Gabriela Hearst

Gabriela Hearst
Hearst in 2023
Born
Gabriela Perezutti Souza

(1976-11-03) November 3, 1976
Paysandú, Uruguay
EducationUniversidad ORT Uruguay
SpouseJohn Augustine Hearst
Children3

Gabriela Hearst (née Perezutti Souza; born November 3, 1976) is a Uruguayan fashion designer specializing in women’s ready-to-wear and accessories. She is the founder and creative director of her eponymous label and served as creative director of Chloé from 2020 to 2023, becoming the first Latin American to hold the position. In addition to her work in fashion, she manages and operates her family’s ranch in Uruguay.

Early life and education

Gabriela Perezutti Souza was born on 3 November 1976 in Paysandú, Uruguay, to Julio “Lalo” Perezutti and Tonya Souza.[1] She comes from a family of several generations of stockgrowers and was raised on the family’s 17,000-acre ranch, “Santa Isabel”.[2][3]

She attended The British Schools of Montevideo and graduated from Universidad ORT Uruguay with a degree in Communication Sciences.[4] After completing her studies, she spent a brief period in Paris, where she worked as a model, before moving to New York.[5] There, she studied performing arts at the Neighborhood Playhouse School of the Theatre and worked at an audiovisual production company founded by Uruguayan associates.[6]

Career

In 2004, she started Candela in Brooklyn with $700.[7][8] The collection was made of T-shirts with silk-screened illustrations[9] of a winged woman on top of a horse (based on a photo of her mother). In 2006, the collection expanded to ready-to-wear and shoes.[8]

After eleven years working in design, Hearst became a member of the CFDA[10] in 2012.

In fall 2015, Hearst launched her eponymous label: Gabriela Hearst.[11] The brand has been compared as an American competitor to Hermès[12] for its high-quality and fine use of garments.[13] The collections are characterized by quality craftsmanship,[14] high-end and innovative materials.[15][16]

Her line's first bag was the Nina Bag (named after Nina Simone),[17] which started as a limited edition of 20[18] that Hearst gave to women she admired—some of them high-profile like Miroslava Duma and Brie Larson[19]—as well as to women she enjoyed collaborating with, such as the owner of the factory or the shoe developer.[17] The bag had an extensive waiting list as of 2017.[18]

In January 2016, Hearst was included in the "Ten of Tomorrow" by Women's Wear Daily (WWD).[20]

On September 9, 2017, Gabriela Hearst was added to the Business of Fashion BOF500 2017—the professional index of the people shaping the global fashion industry.

In January 2021 Hearst designed the dress worn by First Lady Jill Biden for the 2021 presidential inauguration: an ivory dress representing the new administration's message of unity that was embroidered with each of the 50 state's flowers and that of D.C.[21] This dress was later added to the Smithsonian's First Ladies Collection at the Smithsonian's National Museum of American History's. The ensemble includes an ivory double-breasted cashmere coat, an ivory silk wool cady dress and face mask, with embroidery reflecting the federal flowers from every state and territory of the U.S. as a symbol of unity.

In December 2021 Hearst was nominated by the Financial Times as one of the 25 most influential women of the year.[22]

In 2024, Hearst designed the costumes for the premiere of Carmen at San Francisco Ballet as part of Dos Mujeres, the company’s first-ever double bill of works by Latina choreographers.[23]

In March 2024, TIME announced Hearst as one of the honorees of the 2024 TIME Earth Awards, which recognizes individuals influencing the future of the planet through their work on climate justice, awareness, and activism.[24]

In 2025, Hearst was included in the inaugural National Geographic 33, a list honoring 33 global changemakers recognized for their impact in fields such as science, culture, and social innovation.[25]

Chloé

In December 2020 Hearst was named Creative Director of Chloé,[26] the luxury prêt-à-porter brand launched in 1952 by Gaby Aghion. Gabriela Hearst is the first female designer with a multicultural heritage to both Uruguay and the United States to take the helm of a Paris fashion house.[27] In 2023, Hearst stepped down as the creative director of Chloé; her last show was on September 28.[28]

Sustainability

On February 14, 2017,[29] Gabriela Hearst presented its first runway show at the Refectory of the High Line Hotel.[16] The catwalk show instated a no-plastic policy,[30] and was furnished with pews and chairs borrowed from her home and office.

