District Vision

District Vision
IndustryEyewear and Sports Gear
Founded2016
FounderTom Daly and Max Vallot
Headquarters
Los Angeles, US
Websitehttps://www.districtvision.com

District Vision is a running brand and wellness collective,[1] based in Los Angeles.

History

District Vision was founded by Tom Daly and Max Vallot in 2016.[2][3][4][5] The company initially sold two frames; Keiichi and Nagata.[6][4][7] In 2017, the company introduced three additional frames; Kaishiro Explorer, Nako Multisport and Yukari Windshield.[8][9] The frames were manufactured out of nylon and titanium[7] and sold in 4 lens variations; Sky G15 (full UV protection), Sports Yellow (for visibility in low light), Water Gray (polarized lenses to minimize glare from water) and Black Rose (changing light conditions).[10][6]

The lenses are Polycarbonate and block UV rays. They act as resistant from impact, shatter and scratch.[11][7] The company distributes products through Dover Street Market in New York, and Barneys New York.[11][6]

District Vision also introduced a holistic tool kit for runners besides their signature eyewear, including a performance sock line in collaboration with Falke.[12] They work with athletes of all backgrounds and organise the Mindful Athlete program for Marathon participants.[2][7]

Founders

Daly and Vallot met at a business school in London, after which Vallot worked for Saint Laurent and Daly for Acne Studios.[2][3][4][13] Through their Mindful Athlete Program,[14][15] they collaborate with athletes and running clubs around the world to promote mental health.[4][6][5][11]

Awards

  • Gear Patrol 100: District Vision was selected as one of the best 100 products in 2016.[9]
  • Runner's World Editor's Choice Award: Kaishiro as best new running sunglasses in 2017.[16]

References

  1. ↑ Cheslaw, Louis (2021-02-02). "What Is the Best Men's Long-sleeved T-shirt?". The Strategist. Retrieved 2021-02-05.
  2. 1 2 3 Spellings, Sarah. "Meditation Gear Just Got a Lot More Fashion-Forward". The Cut. Retrieved 2018-02-19.
  3. 1 2 "Running, yoga, design: what matters to District Vision's Max Vallot and Tom Daly". Retrieved 2018-02-19.
  4. 1 2 3 4 "Max Vallot and Tom Daly: The Style Mavericks Who Are Outfitting the World's Coolest Runners". Men's Fitness. Retrieved 2018-02-19.
  5. 1 2 "The New Boys of Wellness". The Cut. Retrieved 2018-02-19.
  6. 1 2 3 4 "District Vision Eyewear - Gear Patrol". Gear Patrol. 2016-09-16. Retrieved 2018-02-19.
  7. 1 2 3 4 "District Vision Makes Super-Light Titanium Running Shades That Also Look Really Chic". WIRED. Retrieved 2018-02-19.
  8. ↑ "These Sunglasses Are Designed to Improve Your Workout". Highsnobiety. 2018-06-04. Retrieved 2018-06-04.
  9. 1 2 "Running's Coolest Eyewear Maker Announces Two New High-Performance Sunglasses". Gear Patrol. 2017-07-19. Retrieved 2018-02-19.
  10. ↑ "Sport Sunglasses That Look Good? Introducing District Vision's Stylish Frames for Runners". Vogue. Retrieved 2018-02-19.
  11. 1 2 3 Vu, Mimi (2015-12-01). "A New Sports Company Serves Up Wellness, and Sunglasses". The New York Times. ISSN 0362-4331. Retrieved 2018-02-19.
  12. ↑ "Tools for Mindful Athletes". District Vision. Retrieved 2020-06-16.
  13. ↑ "My Meditation Binge, in a Nutshell". The New York Times. 2016-04-25. ISSN 0362-4331. Retrieved 2018-06-04.
  14. ↑ "District Vision". CAP Beauty. Retrieved 2021-02-12.
  15. ↑ "Running towards enlightenment: District Vision values curiosity over cultism". Document Journal. 2019-09-06. Retrieved 2021-02-12.
  16. ↑ "The Best (and Best-Looking) New Sunglasses for Runners". Runner's World. 2017-07-17. Retrieved 2018-06-04.
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