Ford Fathom
| Ford Fathom | |
|---|---|
| Overview | |
| Manufacturer | Ford |
| Production | 2027 (to commence) |
| Model years | 2027 |
| Assembly | United States: Louisville, Kentucky (Louisville Assembly Plant) |
| Body and chassis | |
| Class | Compact pickup truck |
| Body style | 4-door pickup truck |
| Platform | Universal Electric Vehicle |
The Ford Fathom is an upcoming battery electric compact pickup truck to be built by the Ford Motor Company.
The model name and starting price were announced on August 6, 2026.[1][2] The Fathom will have a starting price of US$28,350, plus destination and delivery charges of $1,595, for a total of $29,945, making the Fathom the least expensive electric vehicle that Ford sells. Production and preorders will begin in the first quarter of 2027,[3] and deliveries will start later that year.[4]
The Fathom is among the first vehicles that will use Ford's Universal Electric Vehicle (UEV) platform, with integrated Apple Maps. The truck, which was rumored to be called the "Ranchero" before its official announcement, is expected to be about the same size as the Ford Maverick pickup truck.[5] Ford CEO Jim Farley said in August 2025 that the UEV platform is Ford's "Model T moment", noting that the $30,000 target price for the new truck was roughly the same as that of a Ford Model T, adjusted for inflation. To support production of the Fathom, the company intended to invest about $5 billion in the Louisville Assembly Plant in Kentucky and BlueOval Battery Park in Michigan.[6]
References
- ↑ Hart, Kay (August 6, 2026). "Ford's New Electric Truck Gets a Name That Runs Deep". Ford From the Road (Press release). Retrieved August 9, 2026.
- ↑ Hart, Kay (August 6, 2026). "Why The First Universal EV is Named Ford Fathom". Ford From the Road (Press release). Retrieved August 6, 2026.
{{cite press release}}: CS1 maint: url-status (link) - ↑ Hawkins, Andrew J. (August 13, 2026). "Ford's $28,000 Fathom EV nears production after $2 billion factory overhaul". The Verge. Retrieved August 14, 2026.
- ↑ Luhn, Michele (August 6, 2026). "Ford's new 'Fathom' electric pickup truck will start at $28,000". CNBC. Retrieved August 6, 2026.
- ↑ Wilkening, Alayna (July 23, 2026). "Ford's $30,000 Electric Truck Will Be Born Into an iPhone Family and Feature Integrated Apple Maps". Car and Driver. Retrieved August 6, 2026.
- ↑ Bell, Lucas (August 11, 2025). "Ford's $5 Billion 'Model T Moment' Kicks Off with a New Midsize Electric Pickup Truck". Road & Track. Retrieved August 6, 2026.