For SS20, Gabriela Hearst collaborated with Bureau Betak and EcoAct, an international advisory council that works with businesses to address sustainability challenges, to reduce the carbon footprint of her show.[31] The show booked models that did not have to fly and used catering services that cook with local and seasonal food.

Collaborations

In August 2023, Hearst launched her first fragrance, in collaboration with Fueguia 1833, with two unique scents inspired by the two geographies of her life: Paysandú and New York.[32]

For the 2024 Met Gala, Hearst collaborated with Lily Gladstone on the design of a custom black silk wool bustier dress and black silk organza cape with hand-embroidered stars handcrafted, from recycled silver and glass beads by Ataumbi Metals, a fine jewelry label by Indigenous jeweler and metalsmith artist Keri Ataumbi. A total of 493 stars and glass beads were hand-crafted and hand-embroidered, taking over 120 hours to complete.[33]

Hearst designed the tailored uniforms for the Uruguay national football team for the 2026 FIFA World Cup.[34] The made-to-measure suits were crafted from fine Uruguayan merino wool, using fibers sourced in the northern regions of the country.[35]

Philanthropy

In June 2016, she started a collaboration with Tod's to update their classic slip-on sneaker with a men's brogue detail in Morse code that reads "love"[36]—20 percent of proceeds went to Save the Children.[37][38] To promote the project, Gabriela Hearst organized a portrait project featuring Dakota Fanning, Miroslava Duma, Lindsey Adelman, Lauren Hutton, and the Save the Children donor Dorrit Morley and member Zaineb Malick.[37]

In May 2017, Hearst produced a hundred pieces of a limited-edition sweater called Ram Ovaries. The design was a representation of strength symbolized by the use of a woman's reproductive system and ram's horns. The profits from the sales were used to support Planned Parenthood.[39]

In September 2018, following several philanthropic campaigns, Hearst started serving on the Save the Children's Board of Trustees.[40][41]

Awards

Year Awarding Organization Category Result Ref
2016 Woolmark Womenswear USA Prize Final Won [42]
2017 Woolmark Womenswear International Prize Won [43]
2017 CFDA Swarovski Award for Emerging Talent Nominated [44]
2018 Pratt Institute's Pratt Fashion Visionary Award Won [45]
2018 CFDA Womenswear Designer of the Year Nominated [46]
2020 CFDA American Womenswear Designer of the Year Won [47]
2020 CFDA American Accessories Designer of the Year Nominated [48]
2020 The Fashion Awards Environment Won [49]
2021 Frank Alvah Parsons Award Sustainability Won [50]
2021 FGI Night of Stars Sustainability Won [51]
2021 CFDA Womenswear Designer of the Year Nominated [52]
2021 CFDA American Accessories Designer of the Year Nominated [52]
2021 The Fashion Awards Leaders of Change Award, Environment Won [53]
2021 Savvy Awards Award for Innovation & Creativity Won [54]
2022 International Center of Photography Infinity Awards Infinity Trustees Award Won [55]
2022 CFDA Womenswear Designer of the Year Nominated [56]
2022 The Fashion Awards Leaders of Change Award, Environment Won [57]
2023 Fashion Institute of Technology 2023 Couture Council Award For Artistry Of Fashion Won [58]
2024 Time 2024 Time Earth Awards Won [59]
2025 National Geographic National Geographic 33 Included [25]

Retail

Hearst is sold at more than 50 retailers in several countries, including Forty Five Ten,[9] Le Bon Marchè,[60] The Line,[20] Bergdorf Goodman,[61] Selfridges,[61] Matches Fashion,[62] Boon the Shop,[16] Lane Crawford,[43] and others. In November 2018, Hearst opened its first flagship store, located on Madison Avenue, adjacent to the New York institution that is the Carlyle Hotel. Following Hearst's mission on sustainability, the store was built without synthetics or chemicals, using natural, non-treated reclaimed oak. The lifestyle and fashion magazine Vogue has claimed it as "the most beautiful store in New York City".[63]

