Halessia

Halessia
Born
Felipe Salinas Cavina

(1996-06-27) June 27, 1996
Assis, São Paulo
Occupations
Years active2014–present

Felipe Salinas Cavina (born 27 June 1996 in Assis, São Paulo), better known by the stage name Halessia, is a Brazilian model, entrepreneur, makeup artist, and drag queen. He is best known for his wig brand "Rocker Front & Full Laces".

Early life

Felipe Salinas Cavina was born on 27 June 1996 in Assis, São Paulo as the youngest child of chambermaid Marisol Salinas and bricklayer Eduardo Cavina. At the age of six, he moved to Barra da Lagoa in Florianópolis, and lived there until the age of eighteen. Upon reaching adulthood, he decided to pursue a dream of working as a drag queen and model, which later led him to move to the city of São Paulo.[1]

Career

2014–2019: Early career and Rocker Front & Full Laces

In 2014, before beginning his career as a drag queen, Halessia became popular on Tumblr, where he posted edited concept photos in the style of American boys. He stood out and gained notability on social media due to his distinctive photos within the Brazilian market. Based on his success with online media, he was signed by Ford Models Brasil in Florianópolis. Later, he later gave up his modeling career. When he was 18 years old, Halessia began his drag queen career, and made his first appearance at a Halloween party. Later he performed as a drag queen throughout Santa Catarina. In 2016, he moved to São Paulo to participate in a casting selection for the program Drag Me as a Queen on E!. Though he did not pass the selection, he settled in São Paulo and began performing in night clubs in São Paulo. Halessia began his entrepreneurial journey by founding a choker store, where he produced the pieces himself and sold them via Instagram.[2] In 2018, he launched his wig brand "Rocker Front & Full Laces". He quickly gained acclaim on social media and from major Brazilian artists such as Anitta, Luísa Sonza, Manu Gavassi, and Gloria Groove, who became clients of his brand.[3]

2020–present: Way Model and Paris Fashion Week

In 2020, Halessia signed with Way Model, the same agency that has represented models such as Sasha Meneghel, Caroline Trentini, and Alessandra Ambrosio. [4] Later that year, he made a brief appearance as a guest judge on the program Love for the Arts. In August 2020, he appeared on the cover of Vogue magazine in an edition celebrating the freedom to be oneself.[5]

Halessia has cited Naomi Campbell, Gisele Bündchen, Lady Gaga, RuPaul, Nicki Minaj, and Iggy Azalea as his major artistic influences.[6] In 2021, he launched his music career with the release of the single Supermodel. As a fashion-focused drag performer, the styling and costumes featured in the music video played an important role in the development of the project.[7][8]

In 2023, Halessia became the muse of O Carnaval da Sabrina + Unidos do Bar Brahma, a carnival bloc associated with Sabrina Sato in São Paulo.[9] Later that year, he walked the ramp at the São Paulo Fashion Week and at the Casa de Criadores.[10][11] In the same year, he was invited to the Cannes Film Festival to attend the premiere of the film Jeanne du Barry at the Grand Théâtre Lumière.[12] In September of the same year, during Iggy Azalea's visit to Brazil, the singer presented Halessia with a handwritten letter and the costume she had worn during her performance at the inaugural edition of "The Town" festival.[13][14][15]

Halessia had a popular following on social media, with more than 69 million likes and 3.9 million followers on TikTok, in addition to over 1.5 million followers in Instagram as of 2023.[16] In 2024, Halessia made his debut at the Paris Fashion Week for the fashion label Windowsen. This made Halessia the first Brazilian drag queen to walk at Paris Fashion Week.[17][18]

Personal life

In a video published on YouTube, Halessia identified as a non-binary and pansexual person.[1]

Controversies

WePink

Halessia published a video on Instagram addressing the promotional content he created for a controversial foundation product from WePink, a cosmetics brand associated with influencer Virginia Fonseca. After receiving requests from followers, Halessia commented on the advertisement, which had featured testing and praise for the product despite criticism for the product from several beauty influencers, including Karen Bachini.[19]

According to Halessia, the sponsored content was intended to introduce the product to followers, describe its characteristics, test it on his skin, and conclude with a drag makeup. He stated that he generally does not typically create such type of review videos in which products are tested in comparison with others and instead leave similar analysis to creators who specialize in product reviews.[20]

Halessia further explained that the product was tested only within the context of creating a drag makeup look, which generally requires several layers of foundation and various finishing techniques. According to Halessia, the goal of the advertisement was simply to demonstrate how the product appeared on his skin.[20]

Awards and nominations

Year Award Category Result
2022 MTV Millennial Awards Miaw Fashion Nominated[21]

