Grow Jogos e Brinquedos
 | |
| Type | Privately held company |
|---|---|
| Industry | Toy industry & Game industry |
| Founded | 1972 in São Paulo, Brazil |
| Founders | Gerald Reiss, Roberto Schussel, Oded Grajew & Valdir Rovai |
| Website | lojagrow |
Grow Jogos e Brinquedos (English: Grow Games and Toys) is a company based in São Paulo, Brazil which produces and markets toys and board games. It is widely recognized in the country for both the diversity of its products and for bringing to Brazil some of the greatest classics of both genres.[1]
History
Four engineering students from Polytechnic School of the University of São Paulo, Gerald Reiss, Roberto Schussel, Oded Grajew and Valdir Rovai, met in the 1960s, and after graduation they decided to join in their own business. After considering several options, such as a clothing company and a brokerage, Reiss returned from Europe fascinated with the war strategy game Risk. Seeing that almost none of the board games available in Brazil were national, practically all were imported, an opportunity arose. In August 1972, in a garage in Mooca, in São Paulo, they founded Grow Jogo e Brinquedos, named after the combination of the initials of the four founders – Gerald, Roberto, Oded and Valdir, which for the sake of "sonority" its letter was replaced by W. After creating their version of the war game, called War, they manually built the boards and offered them to toy stores. After its release in October, the first five thousand units of War were sold out. The success of War led to a second game in January 1973, Diplomacia (Based on the game Diplomacy).[2][3] Throughout the 1970s, Grow also decided to invest in games for children, with Super Trunfo (Based on the game Top Trumps and puzzles.[4]
In the 1980s, Grow started to invest in licensed products, starting with the characters from Disney in 1982. Even the Brazilian presenters Gugu and Eliana inspire well-selling toys.[5] Grow was also responsible for publishing in Brazil the first edition of RPG Dungeons & Dragons in 1994.[6] Currently, the company produces more than 300 products in its factory in São Bernardo do Campo, with 85% of the production being "cartonizeds" (playing cards, puzzles, and board games) and the other 15% being dolls.[7] Since 2013, it has also been operating in the field of electronic games, with online versions of board games such as War and Imagem e Ação.[8][9]
References
- ↑ "Arquivo por tag: Grow". RedeRPG (in Brazilian Portuguese). Archived from the original on 8 April 2015.
- ↑ Duarte, Marcelo (11 October 2013). "A história do WAR – o primeiro jogo de estratégia do Brasil é paulistano" [The history of WAR – the first strategy game in Brazil is from São Paulo]. História. São Paulo para Curiosos. Archived from the original on 15 August 2016. Retrieved 27 November 2023.
- ↑ "Sobre: Grow, crescemos inspirando encontros" [About: Grow, we grew up inspiring meetings.]. Loja Grow. Archived from the original on 29 July 2025. Retrieved 16 April 2026.
- ↑ "Brinquedos Grow". Archived from the original on 17 March 2005. Retrieved 17 March 2005.
- ↑ "Cliente Destaque: Grow Jogos e Brinquedos S.A." [Featured Client: Grow Brinquedos e Jogo S.A.]. Informativo Translovato. No. 37. September–October 2007. p. 3. Archived from the original on 1 February 2016.
- ↑ "Nas asas da imaginação: Os jogos de representação conquistam a juventude brasileira e apaixonam os praticantes, ao exigir criatividade e sociabilidade". Lazer. Visão (in Brazilian Portuguese). Vol. 42?, no. 20–23. 2 June 1993. pp. 24–25 (see p. 25). ISSN 0042-6873. OCLC 1769216. Google Books 8q8wAAAAYAAJ. HathiTrust uc1.l0074486465, txu.059172132620315.
- ↑ Bergamo, Giuliana (14 December 2012 – 18 June 2013). "Conheça o processo de criação dos brinquedos que alegram a meninada: Da ideia original, passando pela fábrica até chegar às lojas, a elaboração de alguns dos produtos que fascinam novas e velhas gerações" [Learn about the process of creating toys that bring joy to little ones]. VEJA São Paulo. com reportagem de Maurício Xavier. Abril Comunicações S.A. Archived from the original on 7 February 2016. Retrieved 1 February 2016.
- ↑ Petró, Gustavo (4 March 2013). "Grow entra no mercado de games com 'Imagem & Ação' para celulares: Empresa investiu R$ 1,2 milhão no setor e planeja mais 3 jogos. Títulos serão baseados em jogos de tabuleiro da companhia". Games. G1 (in Breton). glo.bo/ZgCJYc.
- ↑ "Jogo de tabuleiro 'War' ganha versão digital para tablets e computadores: Jogo está disponível gratuitamente em site e apps para Android e iOS. Grow também irá digitalizar jogos como 'Imagem & Ação' e 'Super Trunfo'". Games. G1 (in Brazilian Portuguese). Globo Comunicação e Participações S.A. 1–2 October 2015. glo.bo/1RimKoi.