Eduardo Montefusco
Eduardo Montefusco | |
|---|---|
| Born | 7 September 1982 Naples, Italy |
| Education | University of Milan-Bicocca |
| Occupation | Entrepreneur |
| Known for | Founder of FitActive |
| Title | Founder & CEO of FitActive |
Eduardo Montefusco (born 7 September 1982) is an Italian entrepreneur. He is the founder and CEO of FitActive, an Italian fitness franchise chain.[1]
Early life and education
Born in Naples, Montefusco grew up in Limbiate, in the province of Monza and Brianza. He obtained a technical diploma in Computer Science from the Luigi Galvani Institute in Milan and subsequently attended the University of Milan-Bicocca.[2]
Career
Early career
Montefusco began his professional career as a computer programmer, working on banking software development for companies in the digital payments sector, such as Nexi.[3]
In 2006, he entered the fitness industry when he was commissioned to create management software for a local gym. He subsequently invested in the business, becoming a partner and managing the club's commercial and administrative operations.[4]
FitActive
In 2007, Montefusco opened his first gym in Seveso. Following a market downturn in 2015 due to increased competition, Montefusco restructured the business model. Inspired by the German fitness market, he founded the FitActive brand, adopting a low-cost, 24/7 access model with a flat monthly subscription fee.[3]
He later grew the business through franchising, becoming the leading chain in Italy by number of active clubs and among the top 20 operators in Europe by membership numbers and revenue,[5][6]
During the COVID-19 pandemic in Italy, when gyms were subject to mandatory closures, the company shifted focus to digital services, offering live-streamed workout courses.[4]
Other ventures
Since 2022, he has served as a board member of the "Valore Sport" Observatory at the Ambrosetti Forum, a think tank dedicated to the development of sports infrastructure in Italy.[7]
Awards
- 100 Eccellenze Italiane (2024) (100 brilliant Italians) : Awarded at Palazzo Montecitorio in Rome for business innovation.[8]
References
- ↑ "2024 Ambrosetti Forum Guests" (PDF). Ambrosetti.eu. Retrieved 19 November 2025.
- ↑ "Chi è il fondatore". fitactive.it (in Italian). Retrieved 19 November 2025.
- 1 2 "Eduardo Montefusco, l'impero delle palestre nato dall'informatica" [Eduardo Montefusco, the gym empire born from computer science]. Libero Quotidiano (in Italian). 6 February 2024. Retrieved 19 November 2025.
- 1 2 "Palestre FitActive, modello globale di fitness scalabile e inclusivo" [FitActive Gyms, a global model of scalable and inclusive fitness]. Affaritaliani.it (in Italian). 15 July 2024. Retrieved 19 November 2025.
- ↑ "FitActive, il fitness made in Italy" [FitActive, fitness made in Italy]. Il Giornale (in Italian). 26 July 2024. Retrieved 19 November 2025.
- ↑ "Taglio del nastro per la 150ª sede FitActive" [Ribbon cutting for the 150th FitActive location]. Il Giornale (in Italian). 15 November 2024. Retrieved 19 November 2025.
- ↑ "Speaker: Eduardo Montefusco". eventi.ambrosetti.eu. The European House - Ambrosetti. Retrieved 19 November 2025.
- ↑ "Premi: Montefusco (FitActive), '100 Eccellenze Italiane' evidenzia impegno per innovazione". Adnkronos (in Italian). 18 January 2024. Retrieved 19 November 2025.