References

  1. 1 2 Halessia (26 April 2020). 50 Fatos Sobre Mim [50 Facts About Me]. YouTube (in Portuguese). Retrieved 3 September 2023.
  2. ↑ Júnior, Gilberto (13 June 2023). "Conheça Halessia, a drag queen que faz as perucas de Anitta e Luísa Sonza" [Meet Halessia, the drag queen who makes wigs for Anitta and Luísa Sonza]. O Globo (in Portuguese). Archived from the original on 24 June 2022. Retrieved 3 September 2023.
  3. ↑ Nicaccio, Taya (20 May 2022). "O processo criativo por trás das laces estampadas desta artista brasileira" [The creative process behind this Brazilian artist's wig designs]. Capricho (in Portuguese). Archived from the original on 18 May 2024. Retrieved 7 September 2023.
  4. ↑ Maria, Lívia (13 March 2022). "Quem é Halessia, drag queen responsável por produzir laces de Luísa Sonza, Anitta e Pocah?" [Who is Halessia, the drag queen responsible for producing wigs for Luísa Sonza, Anitta and Pocah?]. Jornal do Commercio (in Portuguese). Retrieved 3 September 2023.
  5. ↑ Frankli, Laís (5 October 2020). "Pabllo Vittar, Gloria Groove, Bianca DellaFancy e Halessia na Vogue de outubro" [Pabllo Vittar, Gloria Groove, Bianca DellaFancy and Halessia in Vogue October issue]. Vogue (in Portuguese). Archived from the original on 24 September 2023. Retrieved 7 September 2023.
  6. ↑ Frankli, Laís (5 October 2020). "14 perguntas para Halessia, cover queen digital da Vogue de outubro" [14 questions for Halessia, digital cover queen of Vogue October issue]. Vogue (in Portuguese). Archived from the original on 14 October 2023. Retrieved 7 September 2023.
  7. ↑ Françoza, Douglas (22 March 2021). "Halessia estreia carreira musical e fala de capa para Vogue" [Halessia debuts music career and talks about Vogue cover]. POPline (in Portuguese). Retrieved 7 September 2023.
  8. ↑ "Halessia anuncia estreia na carreira musical com "Supermodel"" [Halessia announces music debut with "Supermodel"]. Terra (in Portuguese). 8 March 2021. Archived from the original on 14 October 2023. Retrieved 7 September 2023.
  9. ↑ "Halessia, drag queen que faz perucas para famosas, será musa do bloco da Sabrina Sato" [Halessia, drag queen who makes wigs for celebrities, will be muse of Sabrina Sato's bloco]. O Globo (in Portuguese). 1 February 2023. Archived from the original on 7 February 2023. Retrieved 7 September 2023.
  10. ↑ "Drag queen Halessia desponta no mundo da moda" [Drag queen Halessia emerges in the fashion world]. Universo Online (in Portuguese). 12 April 2022. Retrieved 3 September 2023.
  11. ↑ Espinossi, Rosângela (14 July 2023). "Drag desfila com peruca de R$ 60 mil e biquíni usado por Anitta" [Drag walks runway with R$60k wig and bikini worn by Anitta]. Terra (in Portuguese). Retrieved 3 September 2023.
  12. ↑ "Drag queen Halessia brilha no Festival de Cannes 2023" [Drag queen Halessia shines at Cannes Film Festival 2023]. Glamour (in Portuguese). 18 May 2023. Archived from the original on 9 June 2023. Retrieved 3 September 2023.
  13. ↑ "Iggy Azalea presenteia drag brasileira com look usado no The Town" [Iggy Azalea gifts Brazilian drag with outfit used at The Town]. Gshow (in Portuguese). 4 September 2023. Retrieved 7 September 2023.
  14. ↑ "Iggy Azalea presenteia drag brasileira Halessia com look usado no The Town" [Iggy Azalea gifts Brazilian drag Halessia with outfit used at The Town]. Vogue (in Portuguese). 4 September 2023. Retrieved 7 September 2023.
  15. ↑ "Iggy Azalea presenteia drag queen brasileira com figurino de show" [Iggy Azalea gifts Brazilian drag queen stage outfit]. g1 (in Portuguese). 4 September 2023. Archived from the original on 7 September 2023. Retrieved 7 September 2023.
  16. ↑ Espinossi, Rosângela (1 February 2023). "Drag Halessia ganha posto de musa do bloco de Sabrina Sato" [Halessia drag becomes muse of Sabrina Sato's bloco]. Terra (in Portuguese). Retrieved 7 September 2023.
  17. ↑ "Drag queen brasileira estreia nas passarelas da Semana de Moda de Paris" [Brazilian drag queen debuts on the ramps of Paris Fashion Week]. Gshow (in Portuguese). 5 March 2024. Archived from the original on 15 March 2024. Retrieved 15 March 2024.
  18. ↑ "Drag queen brasileira Halessia estreia nas passarelas de Paris" [Brazilian drag queen Halessia debuts on Paris ramp]. Terra (in Portuguese). 5 March 2024. Retrieved 15 March 2024.
  19. ↑ "Drag Queen revela que foi paga por Virgínia para falar bem de base" [Drag Queen reveals she was paid by Virgínia to speak well of foundation]. Internet Group (in Portuguese). 1 October 2023. Archived from the original on 13 March 2023. Retrieved 1 October 2023.
  20. 1 2 Piñeiro, Bruna (12 March 2023). "Drag Queen se pronuncia sobre base da Virginia: Fui pago para divulgar" [Drag Queen speaks about Virginia's foundation: I was paid to promote it]. POPline (in Portuguese). Archived from the original on 7 February 2024. Retrieved 1 October 2023.
  21. ↑ Rocha, Leonardo (26 July 2022). "Confira a lista de vencedores do MTV MIAW 2022" [Check the list of MTV MIAW 2022 winners]. POPline (in Portuguese). Archived from the original on 25 October 2022. Retrieved 3 September 2023.
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