Edikted
| Type | Private |
|---|---|
| Industry | Retail |
| Founded | 2020 |
| Founder | Dedy Shwartzenberg, Zvika Alon |
| Headquarters | , U.S. |
Number of locations | 11 (2025) |
Key people | Dedy Shwartzberg (CEO) |
| Products | Apparel, accessories |
| Website | edikted |
Edikted LLC (pronounced "addicted"[1]) is an Israeli fast fashion retail company based in the United States.[2][3] Originally founded in 2020 as an online store, the company has gained significant popularity among Generation Z women.[4]
Development
Edikted was founded online in 2020, by entrepreneurs Dedy Shwartzenberg and Zvika Alon.[3][5] Shwartzenberg had previously worked with Israeli fashion company Adika.[6] Its first brick-and-mortar store opened in 2023 in New York.[7]
Marketing
Edikted has been noted for its widespread advertising and marketing on social media platform TikTok. The company saw a rise in popularity from users posting with "#edikted". The hastag had 183.6 million views on TikTok as of 2022,[1] and Edikted's TikTok account has 820,000 followers as of 2025.[4]
Edikted also holds mobile "pop-up" events that tour across colleges and universities in the United States.[8]
Stores
Edikted currently operates 11 brick-and-mortar stores in the United States:[4]
- 518 Broadway, (SoHo, New York, New York)
- The Grove at Farmers Market (Los Angeles, California)
- Mall of America (Bloomington, Minnesota)
- King of Prussia (King of Prussia, Pennsylvania)
- The Galleria (Houston, Texas)
- Town Center at Boca Raton (Boca Raton, Florida)
- Roosevelt Field (Uniondale, New York)
- Tysons Corner Center (Tysons, Virginia)
- Fashion Valley (San Diego, California)
- Americana at Brand (Glendale, California)
- Irvine Spectrum Center (Irvine, California)
References
- 1 2 Spruch-Feiner, Sara (January 6, 2022). "Meet Edikted, Gen Z's new favorite brand". Glossy. Retrieved December 18, 2025.
- ↑ "Edikted - 2025 Company Profile & Team - Tracxn". tracxn.com. September 6, 2025. Retrieved December 18, 2025.
- 1 2 Zaltzman, Lior (May 19, 2026). "Is Edikted, Gen-Z's Favorite Fashion Brand, Israeli?". Kveller. Retrieved June 7, 2026.
- 1 2 3 Smith, Allison (April 9, 2025). "TikTok-viral brand Edikted is doubling its retail footprint in 2025". Modern Retail. Retrieved December 18, 2025.
- ↑ "London Welcomes Edikted, Trending Gen Z Brand - Modaes Global". www.modaes.com. March 31, 2026. Retrieved April 9, 2026.
- ↑ "How the New Wave of Fast Fashion Brands Really Work #281". Paris Good Fashion. Retrieved August 8, 2026.
- ↑ Almendral, Cass (December 25, 2025). "Edikted: The Rise of a Fashion Phenomenon". Social Life Magazine. Retrieved April 9, 2026.
- ↑ Zollo, Alexis (April 17, 2024). "Edikted makes its fourth stop of tour at UCF". The Charge. Retrieved December 18, 2025.