Since January 2019, Gabriela Hearst has been working along with Sir Norman Foster to design the first London flagship store, which occupies a corner of a late-19th-century building in Mayfair. As all the aspects of Gabriela Hearst brand, every detail of the boutique has been dictated by sustainability. The custom-built Benchmark furniture has been made in Hungerford from a London plane tree that fell in a recent storm in Lincoln, the floor is reclaimed oak herringbone, the lights are on automatic dimmers, the leather has been dyed using non-toxic vegetable dyes, and the curtains are linen rather than cotton. The feeling of the store is described by Gabriela Hearst as "anti-retail", pervaded by serenity and calmness, avoiding the visual over-hyping.[64]

On November 9, 2023, Hearst opened the first store and flagship on the West Coast on Wilshire Boulevard in Beverly Hills,[65] designed by Foster + Partners led by Norman Foster and featuring a bespoke ‘Nomad’ furniture collection by Benji Gavron and Antoine Dumas of Gavron Dumas Studio, with an emphasis on natural materials inspired by Hearst's family ranch in Uruguay.[66]

Personal life

Gabriela Perezutti married John "August" Augustine Hearst in 2013. She currently lives in Manhattan with her husband and their children.[11]

References

  1. ↑ "Del campo a la moda en una historia de nostalgia". Teledoce.com (in Spanish). 2021-12-27. Archived from the original on 2022-01-01. Retrieved 2026-06-06.
  2. ↑ Milder, Delfina (2026-05-02). "Gabriela Hearst: "La moda es el vehículo que uso para que mis hijos sepan de qué lado estuve haciendo las cosas"". EL PAIS (in Spanish). Retrieved 2026-06-06.
  3. ↑ Elliott, Lucinda (2016-07-15). "From ranch girl to fashion designer: Gabriela Perezutti Hearst". Financial Times.
  4. ↑ CMS, Amura. "Gabriela Hearst, la uruguaya que creó un imperio en la moda: crece al 24% anual y llega a 15 mercados con piezas de hasta US$ 70.000". Forbes Uruguay (in Spanish). Archived from the original on 2025-10-16. Retrieved 2026-06-06.
  5. ↑ Latecki, Kristel (2016-09-04). "Gabriela Hearst: glamour gaucho en la elite de la moda". El Observador (in Spanish). Archived from the original on 2021-02-14. Retrieved 2026-06-06.
  6. ↑ Redacción. "Gabriela Hearst: embajadora de lujo". El Observador (in Spanish). Retrieved 2026-06-06.
  7. ↑ "Gabriela Hearst: Farm to Label – SURFACE". www.surfacemag.com. Retrieved 2017-04-19.
  8. 1 2 "The Fashionable Life – Designer Gabriela Perezutti of Candela". Harper's BAZAAR. 2012-10-03. Retrieved 2017-05-01.
  9. 1 2 Karimzadeh, Marc (2016-02-11). "Two Woman's Designer: Gabriela Hearst". CFDA.
  10. ↑ "Gabriela Hearst". CFDA.
  11. 1 2 Hass, Nancy (2016-08-16). "Gabriela Hearst at Home, in Uruguay". The New York Times. ISSN 0362-4331. Retrieved 2017-04-16.
  12. ↑ Phelps, Nicole. "Gabriela Hearst Resort 2017 Fashion Show". Vogue. Retrieved 2017-04-19.
  13. ↑ "Gabriela Hearst: glamour gaucho en la elite de la moda". El Observador (in Spanish). Retrieved 2017-04-27.
  14. ↑ "Rosie Assoulin, Gabriela Hearst and Rosetta Getty: the US women designing for themselves". The Telegraph. Retrieved 2017-04-30.
  15. ↑ "Gabriela Hearst Wins Woolmark's AU$100,000 Womenswear Prize". Vogue. Retrieved 2017-04-16.
  16. 1 2 3 "Gabriela Hearst: from cattle to catwalk". Vogue.com.au. 2017-04-20. Retrieved 2017-04-21.
