Igor Ivitskiy

Igor Ivitskiy
Born (1989-08-15) August 15, 1989
Other namesІгор Івіцький, Игорь Ивицкий
EducationPhD in Engineering, Kyiv Polytechnic Institute
University of Cambridge (Institute of Continuing Education)
OccupationsMathematician, entrepreneur
Known forMathematical Modeling
AwardsPresident of Ukraine Award for Young Scientists, Young Scientist of the Year
Websitehttps://ivitskiy.com

Igor Ivitskiy[a] is a Ukrainian mathematician and technology entrepreneur based in the United Kingdom,[1] known for applying mathematical modelling to digital advertising.[2]

He holds a PhD in mathematical modelling, has authored over 200 scientific publications, patents, and monographs,[3][4] and was awarded the President of Ukraine's Prize for Young Scientists.[5][6][7][8]

His advertising work received the award at Adworld Experience, Europe's largest PPC conference, in 2024,[9] and in 2026 he placed sixth in the Top 50 Most Influential PPC Experts industry ranking.[10]

Early life and education

Born in Odesa to a military family, Ivitskiy moved to Kyiv with his family in 1994.

In 2012, he graduated from the Kyiv Polytechnic Institute with a master's degree. At the same time, he received a second degree at the National Aviation University, specializing in Computer Systems and Networks. In 2011, Igor Ivitskiy captained the KPI engineering team that won first place at the national stage of the European BEST Engineering Competition and subsequently ranked among the top five teams in the final round in Istanbul, Turkey.[11]

After relocating to the United Kingdom, Ivitskiy completed programmes at the University of Cambridge's Institute of Continuing Education, studying topics including artificial intelligence, entrepreneurship, and business strategy. He subsequently founded a company in the United Kingdom and was recognised by the UK government as an Exceptional Global Talent.[12]

Academic and scientific career

He continued to explore the mathematical modeling of non-Newtonian fluids and polymer composites, culminating in over 200 scholarly works and more than 50 patents.[13][14][15][16][17][18][19][20]

His work has been cited over 300 times, with an h-index of 12.[13]

Ivitskiy has served as General Chair, keynote Speaker, and committee Member at numerous international conferences, including International Conference on Cloud Computer, IoT and Intelligence System,[21][22] ICAMMCE,[23][24] ISCMRE,[25] Science and Engineering Research Center[26][27] and others.[28][29][30][31][32][33][34][35][36][37][38][39]

In 2018, he was elected to the council of the International Alliance of the Silk Road Universities Association.[40][41]

Digital advertising career

Ivitskiy transitioned from academic research into digital advertising,[42] where he applies mathematical modelling and computational methods to Google Ads optimization and marketing analytics. He is a frequent speaker at international industry conferences, including Hero Conf (Brighton),[43] Adworld Experience (Bologna),[44] and the International Search Summit (Barcelona).[45][46][47][48] In the United States, he presented at the Definitive Traffic Seminar (2023) and the Definitive AI Seminar (2024) in Chicago organised by Perry Marshall. He is also among the announced speakers for SMX Advanced Europe in Berlin.

He is regularly featured in the "Top 100 Most Influential PPC Experts" by TrueClicks,[49] notably ranking sixth on the 2026 Top 50 list based on peer voting and quantitative performance metrics.[50][51] Additionally, Ivitskiy is an active angel investor, recognized by StartupMag UK as one of the top 100 investors in North West England.[52]

Awards and honors

  • Young Teacher-Researcher (2015–2018)[53][54][55][56]
  • Cabinet of Ministers Scholarship for Young Scientists (2016)[57][58]
  • President of Ukraine’s Prize for Young Scientists (2018)[5][6][59][60]
  • Kyiv Mayor’s Prize for Outstanding Youth Achievements – Honored for his contributions to the development of Kyiv. (2019)[61][62]
  • Young Scientist of the Year (2020)[63][64]
  • 1st Place PPC Award at Europe’s largest all-PPC event for innovative advertising strategies (2024)[65]
  • Sixth place, Top 50 Most Influential PPC Experts (2026)[50]

Notes

  1. ↑ Various spellings of the surname (Ivitskiy, Ivitskyi, Ivitsky) result from Ukrainian-English transliteration differences.

