Frame (fashion brand)

FRAME, Inc.
TypePrivate
IndustryApparel
Founded2012 (2012)
Founders
  • Jens Grede
  • Erik Torstensson
  • Josh Levine
  • Nico Peyrache
Headquarters
Los Angeles, California
,
United States
Area served
International
Key people
Nicolas Dreyfus (CEO)
ProductsDenim, men and woman's fashion
Websiteframe-store.com

Frame (stylized as FRAME) is an American fashion retail company that designs and sells clothing for men and women.[1][2][3] Established in 2012 by Erik Torstensson and Jens Grede, Frame offers a range of ready-to-wear garments. Frame is sold in 16 brick-and-mortar locations in North America, two in London, two in China, and department stores including Bloomingdales.[4][5][6]

History

Frame was founded in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede following careers at creative agency, The Saturday Group, in which the founders sold a majority stake to Omnicom in 2015.[7][8][9]

Frame's first product, the "Le Skinny de Jeanne", was first worn by actors and supermodels including Miranda Kerr, Poppy Delevingne, Lily Aldridge, Kate Bosworth, and Karlie Kloss.[10] The company's first bag, a leather tote called “Les Second,” was modeled by Sienna Miller, Katie Holmes, Alessandra Ambrosio, and Doutzen Kroes.[11]

In 2014 and 2018, Frame founders Erik Torstensson and Jens Grede were named to Business of Fashion's BoF 500 list of people shaping the global fashion industry.[12] According to The Sourcing Journal, Frame earned over $130 million in revenue in 2018.[13] As of 2021 the company owns and operates sixteen stores in Austin, Aspen, Boston, Dallas, Greenwich, Houston, Los Angeles, London, New York, and San Francisco.[14][3][15] Its brand collaborations include Imaan Hammam, Mejuri, the Carlyle Hotel, and Jordan Barrett.[16][17]

References

  1. ↑ "How Frame conquered the world". GQ UK. 25 April 2017. Retrieved 26 December 2019.
  2. ↑ "Double denim: Swedish duo behind Frame open first LA store". Wallpaper. 27 April 2016. Retrieved 22 December 2019.
  3. 1 2 "Is Frame Los Angeles' version of Calvin Klein? Its founders certainly hope so". LA Times. 5 December 2019. Retrieved 22 December 2019.
  4. ↑ "Framed for Expansion: Denim Brand Eyes More Stores". Women’s Wear Daily. 3 December 2019. Retrieved 22 December 2019.
  5. ↑ "Frame Hosted a Dinner to Celebrate the Brand's New Palisades Village Store". Vogue. 10 June 2019. Retrieved 22 December 2019.
  6. ↑ Teti, Julis (November 19, 2025). "Amelia Gray Goes for Y2K Streetwear Style Inspo With Mom Lisa Rinna and Sister Delilah Belle for Frame Dinner". WWD.
  7. ↑ "From Kendall Jenner to Gigi Hadid, how Frame gained superfans by not being your typical fashion brand". South China Morning Post. 28 October 2019. Retrieved 23 December 2019.
  8. ↑ "How The Founders of FRAME Denim Built a Multimillion-Dollar Brand With One Pair of Jeans". Forbes. Retrieved 22 December 2019.
  9. ↑ "Frame Denim's Swedish-L.A. Style Mafia Toasts Giovanna Battaglia's New Tome". The Hollywood Reporter. 5 April 2018. Retrieved 22 December 2019.
  10. ↑ "Framed for Expansion: Denim Brand Eyes More Stores". Yahoo! News. 3 December 2019. Retrieved 23 December 2019.
  11. ↑ "Frame Wants to Be the Next Calvin Klein". Business of Fashion. Retrieved 22 December 2019.
  12. ↑ "Coming from Sweden". Business of Fashion. 14 June 2018. Retrieved 22 December 2019.
  13. ↑ "Reformation, Frame Denim Face Tough M&A Market in Search for Right Investor". The Sourcing Journal. 14 May 2019. Retrieved 23 December 2019.
  14. ↑ "Frame Pops Up in Long Island with a Photo Exhibition". Sourcing Journal. 13 January 2021. Retrieved 10 June 2021.
  15. ↑ "Clothing Retailer 'Frame' Opens In Former Marc Jacobs In Pac Heights". Hoodline. 22 September 2017. Retrieved 23 December 2019.
  16. ↑ "Imaan Hammam and Frame Collaborate on a Collection That Celebrates Diversity". Harper's Bazaar. 13 February 2020. Retrieved 10 June 2021.
  17. ↑ "New York's Iconic Carlyle Hotel Now Has Its Own Clothes". Vogue. 26 February 2021. Retrieved 10 June 2021.
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