  17. 1 2 "Gabriela Hearst". becauselondon.com. Archived from the original on 2017-05-06. Retrieved 2017-04-21.
  18. 1 2 "You Can't Buy This Bag in a Store or Online, But It Has a Waitlist 100 Names Long". Vogue. Retrieved 2017-03-28.
  19. ↑ "The $2600 handbag everyone wants". 7 November 2016. Retrieved 2017-04-19.
  20. 1 2 Iredale, Jessica (2016-01-20). "Ten of Tomorrow: Gabriela Hearst". WWD. Retrieved 2017-04-19.
  21. ↑ Guy, Zoe (2021-01-21). "First Lady Jill Biden Looks Chic in White at the Virtual Inauguration Concert". Marie Claire. Retrieved 2021-01-21.
  22. ↑ Bartiromo, Maria; Yousafzai, Malala; Asante, Amma; Shafik, Minouche; Gracie, Carrie; Tett, Gillian; Zuboff, Shoshana; Jarrett, Valerie; Gilbert, Sarah (2021-12-02). "The FT's 25 most influential women of 2021". www.ft.com. Retrieved 2021-12-03.
  23. ↑ Moore, Booth (2024-04-05). "Gabriela Hearst Costumes World Premiere of Female-first 'Carmen' at San Francisco Ballet". WWD. Retrieved 2024-04-07.
  24. ↑ "The TIME Earth Awards". TIME. Retrieved 2024-04-07.
  25. 1 2 "Gabriela Hearst keeps pushing the edge of sustainability in fashion". Culture. 2025-03-21. Retrieved 2025-03-21.
  26. ↑ Paton, Elizabeth (2020-12-07). "Gabriela Hearst Unveiled as Chloé's New Artistic Director". The New York Times. ISSN 0362-4331. Retrieved 2021-03-17.
  27. ↑ Phelps, Nicole (7 December 2020). "Gabriela Hearst Named Creative Director of Chloé". Vogue. Retrieved 2021-03-17.
  28. ↑ "Gabriela Hearst to step down as creative director of Chloé". CNN. 2023-07-06. Retrieved 2026-05-16.
  29. ↑ "Gabriela Hearst Ready To Wear Fall Winter 2017 New York". NOWFASHION. Retrieved 2017-05-01.
  30. ↑ Ellison, Jo (2017-02-15). "Gabriela Hearst debuts on the New York show schedule with a smart new take on luxury". Financial Times.
  31. ↑ "Gucci And Burberry Are Now 'Carbon Offsetting' – But What Does It Mean And Does It Actually Work?". British Vogue. 20 September 2019. Retrieved 2019-09-25.
  32. ↑ "Gabriela Hearst Is Launching a Pair of New Scents—Forget Everything You Know About Designer Fragrance". Vogue. 2023-08-29. Retrieved 2023-11-19.
  33. ↑ Allaire, Christian (2024-05-07). "The Poignant Backstory Behind Lily Gladstone's 2024 Met Gala Dress". Vogue. Retrieved 2024-05-27.
  34. ↑ Milder, Delfina (2026-06-03). ""Lujo de verdad": Gabriela Hearst y la AUF presentaron los trajes que lucirá la selección uruguaya en el Mundial". EL PAIS (in Spanish). Retrieved 2026-06-06.
  35. ↑ "Los secretos de los trajes de Gabriela Hearst que la selección llevará al Mundial 2026: "Queríamos que tuvieran la fuerza adentro, eso es muy de Uruguay"". El Observador (in Spanish). Archived from the original on 2026-06-04. Retrieved 2026-06-06.
  36. ↑ "TOD'S and Gabriela Hearst Collaborate on Limited Edition 'Love' Shoes to Support Save the Children". Save the Children. Retrieved 2017-04-21.
  37. 1 2 Iredale, Jessica (2016-06-07). "Tod's and Gabriela Hearst Collaborate on 'Love' Shoe". WWD. Retrieved 2017-03-28.
  38. ↑ "Gabriela Hearst, Lauren Hutton, and Rebecca Hall Celebrate Tod's Shoe Collaboration With Save the Children". Vogue. Retrieved 2017-04-19.
  39. ↑ "Gabriela Hearst's "Ram-Ovaries" Sweater Benefits Planned Parenthood in a Big Way". Vogue. Retrieved 2017-05-22.
  40. ↑ "Leadership and Trustees". Save the Children. Retrieved 2018-09-24.
