History of Advertising Trust
| Abbreviation | HAT |
|---|---|
| Formation | 1976 |
| Type | Archive; registered charity |
| Registration no. | 276194 |
| Location |
|
The History of Advertising Trust (HAT) is a British archive and registered charity based in Raveningham, Norfolk. It holds records and other material relating to the history of advertising and marketing in the United Kingdom. The organisation was formed in 1976 and registered as a charity in 1978.[1]
History and collections
HAT was established as an archive for material connected with British advertising. John Philip Jones's reference work Advertising Organizations and Publications includes an entry on the History of Advertising Trust Archive.[2]
The archive has also been used as a source for business and advertising history. In 2005, Stefan Schwarzkopf published an article in Business Archives on advertising-agency records and related material held by HAT.[3]
Ghostsigns Archive
In 2010, HAT launched the Ghostsigns Archive, a project documenting painted advertising signs on buildings in the United Kingdom. The Guardian reported that the project recorded more than 650 signs with contributions from photographers through the Ghostsigns Flickr group.[4] A later Guardian article described the archive as containing about 600 examples from around the country.[5]
See also
References
- ↑ "History of Advertising Trust". Register of Charities. Charity Commission for England and Wales. Retrieved 28 April 2026.
- ↑ Jones, John Philip, ed. (2000). "The History of Advertising Trust Archive (HAT) (United Kingdom)". Advertising Organizations and Publications: A Resource Guide. SAGE Publications. pp. 141–144. ISBN 978-0-7619-1236-1. Retrieved 28 April 2026.
- ↑ Schwarzkopf, Stefan (November 2005). "Sources for the history of advertising in the United Kingdom: the records of the advertising agencies and related advertising material at the History of Advertising Trust". Business Archives (90): 25–36. Retrieved 28 April 2026.
- ↑ "Ghostsigns archive: Documenting painted advertising signs in the UK". The Guardian. 17 March 2010. Retrieved 28 April 2026.
- ↑ Glancey, Jonathan (11 April 2010). "Our vanishing historic adverts". The Guardian. Retrieved 28 April 2026.
