Howdy (streaming service)

Howdy
DeveloperRoku, Inc.
Key people
TypeOTT platform
Launch date
  • August 5, 2025 (2025-08-05)
Platforms
List of platforms
StatusActive
Pricing modelSubscription
AvailabilityUnited States and Mexico
Websitehowdy.tv Edit this at Wikidata

Howdy is an American subscription video on-demand over-the-top streaming service available in the United States. The service was launched in 2025, and is owned and operated by Roku, Inc.[1][2]

History

Howdy launched on August 5, 2025, and is Roku’s first subscription streaming service.[3] Roku already owns The Roku Channel which is a free streaming service. Howdy is ad-free and will cost subscribers $2.99 per month.[4] It currently features around 10,000 hours worth of content. Howdy has over 1 million subscribers after six months of its launch.[5]The service costs less than what Roku characterizes as "premium" streaming services, and the company does not intend to compete with them.[6] Howdy includes content from Lionsgate, FilmRise, Sony Pictures, Disney, NBCUniversal and Warner Bros. Discovery.[7][8]. The service aims to provide a curated catalog of older mainstream movies and shows, with a "thin layer" of unscripted Roku Originals on top[9]. Roku Founder and CEO, Anthony Wood, has described Howdy's content as “for people who want a less expensive option that doesn’t have ads”. Wood pointed to "iconic rom-coms, medical dramas, '90s comedy, feel-good classics" as representative examples[9].

Howdy was released in Mexico in April 2026.[10]

References

  1. ↑ "Roku unveils $2.99 ad-free subscription streaming service". Los Angeles Times. August 5, 2025. Retrieved August 5, 2025.
  2. ↑ Spangler, Todd (August 5, 2025). "Roku Launches Howdy, a Low-Cost No-Ads Streamer, but It Doesn't Want to Compete With Netflix". Retrieved August 5, 2025.
  3. ↑ "Roku launches a standalone app for Howdy, its $2.99 streaming service". Yahoo Tech. March 31, 2026. Retrieved May 10, 2026.
  4. ↑ "Roku launches a standalone app for Howdy, its $2.99 streaming service". TechCrunch. March 31, 2026. Retrieved May 10, 2026.
  5. ↑ Harding, Scharon (April 29, 2026). "Howdy's dated $3/month ad-free streaming service said to have 1M subscribers". Ars Technica. Retrieved May 10, 2026.
  6. ↑ Huston, Caitlin (August 12, 2025). "Roku's Next Bet: Launching the Cheapest Ad-Free Streaming Service". The Hollywood Reporter. Retrieved November 3, 2025.
  7. ↑ Huston, Caitlin (August 5, 2025). "Roku Launches Howdy, a $2.99 Monthly Streaming Service". The Hollywood Reporter. Retrieved August 5, 2025.
  8. ↑ "Roku, See what your TV can really do". Roku. Retrieved August 5, 2025.
  9. 1 2 Markowitz, David (May 6, 2026). "What's Actually in Howdy's Box: Inside the Catalog of Roku's Ad-Free SVOD". Reelgood for Business. Retrieved July 7, 2026.
  10. ↑ "Roku lanzó el servicio de suscripción de SVOD Howdy en México".
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