  41. ↑ "Power Moves | LVMH Head of Watches Steps Down, Marc Cain Names New Management". The Business of Fashion. 2018-09-20. Retrieved 2018-09-24.
  42. ↑ "Rochambeau and Gabriela Hearst win 2016/17 International Woolmark Prize USA final". Retrieved 2017-04-20.
  43. 1 2 "Gabriela Hearst wins 2016/17 womenswear International Woolmark Prize". Retrieved 2017-04-19.
  44. ↑ swarovskigroup.com, Swarovski Group -. "CFDA Nominee Announcement 2017 – Swarovski Group". www.swarovskigroup.com. Retrieved 2017-04-19.
  45. ↑ Feitelberg, Rosemary (2018-03-13). "Gabriela Hearst to Receive Pratt's Fashion Visionary Award for Her Commitment to Sustainability at May 3 Event in New York". WWD. Retrieved 2018-03-15.
  46. ↑ Iredale, Jessica (2018-03-15). "2018 CFDA Awards Nominees Named". WWD. Retrieved 2018-03-19.
  47. ↑ All the Winners of the 2020 CFDA Fashion Awards – Barry Samaha, 14 September 2020
  48. ↑ Phelps, Nicole (20 July 2020). "This Year's CFDA Awards Winners Will Be Announced Digitally on September 14 With Two New International Categories". Vogue. Retrieved 2020-07-27.
  49. ↑ Vogue. "The Fashion Award 2020 Winners Share Their Hopes for the Future of the Fashion Industry". Vogue. Retrieved 2020-12-07.
  50. ↑ "Parsons Benefit 2021 | The New School News Releases". ww2.newschool.edu. Retrieved 2021-06-22.
  51. ↑ Feitelberg, Rosemary (2021-08-13). "FGI 'Night of Stars' to Honor Established Designers and Other Talents". WWD. Retrieved 2021-10-18.
  52. 1 2 "CFDA". cfda.com. Retrieved 2021-10-18.
  53. ↑ "All the Winners from Britain's The Fashion Awards". Vogue. 2021-11-29. Retrieved 2021-12-02.
  54. ↑ "Savvy Awards Winner Gabriela Hearst". Retrieved 2023-05-11.
  55. ↑ "ICP Infinity Awards to Honor Sebastião Salgado, Sky Hopinka, Esther Horvath, Acacia Johnson, and Gabriela Hearst". International Center of Photography. 2022-02-16. Retrieved 2022-05-02.
  56. ↑ Mercer, Thomas Waller, Luis Campuzano, Emily; Waller, Thomas; Campuzano, Luis; Mercer, Emily (2022-11-07). "The 2022 CFDA Award Nominees". WWD. Retrieved 2022-12-09.{{cite web}}: CS1 maint: multiple names: authors list (link)
  57. ↑ "Meet the Fashion Awards' 2022 sustainability 'leaders of change'". Vogue Business. 2022-12-05. Retrieved 2022-12-09.
  58. ↑ "2023 Couture Council Award for Artistry of Fashion: Gabriela Hearst". www.fitnyc.edu. Retrieved 2023-09-08.
  59. ↑ "The TIME Earth Awards". TIME. Retrieved 2024-04-02.
  60. ↑ Iredale, Jessica (2017-03-02). "Gabriela Hearst Sets Pop-Up at Le Bon Marché". WWD. Retrieved 2017-04-19.
  61. 1 2 Horie, Marine de la (2017-03-16). "Gabriela Hearst s'invite au Bon Marché". Le Point (in French). Retrieved 2017-04-20.
  62. ↑ "Style you can slip on". Retrieved 2017-04-20.
  63. ↑ "Gabriela Hearst Just Opened the Most Beautiful Store in New York City". Vogue. Retrieved 2018-11-14.
  64. ↑ "Gabriela Hearst On Her New Sustainability Focused Mayfair Store, Designed By Norman Foster". British Vogue. 26 September 2019. Retrieved 2019-09-26.
  65. ↑ "An A-List Guestlist Turned Out to Gabriela Hearst's Store Opening Cocktail Party in Beverly Hills". Vogue. 2023-11-13. Retrieved 2023-11-19.
  66. ↑ "Gabriela Hearst's New L.A. Store Feels Like Home". Harper's BAZAAR. 2023-11-09. Retrieved 2023-11-19.
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