Extra Strong Mints

A packet of Extra Strong Mints

Extra Strong Mints is a brand name of mints produced in the United Kingdom.

History

The brand was first made in 1935 by British confectionary manufacturer Trebor. Trebor was sold to Cadbury in 1989.

Promotion

From the early 1960s, promotional adverts used the slogan "Trebor mints are a minty but stronger".[1]

In March 1988, the brand gave a £250,000 sponsorship to the England national football team, over three years.

In April 2015, a new series of adverts for the mints, the first in over ten years, was produced by Wieden+Kennedy London.

Production

They are produced in the north of Sheffield, South Yorkshire, England by Trebor, part of Cadbury.[2] Trebor makes around 35 million packs a year at Sheffield.

References

  1. ↑ Trebor Mints are a Minty Bit Stronger 1964 TV ad on YouTube
  2. ↑ "Cadbury". Archived from the original on 9 July 2015. Retrieved 8 July 2015.
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