Haypp

Haypp
FormerlySnusbolaget
TypePublic
Nasdaq Stockholm: HAYPP
IndustryE-commerce
Retail of nicotine products
Founded2009 (2009)
FoundersHenrik Nordström
Linus Liljegren
Headquarters
Stockholm
,
Sweden
Area served
Sweden, Norway, Denmark, United Kingdom, Germany
Key peopleGavin O'Dowd (CEO)
RevenueSEK 3.849 billion (2025)[1]
SEK 58.4 million (2025)[1]
SEK 42.5 million (2025)[1]
Total assetsSEK 1.263 billion (2025)[1]
Total equitySEK 669.9 million (2025)[1]
Websitewww.haypp.com/uk

Haypp is an international e-commerce platform for online sale of tobacco-free nicotine pouches and other smokeless nicotine products. Operated by Haypp Group AB, the website serves customers in the United Kingdom, Germany, and Sweden.[2] It is listed on the Nasdaq First North under the ticker HAYPP.[3][4][5][6]

History

Haypp Group was founded in 2009 by Henrik Nordström and Linus Liljegren in Stockholm under the name Snusbolaget to sell Swedish snus online.[2] In 2019 the company merged with the Norwegian online retailer Northerner to form the international Haypp Group, a transaction covered by Norwegian business daily E24.[5]

Haypp was listed on the Nasdaq Stockholm on 13 October 2021, at an initial market capitalisation of about SEK 1.92 billion.[3][4][7][8][9][10] In August 2024, Norwegian hotel entrepreneur Petter Stordalen acquired a stake in Haypp Group.[11]

In January 2024, the platform VapeGlobe.de was launched and a dedicated logistics centre was opened in Germany.[12][13] In March 2026, the group announced its withdrawal from the British e-cigarette market.[14] Haypp.com operates a direct-to-consumer online retail model and maintains fulfilment centres in Haninge, Sweden, and Milton Keynes, United Kingdom.[2][15] Product listings are reviewed through a quality-assurance programme called Nicoleaks.[16][17] The company recorded continuous growth in net revenue from SEK 460 million in 2018 to SEK 3,849 million (approximately €340 million) in fiscal year 2025.[18][19]

References

  1. 1 2 3 4 5 "Year-end report 2025: Accelerating topline signals strong momentum into 2026; Haypp in pole position to leverage continued nicotine pouch growth in the US and Europe". Haypp Group. 13 February 2026. Retrieved 20 April 2026.
  2. 1 2 3 Dranishnikova, Maria (12 June 2024). "How two teenagers built a company with a market capitalization of 2.35 billion Swedish kronor". Oninvest. Retrieved 20 April 2026.
  3. 1 2 Inbjudan till förvärv av aktier i Haypp Group AB (publ) (PDF) (Prospectus approved by Finansinspektionen) (in Swedish). Haypp Group AB. 4 October 2021. Retrieved 20 April 2026.
  4. 1 2 "Haypp Group tar snus på børs – prises til 1,9 mrd". Finansavisen (in Norwegian). 5 October 2021. Retrieved 20 April 2026.
  5. 1 2 Hopland, Sindre (26 September 2019). "Etablerer nytt internasjonalt snuskonsern med nordmann på eiersiden". E24 (in Norwegian). Retrieved 20 April 2026.
  6. ↑ Bach, David (1 April 2021). "Eksplosiv vekst i snussalg på nett under corona". E24 (in Norwegian). Retrieved 20 April 2026.
  7. ↑ "Startade Haypp som tonåringar – nu blir de mångmiljonärer". Breakit (in Swedish). September 2021. Retrieved 20 April 2026.
  8. ↑ "Snusbolaget Haypp mot börsen – har inga konkurrenter". Breakit (in Swedish). September 2021. Retrieved 20 April 2026.
  9. ↑ "E-handelsbolaget Haypps prislapp klar – nu väntar börsen". Breakit (in Swedish). October 2021. Retrieved 20 April 2026.
  10. ↑ "IPO-guiden hissar två flaggor inför noteringen av Haypp Group". Affärsvärlden (in Swedish). October 2021. Retrieved 20 April 2026.
  11. ↑ "Stordalen satsar på svenska Haypp – aktien stiger". Breakit (in Swedish). August 2024. Retrieved 20 April 2026.
  12. ↑ "Haypp Group launches VapeGlobe.de". Retrieved 2026-04-14.
  13. ↑ "Haypp Resumes Zyn Sales in the US". MarketScreener. 2025-09-05. Retrieved 2026-04-14.
  14. ↑ "Haypp Group: News - Tobacco Insider". 2026-03-09. Retrieved 2026-04-14.
  15. ↑ "Vape in car interior on hot weather: battery explosion fire risk". Daily Express. Retrieved 20 April 2026.
  16. ↑ "Vape users risk buying black-market devices". Daily Mail. Retrieved 20 April 2026.
  17. ↑ "Gen Z high-strength nicotine vapes and pouches: health concerns". Evening Standard. Retrieved 20 April 2026.
  18. ↑ "Haypp Group Financial Key Figures". Retrieved 2026-04-14.
  19. ↑ "Haypp Group Tops $116 Million in Q4 2026 Results". 2026-02-23. Retrieved 2026-04-14.
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