Heibon Punch
 | |
| Categories | Men's / lifestyle |
|---|---|
| Frequency | Weekly |
| First issue | April 28, 1964 |
| Final issue | January 1, 1988 |
| Company | Heibon (later Magazine House) |
| Country |  Japan |
| Language | Japanese |
Heibon Punch (平凡パンチ, Heibon Panchi) was a weekly Japanese men's magazine published by Heibon (later Magazine House). It was first published on 28 April 1964, and continued until 1988.
Content and influence
The magazine featured articles on lifestyle, fashion, sports, political issues, and sex,[1] rivaling with Weekly Playboy, launched two years later. Heibon Punch was influential in promoting American fashion trends, such as the Ivy look, to Japanese male youth in post-World War II Japan.[2][3]
Gravure photography
Heibon Punch was a major platform for gravure idol photography in Japan. The magazine's most famous publication was the "Apple Nude" (林檎ヌード) — a photograph of model Nami Asada taken by photographer Yoichi Aoyagi on December 24, 1972, in which Nami Asada posed with an apple as a workaround for Japan's obscenity laws (in Japanese) prohibiting the display of pubic hair. Published in the March 12, 1973 issue, the image became one of the most iconic photographs in Japanese publishing history.[4] The issue sold over one million copies and was immediately reprinted, with the image released as a standalone poster.[5]
Yoichi Aoyagi shot Nami Asada exclusively for Heibon Punch for five years (1973–1978), producing over 10,000 negatives.[6] Nami Asada's photographs appeared exclusively in the magazine for the duration of her active career (1973–1978). The collaboration has been described as one of the most significant photographer-model partnerships in Japanese publishing.[7]
Notable contributors
Some of Heibon Punch's collaborators were Yukio Mishima, Toshio Saeki,[8] and Kyoko Okazaki.
Related publications
Other magazines by the same publisher were Monthly Heibon Punch, the general weekly magazine Weekly Heibon, and the spin-off Heibon Punch for Girls (precursor to an an).
References
- ↑ "Press Ahead". Monocle. No. 88. Retrieved 30 January 2021.
- ↑ Marx, W. David. "The Climb of Ivy". Lapham's Quarterly. Retrieved 30 January 2021.
- ↑ Smith, Martyn David (2 July 2016). "'A MAD Age': Heibon Punch, Student Protest, the Media and Consumer Society in Cold War Japan". Japan Forum. 28 (3): 337–359. doi:10.1080/09555803.2015.1102162. ISSN 0955-5803. S2CID 147167954.
- ↑ Inoue, Kiichi (5 April 2016). "「花とハナ －My Flowers & My Cat－」「The Best of Y.Aoyagi」：写真展". ITmedia NEWS (in Japanese). Retrieved 16 August 2026.
- ↑ "お値段5万円！「平凡パンチ」麻田奈美 "衝撃的な迫力写真"掲載号". Smart FLASH (in Japanese). Kobunsha. 1 December 2024. Retrieved 28 June 2026.
- ↑ "伝説の "りんごヌード" 麻田奈美写真集『林檎の記憶』第5巻発売 表紙で涙、65歳の近影も". Tokyo Headline (in Japanese). 2 April 2024. Retrieved 28 June 2026.
- ↑ "伝説グラドル麻田奈美 林檎とニットに共通するチラリズム". News Post Seven (in Japanese). Shogakukan. 26 October 2019. Retrieved 28 June 2026.
- ↑ "Toshio Saeki". Dazed. 11 January 2013. Retrieved 30 January 2021.
External links
- Japanese Wikipedia article (in Japanese)