The Fragrance Shop
 Logo used since 2011 | |
| Industry | Retail |
|---|---|
| Founded | 1994 |
| Founder | Sanjay Vadera |
| Headquarters | |
Number of locations | 200+ (2026) |
| Products | Perfume, Aftershave, Fragrance |
| Website | https://www.thefragranceshop.co.uk |
TFS Buying Limited (trading as The Fragrance Shop) is a British fragrance retailer founded in 1994 by Sanjay Vadera.[1][2] The company is based in Manchester.[3]
History
In September 2013, the retailer announced its own-brand perfume, Indulge Fragrances.[4]
In September 2018, the retailer announced a concession trial with supermarket chain Sainsbury's.[5]
In July 2021, the retailer announced it had opened its 200th store.[6]
Throughout 2023, the retailer increased expansion plans, including a flagship store on Oxford Street.[7]
In 2024, the Fragrance Shop constructed a fragrance wall in its Manchester headquarters, showcasing 3,000 perfumes and breaking the Guinness World Record for largest display of perfumes.[2]
In 2025, it was reported the retailer were looking to open their first international location in Dublin.[8]
In 2025, the retailer launched a new perfume brand, Fraegra, co-founded by Dylan Vadera and Viyan Vadera.[9][10] That year, for Christmas shopping, The Fragrance Shop partnered with Uber Direct for delivery of their products directly to consumers.[11]
References
- ↑ Busby, Andrew. "The Sweet Smell Of Success". Forbes. Retrieved 2026-05-13.
- 1 2 Burney, Chloe (2024-12-13). "The Fragrance Shop breaks Guinness World Record with its 'Fragrance Wall'". TheIndustry.beauty. Retrieved 2026-06-03.
- ↑ Bell, Alex (2013-11-04). "The Fragrance Shop opens 150th store". Manchester Evening News. Retrieved 2025-01-30.
- ↑ Holland, Tiffany (2013-09-06). "In pictures: The Fragrance Shop launches new perfume fascia Indulge Fragrances". Retail Week. Retrieved 2025-01-30.
- ↑ Hegarty, Ronan (2019-06-07). "Sainsbury's shelves Fragrance Shop beauty concession trial". The Grocer. Retrieved 2025-01-30.
- ↑ Beevers, Angela (2021-07-30). "The Fragrance Shop surpasses 200th store milestone | Retail Bulletin". Retail Bulletin | Daily UK Retail News. Retrieved 2025-01-30.
- ↑ Morgan, Aoife (2024-05-07). "The Fragrance Shop sales surge as expansion plans pay off - Retail Gazette". Retrieved 2025-01-30.
- ↑ Hill, Eloise (2025-01-23). "The Fragrance Shop sales rise amid expansion push - Retail Gazette". Retrieved 2025-01-30.
- ↑ Smith, Sophie (2025-07-07). "The Fragrance Shop appoints Chief Brand Officer for new brand retail concept". TheIndustry.beauty. Retrieved 2026-05-01.
- ↑ "The Rise of Fraegra: A New Era in Niche Fragrance Retail". Power Commerce. Retrieved 2026-05-01.
- ↑ "The Fragrance Shop teams with Uber Direct to offer rapid delivery in time for Christmas". Retail Technology Innovation Hub. Retrieved 2026-05-13.