Gift Card Granny

Gift Card Granny
TypePrivate
IndustryGift card
Founded2009 (2009)
FounderLuke Knowles
Headquarters
Pittsburgh, PA
,
U.S.
Area served
United States
Key people
Jason Wolfe (CEO)
ProductsDiscount gift cards
ParentWolfe, LLC
Websitewww.giftcardgranny.com

Gift Card Granny (or GiftCardGranny.com) is an American online discount gift card platform based near Pittsburgh, Pennsylvania.[1][2] The website allows consumers to search for and purchase discounted gift cards from a range of retailers.[3][4] The platform lists gift cards from more than 1,000 retailers and features over 100,000 individual listings.[5]

Gift Card Granny is a subsidiary of Wolfe, LLC, a Pittsburgh-based holding company led by founder and CEO Jason Wolfe, whose portfolio also includes PerfectGift.com, GiftYa, and GiveInKind.[6]

History

Foundation

Gift Card Granny was founded by Luke Knowles in Fort Collins, Colorado in 2009.[7][8] It was part of several sites Knowles had founded that were collectively called "The Frugals," alongside Coupon Sherpa and Free Shipping Day. At the time of its launch, Gift Card Granny was the first gift card comparison site of its kind.[7] For most of the website's early years, Gift Card Granny was run solely by Knowles.[1]

Acquisition by Wolfe, LLC

In 2013, the website was acquired by internet entrepreneur and founder of GiftCards.com, Jason Wolfe, and his company, Wolfe.com. After GiftCards.com was acquired in early 2016 by Blackhawk Network Holdings, Wolfe became Gift Card Granny's CEO. In December 2016, Wolfe moved the company to Green Tree, Pennsylvania (a Pittsburgh suburb) to the same facility that had earlier housed GiftCards.com. The company currently employs 39 people.[1][9]

In 2017, Gift Card Granny announced an alliance with the National Cyber-Forensics and Training Alliance aimed at reducing fraud in the online gift card marketplace.[10]

Operation

Gift Card Granny serves as a listing aggregator for discounted gift cards.[4][11] The site partners with a variety of discount gift card companies and merchants.[3][12][13]

Gift Card Granny lists gift cards from over 1,000 different stores, including Walmart, Olive Garden, Starbucks, Home Depot, Target, and Macy's.[14][15] In total, there are over 100,000 gift cards listed on the website.[5]

References

  1. 1 2 3 "Business briefs: Good results for O'Hara firm's concussion-testing device". Pittsburgh Post-Gazette. 16 December 2016. Archived from the original on December 19, 2016. Retrieved 2 February 2017.
  2. ↑ Nuzum, Lydia (28 December 2016). "Five things to know for Wednesday, Dec. 28". Pittsburgh Business Times. Retrieved 2 February 2017.
  3. 1 2 Lamagna, Maria (31 December 2015). "Gift cards with the most resale value". MarketWatch. Retrieved 2 February 2017.
  4. 1 2 Sabatini, Patricia (4 April 2016). "Unused gift cards? Consumers increasingly buying and selling them online". Pittsburgh Post-Gazette. Retrieved 2 February 2017.
  5. 1 2 Newsham, Jack (5 February 2015). "Not sure what to do with that gift card? Now, you can sell it". The Boston Globe. Retrieved 2 February 2017.
  6. ↑ Soper, Taylor (December 2022). "Tacoma-based GiveInKind acquired by Wolfe, LLC". GeekWire. Retrieved 18 April 2026.
  7. 1 2 "Luke Knowles – Founder of Coupon Sherpa". Idea Mensch. 31 March 2016. Retrieved 2 February 2017.
  8. ↑ Tam, Donna (25 December 2014). "Trading in a gift card: Naughty or nice?". CNET. Retrieved 2 February 2017.
  9. ↑ "Gift Card Granny Moves into Green Tree Building as Pittsburgh's Newest Startup". Computer User. 17 December 2016. Archived from the original on 27 February 2018. Retrieved 2 February 2017.
  10. ↑ Granny, Gift Card. "Gift Card Granny Announces Alliance With NCFTA to Further Reduce Fraud in the Online Gift Card Space". www.prweb.com. Retrieved 2026-05-09.
  11. ↑ Bondar, Mel (28 April 2015). "How Gift Card Swapping Sites Can Help You Splurge". U.S. News & World Report. Retrieved 2 February 2017.
  12. ↑ "How to Get Discount Gift Cards - CBS News". www.cbsnews.com. 2010-12-14. Retrieved 2026-05-09.
  13. ↑ 달인페이. "구글기프트카드할인 아프리카TV 별풍선 할인 - 달인페이". www.dalinpay.com (in Korean). Archived from the original on 2020-10-30. Retrieved 2026-05-09.
  14. ↑ "five things to know for wednesday". www.bizjournals.com. Retrieved 2026-05-09.
  15. ↑ "Not sure what to do with that gift card? Now, you can sell it - The Boston Globe". BostonGlobe.com. Retrieved 2026-05-09.
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