References

  1. ↑ "Igor's Journey Through Weekend Courses". University of Cambridge Professional and Continuing Education. University of Cambridge. Retrieved 2026-04-28.
  2. ↑ "Ігор Івіцький: "КПІ навчив мене думати як вчений, а бізнес дозволив масштабувати силу цього мислення" | КПІ ім. Ігоря Сікорського". kpi.ua. Retrieved 2026-04-28.
  3. ↑ "Igor Ivitskiy - PPC Hero". www.ppchero.com. Retrieved 2025-03-27.
  4. ↑ "Пандемія COVID-19: як маркетологи використовують психологію та точні науки". Факти (in Ukrainian). 2021-04-28. Retrieved 2025-06-30.
  5. 1 2 "УКАЗ ПРЕЗИДЕНТА УКРАЇНИ №419/2018 — Офіційне інтернет-представництво Президента України". Офіційне інтернет-представництво Президента України (in Ukrainian). Archived from the original on 2024-06-19. Retrieved 2025-03-27.
  6. 1 2 "Про присудження премій Президента України для молодих вчених 2018 року". Офіційний вебпортал парламенту України (in Ukrainian). Retrieved 2025-03-27.
  7. ↑ "Лауреати | Комітет з Національної премії України імені Бориса Патона". www.kdpu-nt.gov.ua. Retrieved 2025-03-27.
  8. ↑ "Creation of intellectual composite materials | Igor Sikorsky Kyiv Polytechnic Institute". kpi.ua. Retrieved 2025-03-27.
  9. ↑ "Викладач-дослідник - 2015, Молодий викладач-дослідник - 2015, Лідер року - 2015 | КПІ ім. Ігоря Сікорського". kpi.ua. Retrieved 2026-04-28.
  10. ↑ "The Top 50 Most Influential PPC Experts of 2026". www.ppcsurvey.com. Retrieved 2026-04-28.
  11. ↑ "Треті Всеукраїнські студентські змагання | КПІ ім. Ігоря Сікорського". kpi.ua. Retrieved 2025-03-27.
  12. ↑ "Igor's Journey Through Weekend Courses | Professional and Continuing Education". www.pace.cam.ac.uk. Retrieved 2026-04-28.
  13. 1 2 "Igor Ivitskiy (Doctor Ads)". scholar.google.com. Retrieved 2025-03-27.
  14. ↑ "Scopus preview - Ivitskiy, Igor - Author details - Scopus".
  15. ↑ "Igor IVITSKIY | Professor | PhD | National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute", Kyiv | Research profile".
  16. ↑ "Івіцький Ігор Ігорович — Автор". ua.patents.su. Retrieved 2025-03-27.
  17. ↑ "Google Patents". patents.google.com. Retrieved 2025-03-27.
  18. ↑ "ORCID". orcid.org. Retrieved 2025-03-27.
  19. ↑ "Author Page for Igor Ivitskiy :: SSRN". papers.ssrn.com. Retrieved 2026-04-28.
  20. ↑ "Search results for "Ivitskiy"". Zenodo. CERN. Retrieved 2026-04-28.
  21. ↑ "CCIIS2021". cciis.org. Archived from the original on 2022-02-16. Retrieved 2025-05-21.
  22. ↑ "CCIIS2021". 2022-02-16. Archived from the original on 2022-02-16. Retrieved 2025-05-21.
  23. ↑ "2020 International Conference on Applied Mechanics, Materials and Civil Engineering (ICAMMCE2020)". www.icammce2020.org. Archived from the original on 2022-09-30. Retrieved 2025-05-21.
  24. ↑ "2020 International Conference on Applied Mechanics, Materials and Civil Engineering (ICAMMCE2020)". 2021-11-25. Archived from the original on 2021-11-25. Retrieved 2025-05-21.
  25. ↑ "ISCMRE' 18". iscmre2019.pieas.edu.pk. Retrieved 2025-05-21.
  26. ↑ "Science and Engineering Research Center (SERC)". ser-center.org. Archived from the original on 2022-02-03. Retrieved 2025-05-21.
  27. ↑ "Science and Engineering Research Center (SERC)". 2022-02-03. Archived from the original on 2022-02-03. Retrieved 2025-05-21.
  28. ↑ "MCME2020". mcme2020.org. Archived from the original on 2020-04-09. Retrieved 2025-05-21.
  29. ↑ "2020 International Conference on Mechanics, Civil and Materials Engineering (MCME2020)". 2020-04-09. Archived from the original on 2020-04-09. Retrieved 2025-05-21.
  30. ↑ "6th ICSEM » Bangkok". Retrieved 2025-05-21.
  31. ↑ "Loading..." www.4th-eame.org. Archived from the original on 2022-09-09. Retrieved 2025-05-21.
  32. ↑ "EAME2020". 2021-06-22. Archived from the original on 2021-06-22. Retrieved 2025-05-21.
  33. ↑ "8th ICMEA | Bangkok". www.icmea.org. Archived from the original on 2024-06-14. Retrieved 2025-05-21.
