Evereve

Evereve
TypePrivate
IndustryRetail
PredecessorHot Mama
Founded2004
FoundersMegan Tamte, Mike Tamte
HeadquartersEdina, Minnesota, U.S.
Number of locations
112[1]
Area served
United States
Key peopleMegan Tamte (co-CEO), Mike Tamte (co-CEO)
ProductsWomen's fashion
Number of employees
2,500[2]
SubsidiariesTrendsend
Websiteevereve.com

Evereve, Inc. is an American women's clothing retailer headquartered in Edina, Minnesota. It currently operates 113 stores across the United States.[3] The company also sells via e-commerce on its website and via a subscription-based personal styling service named Trendsend.[4]

History

Evereve was founded in 2004 by Megan and Mike Tamte, originally operating under the name Hot Mama.[5] The first store was located at 50th and France in Edina, Minnesota.[6]

The name Hot Mama resulted in the brand regularly being mistaken for a maternity store, prompting a rebrand in 2014 to Evereve.[7]

Evereve reached 100 retail locations across more than 30 states by 2023.[8] It became an equity owner in the men's clothing retailer Jaxen Grey.[9]

Operations

The company carries products from approximately 150 third-party brands and its own private label.[10] The private label, established in 2021, accounts for 20% of sales.[11]

The company is managed by co-founders and co-CEOs Megan Tamte and Mike Tamte.[12] Megan Tamte was a recipient of the Ernst & Young Entrepreneur of the Year award for the Upper Midwest in 2013.[13][14]

In 2021, it launched EVEREVE TV, a platform for video-based styling.[15]

Trendsend

In 2014, the company launched Trendsend, a subscription-based personal styling service providing curated apparel shipments.[4] 90% of Trendsend's boxes are curated in-store by stylists, while the other 10% are styled at their warehouse.[16] The boxes are personalized based on body type and lifestyle, with two to three outfits shipped directly right to customers.[17] Trendsend offers the same products as the Evereve website.[15]

References

  1. ↑ "All EVEREVE Stores". Evereve.
  2. ↑ "EVEREVE Launches 103 Stores in 8 Months and Achieves Record-Breaking Sales". Shopify.
  3. ↑ Lockwood, Lisa. "Evereve, a Multibrand Retailer Based in Edina, Minn., Launches First Ad Campaign for Its 113 Stores Nationwide". Women's Wear Daily.
  4. 1 2 Parisi, Danny (2025-01-28). "How Evereve became one of the biggest retailers you've never heard of". Glossy. Retrieved 2025-10-15.
  5. ↑ "Megan Tamte, co-founder and CEO of Edina-based Evereve". www.startribune.com. 2015-01-04. Retrieved 2025-10-15.
  6. ↑ Ngo, Nancy. "Hot Mama, 10 years later: From Edina boutique to national brand". Pioneer Press.
  7. ↑ "Hot Mama Becomes Evereve: Why This Company Spent $1.5 Million to Change Its Name". Inc.com. Retrieved 2025-10-15.
  8. ↑ Ewoldt, John (2021-02-24). "Edina-based Evereve is opening shops". www.startribune.com. Retrieved 2025-10-15.
  9. ↑ Kaplan, Allison (2023-09-19). "Evereve Invests in Men's Retailer Jaxen Grey". Twin Cities Business. Retrieved 2025-10-15.
  10. ↑ Norfleet, Nicole (2022-08-19). "Evereve adds denim to its private label". www.startribune.com. Retrieved 2025-10-15.
  11. ↑ Monteros, Maria. "How Evereve's private label took up 20% of its business". ModernRetailer.
  12. ↑ "Megan and Mike Tamte". Twin Cities Business. Retrieved 2025-10-15.
  13. ↑ "6 MN CEOs Named Entrepreneurs Of The Year". www.cbsnews.com. 2013-06-14. Retrieved 2025-10-15.
  14. ↑ Hall, Kindra (2020-08-18). "Woman of Influence: Megan Tamte". SUCCESS. Retrieved 2025-10-15.
  15. 1 2 "The Mom Whisperer: Evereve's Secret Sauce". 2021-05-11. Retrieved 2025-10-15.
  16. ↑ Nachbar, Madeline. "The Ever-Evolving Evereve: From a Local Retailer to a National Brand". Mpls.St.Paul Magazine.
  17. ↑ Vissman, Donna. "Evereve Opens in The Mall at Green Hills". Williamson County Source.
This page is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.