Floward

Floward
TypePrivate
Founded2017
Headquarters
Riyadh
,
Saudi Arabia
Key people
Abdulaziz Bassem Al Loughani (CEO)
ServicesOnline flower and gift delivery
Websitefloward.com

Floward (Arabic: فلاورد) is an online store specializing in ordering and delivering flowers and gifts.[1] Floward was founded in 2017 and is headquartered in Riyadh, Saudi Arabia. It operates in Kuwait, Saudi Arabia, Qatar, Bahrain, the United Arab Emirates, Jordan, Oman, Egypt, and the United Kingdom.

History

Floward was founded in 2017 by Abdulaziz Bassem Al Loughani and Mohammed Al Arifi as an online flower and gift delivery store.[2][3][4] In December 2021, the company announced a four-year sponsorship deal with the Saudi football club Al Hilal, effective for the 2021–2022 season.[5][6] On November 25, 2021, Floward set two Guinness World Records by creating both the largest and the most floral word designs in the world, using a total of 16,491 roses across the two attempts.[7][8] In the same year, Forbes Middle East included Floward in its annual ranking of the 50 Most-Funded Startups in the Middle East and North Africa.[4]

By 2022, the company had expanded to nine countries and was operating in approximately 40 cities across the Middle East, North Africa, and the United Kingdom.[9][4] In September 2022, Floward obtained an official license for the 2022 FIFA World Cup, becoming the first company in the floral sector to receive such authorization.[10][11] The company introduced a collection of officially licensed flower arrangements featuring the tournament’s logo, including a limited-edition golden football vase.[12] The announcement was made at a ceremony in Doha attended by former international footballers Ricardo Kaká, David Villa, Didier Drogba, John Terry and Iker Casillas.[13][14]

As of 2023, Floward had completed several funding rounds, raising over $190 million from investors including STV, Aljazira Capital, Rainwater Partners, and Impact46.[15] That year, the company announced its plans to pursue an initial public offering (IPO) in Saudi Arabia.[16]

In 2023, Floward acquired Mubkhar, a Kuwait-based fragrance brand established in 2015 with operations in Kuwait, Saudi Arabia, Bahrain, and Qatar.[17][18][19][20] In October 2024, the company was selected to join the Sustainability Champions program launched by the Ministry of Economy and Planning in Saudi Arabia.[21][22]

In February 2025, Floward became the main partner of the Mubadala Abu Dhabi Open tennis tournament.[23] In May 2025, Floward introduced what it described as the first automated flower vending machine in the Middle East and North Africa, with initial installations in Saudi Arabia, the United Arab Emirates, Qatar, and Kuwait.[24]


References

  1. ↑ "فلاورد تستضيف عضوات بليبوك في ورشة عمل إبداعية". Alayam.com. Retrieved 2025-08-26.
  2. ↑ "فلاورد وجست كلين بين أكبر 50 شركة ناشئة تمويلاً بالمنطقة". Alrai-media (in Arabic). 2022-12-19. Retrieved 2025-08-26.
  3. ↑ "فلاورد الناشئة في الخليج تحصل على 27.5 مليون دولار لما بعد التأسيس". الجزيرة نت (in Arabic). Retrieved 2025-08-26.
  4. 1 2 3 Mughal, Waqar. "Top 50 most-funded startups". Forbes Lists. Retrieved 2025-08-26.
  5. ↑ "الهلال يوقع مع شريك جديد لأربعة أعوام". www.al-jazirah.com. Archived from the original on 2025-05-02. Retrieved 2025-08-26.
  6. ↑ ""الهلال" و"فلاورد" شركاء لأربعة أعوام". Al Yaum.
  7. ↑ "«فلاورد» تسجل رقمين قياسيين عالميين". جريدة القبس. Retrieved 2025-08-26.
  8. ↑ National, The. "UAE breaks world records for biggest flower word and number to mark Golden Jubilee". The National. Retrieved 2025-08-26.
  9. ↑ "عبدالعزيز اللوغاني فلاورد تعمل في 40 مدينة في 9 دول". جريدة الأنباء الكويتية (in Arabic). Retrieved 2025-08-26.
  10. ↑ "Floward unveils FIFA World Cup Qatar 2022 official licensed products collection". Jordan News. 2022-10-02. Retrieved 2025-08-26.
  11. ↑ "Floward unveils official licensed product collection". Arab News. Retrieved 2025-08-26.
  12. ↑ "Floward unveils FIFA World Cup Qatar 2022™ official licensed products collection - Sponsored - Advertising". Ahram Online. Retrieved 2025-08-26.
  13. ↑ الراية, جريدة (2022-11-21). "ريكاردو كاكا سفيراً لفلاورد أثناء كأس العالم FIFA قطر 2022". جريدة الراية (in Arabic). Retrieved 2025-08-26.
  14. ↑ "Floward unveils Fifa World Cup Qatar official licenced products collection". gulftoday. 3 October 2022.
  15. ↑ "Saudi Arabia's STV leads $27.5m Floward funding". Arab News. 2021-06-27. Retrieved 2025-08-26.
  16. ↑ "E-Commerce Firm Floward Taps Goldman, HSBC for Saudi IPO". Bloomberg.com. Archived from the original on 2023-12-24. Retrieved 2025-08-26.
  17. ↑ "فلاورد تستحوذ على مبخر". Alrai-media (in Arabic). 2022-11-13. Retrieved 2025-08-26.
  18. ↑ Report, Gulf News (2022-11-16). "Floward acquires Mubkhar". Gulf News: Latest UAE news, Dubai news, Business, travel news, Dubai Gold rate, prayer time, cinema. Retrieved 2025-08-26.
  19. ↑ ""فلاورد" تستحوذ على "مبخر" الرائدة في مجال العطور". جريدة الرؤية العمانية (in Arabic). 2022-11-14. Retrieved 2025-08-26.
  20. ↑ "«فلاورد» و«مبخر» تستضيفان «أصدقاءهما وشركاءهما في النجاح»". جريدة القبس. Retrieved 2025-08-26.
  21. ↑ البيان. "فلاورد تنضم إلى برنامج «روّاد الاستدامة» التابع لوزارة الاقتصاد والتخطيط في المملكة العربية السعودية". www.albayan.ae (in Arabic). Retrieved 2025-08-26.
  22. ↑ "فلاورد تعلن عن شراكة استراتيجية مع شركة تدوير دعماً للاستدامة البيئية". Al Yaum.
  23. ↑ اليوم, دبي ـ الإمارات (2025-02-07). "فلاورد: الشريك الرئيسي لبطولة مبادلة أبوظبي المفتوحة للتنس 2025". www.emaratalyoum.com (in Arabic). Retrieved 2025-08-26.
  24. ↑ "«فلاورد» تُحدث نقلة نوعية في عالم الإهداء بإطلاق أول ماكينة ورود روبوتية في المنطقة". Alayam.com. Retrieved 2025-08-26.
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