  34. ↑ "7th ICMEA | Okinawa". 2023-12-03. Archived from the original on 2023-12-03. Retrieved 2025-05-21.
  35. ↑ "11th ICMEP | Seoul". www.icmep.org. Retrieved 2025-05-21.
  36. ↑ "ICIEA 2025". www.iciea.org. Retrieved 2025-05-21.
  37. ↑ "13th ACMME | Tokyo, Japan". www.acmme.org. Retrieved 2025-05-21.
  38. ↑ "11th ACMME | Sapporo, Japan". 2023-03-06. Archived from the original on 2023-03-06. Retrieved 2025-05-21.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  39. ↑ Archived page on ICIEA Committees
  40. ↑ "Xi'an Jiaotong University established the Chemical Sub-Association of the Silk Road University Alliance -西安交通大学化学工程与技术学院". clet.xjtu.edu.cn. Retrieved 2025-05-21.
  41. ↑ "International alliaunce of chemical engineering has been established | Igor Sikorsky Kyiv Polytechnic Institute". kpi.ua. Retrieved 2025-05-21.
  42. ↑ "Ігор Івіцький: "КПІ навчив мене думати як вчений, а бізнес дозволив масштабувати силу цього мислення" | КПІ ім. Ігоря Сікорського". kpi.ua. Retrieved 2026-04-28.
  43. ↑ "Igor Ivitskiy". PPC Hero. Retrieved 2026-04-28.
  44. ↑ "PPC Caesars Award 2024". Adworld Experience. Retrieved 2026-04-28.
  45. ↑ "International Search Summit Barcelona". TransPerfect Digital. Retrieved 2026-04-28.
  46. ↑ "Definitive AI Seminar | Perry Marshall". Perry Marshall. Archived from the original on 2024-01-20. Retrieved 2026-04-28.
  47. ↑ "Definitive AI + Traffic Seminar: Advanced Strategies for the Fastest Evolution in Human History | Perry Marshall". Perry Marshall. Archived from the original on 2023-10-04. Retrieved 2026-04-28.
  48. ↑ "Speakers - SMX Advanced Europe 2026". SMX Advanced Europe. Retrieved 2026-04-28.
  49. ↑ "The Top 100 Most Influential PPC Experts". www.ppcsurvey.com. Retrieved 2026-04-28.
  50. 1 2 "The Top 50 Most Influential PPC Experts of 2026". www.ppcsurvey.com. Retrieved 2026-04-28.
  51. ↑ "Ranking Methodology for the Top 50 Most Influential PPC Experts". www.ppcsurvey.com. Retrieved 2026-04-28.
  52. ↑ "Angel Investors North West England - Startupmag". www.startupmag.co.uk. Retrieved 2026-04-28.
  53. ↑ "Викладач-дослідник - 2015, Молодий викладач-дослідник - 2015, Лідер року - 2015 | КПІ ім. Ігоря Сікорського". kpi.ua. Retrieved 2025-03-27.
  54. ↑ "Викладач-дослідник - 2016, Молодий викладач-дослідник - 2016 та Лідер року - 2016 | КПІ ім. Ігоря Сікорського". kpi.ua. Retrieved 2025-03-27.
  55. ↑ "Вітаємо переможців конкурсу «Молодий викладач-дослідник – 2017» | КПІ ім. Ігоря Сікорського". kpi.ua. Retrieved 2025-03-27.
  56. ↑ "Вітаємо переможців конкурсу «Молодий викладач-дослідник – 2018» | КПІ ім. Ігоря Сікорського". kpi.ua. Retrieved 2025-03-27.
  57. ↑ "Стипендії Кабінету Міністрів – молодим ученим КПІ | КПІ ім. Ігоря Сікорського". kpi.ua. Retrieved 2025-03-27.
  58. ↑ "Викладач ХПСМ отримав міжнародний сертифікат Microsoft". Кафедра ХПСМ (in Ukrainian). 2016-08-31. Retrieved 2025-03-27.
  59. ↑ "Creation of intellectual composite materials | Igor Sikorsky Kyiv Polytechnic Institute". kpi.ua. Retrieved 2025-03-27.
  60. ↑ "Лауреати | Комітет з Національної премії України імені Бориса Патона". www.kdpu-nt.gov.ua. Retrieved 2025-03-27.
  61. ↑ Kitsoft. "Про присудження премії Київського міського голови за особливі досягнення молоді у розбудові столиці України - міста-героя Києва у 2019 році". Офіційний портал КМДА - Головна (in Ukrainian). Retrieved 2025-03-27.
  62. ↑ "Премія Київського міського голови доценту кафедри ХПСМ". Кафедра ХПСМ (in Ukrainian). 2019-06-21. Retrieved 2025-03-27.
  63. ↑ "Young Igor Sikorsky Kyiv Polytechnic Institute scientists are the winners of the MES competition | Igor Sikorsky Kyiv Polytechnic Institute". kpi.ua. Retrieved 2025-03-27.
  64. ↑ "Список лауреатів конкурсу «Молодий вчений року» 2020 року" (PDF).
  65. ↑ "PPC Caesars Award 2024". Adworld Experience. Retrieved 2025-05-21.
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