Deola Art Alade

Deola Art Alade
Born
Nigeria
EducationHarvard Business School (Executive Education in Business Strategy, Leadership, and Innovation)
OccupationsEntrepreneur, Media Personality, Cultural Curator, TV & Film Producer
Known forFounder and Group CEO of Livespot360; Creator of Livespot X Festival; Founder Entertainment Week Africa (EWA); Founder Detty December Fest; Convener Women Driving Culture
SpouseDarey (married 2006 - present)

Deola Art Alade (born 15 December, Lagos, Nigeria) is a Nigerian entrepreneur, creative executive, media personality, and cultural curator. She is the founder and Group CEO of Livespot360.[1] The Voice Nigeria S3, Last One Laughing Naija(LOL Naija) and The Real Housewives of Lagos, and for founding Entertainment Week Africa (EWA), Livespot X Festival and Detty December Fest.[2][1]

Early Life and Education

Deola attended Federal Government Girls’ College, Onitsha. She later obtained a Bachelor of Fine Arts & Design degree majoring in Graphic Design from Obafemi Awolowo University (OAU) Ile-Ife.[3] In 2021 she attended the Harvard Business School, where she completed executive education programs in business strategy, leadership, and innovation in 2024.[4]

Career

Early Ventures

She began her career as an entrepreneur after founding Windowoks (a curtain making company) and Design Studeo (an interior design firm).

In mid-2000s, she pivoted into entertainment with the launch of Soul Muzik,[5] a record label company that developed and managed Darey Art Alade, Seyi Shay and Del B.

Livespot360

In 2013, she produced "Darey Presents...Love Like a Movie", a valentine-themed concert series which featured Kim Kardashian, Kelly Rowland and Ciara.[1] In 2013, alongside her husband, Darey Art Alade, she also founded Livespot360.[6][7][8]

Rent a Rig & Livespot Entertarium

In December 2017, she launched a gear rental company, Rent a Rig, to provide and supply technical equipment and fabricate sets for the live event and film industries.[5] Deola launched Livespot Entertarium in September 2022.[9]

Entertainment Week Africa (EWA)

Deola founded Entertainment Week Lagos, an event platform designed to accelerate collaboration and job creation in Africa's creative economy in 2022. The platform was later rebranded to Entertainment Week Africa in 2025 and converges business leaders, creatives and investors across music, film & tv, fashion, AI & tech, live event experiences and creative enterprises.[10]

Detty December Fest

In 2019, Deola Art Alade registered the Detty December trademark and Detty December Ltd. While the events were initially planned for 2020, they were postponed due to the COVID-19 pandemic. In 2025, the platform, supported by the Federal Ministry of Arts and Culture, resurfaced as a month long festival in a 40,000 capacity space at Ilubirin with local and international acts like Gunna, Busta Rhymes, Juma Jux, MI Abaga, Tiwa Savage.[11]

Advocacy and Philanthropy

Deola Art Alade is an advocate for diversity, equity and inclusion (DEI) in the creative industries focusing on youth empowerment and women in leadership.[12]

Marriage

She is married to Nigerian singer and entertainer Darey Art Alade. They have two children.[13][14]

Awards, Recognitions and Nominations

  • Africa Magic Viewers' Choice Award (AMVCA), Best Series Unscripted - Last One Laughing Naija,[15] Real Housewives of Lagos Season 1 (2023)[16]
  • Top 50 Most Influential Women in Marketing & Communications WIMCA (2023)[17]
  • Marketing Edge: Women Pioneering Excellence in Nigeria's Experiential Marketing Landscape (2023)[18]
  • 60 Most Influential Event Professionals in Nigeria, The Event Industry Powerless (2024)
  • MIPAD - Top 100 Futurists & Innovators in Celebration of World Creativity & Innovation Day (2024)[19]
  • Business Day - 50 Inspiring Nigerian Women (2025)[20]
  • Arise News - Top 100 Woman of Impact (2026) [21]

Boards and Advisory Roles

References

  1. 1 2 3 "Insights Into Nigeria's Booming Entertainment Industry". www.forbesafrica.com. 8 April 2023. Retrieved 21 September 2025.
  2. 1 2 Dan-Awoh, Deborah (9 September 2025). "Livespot360 CEO Deola Art Alade joins Grammy Recording Academy's 2025 member class". Nairametrics. Retrieved 21 September 2025.
  3. ↑ "Deola Art Alade: Boss Lady of Show Business". This Day. Retrieved 17 April 2026.
  4. ↑ "Deola Art-Alade Pioneering Africa's Creative Future". This Day Style.
  5. 1 2 Ajumobi, Kemi (14 June 2024). "Deola Art Alade, Group CEO at Livespot360". BusinessDay. Lagos, Nigeria. Retrieved 17 April 2026.
  6. ↑ Amos (9 January 2021). "Deola Art Alade: Now this is her show". The Guardian. Lagos, Nigeria. Retrieved 22 September 2025.
  7. ↑ "Deola Art Alade wins first AMVCA for 'The Real Housewives of Lagos'". Pulse Nigeria. Retrieved 22 September 2025.
  8. ↑ "Our citizens". Livespot. Retrieved 22 September 2025.
  9. ↑ Kan, Toni (24 June 2026). "Livespot restructures into 5 divisions, announces debut film". The Lagos Review. Retrieved 4 August 2026.
  10. ↑ Africa, B. I. (10 October 2025). "Meet Darey and Deola Art Alade, the duo building Africa's biggest creative and entertainment ecosystem". Business Insider Africa. Retrieved 19 April 2026.
  11. ↑ Kan, Toni (18 January 2026). "How Detty December Fest 2025 redefined the Lagos skyline & reclaimed a cultural legacy — Terh Agbedeh". The Lagos Review. Retrieved 19 April 2026.
  12. ↑ Style, THISDAY. "Deola Art-Alade Pioneering Africa's Creative Future – THISDAY Style". Retrieved 19 April 2026.
  13. ↑ ""18 Years of Love, Lessons and Growth"–Darey & Deola Art Alade Celebrate Wedding Anniversary". BellaNaija. 30 November 2024. Retrieved 22 September 2025.
  14. ↑ Anokam, Sam; Bada, Gbenga (23 December 2023). "Dare and Deola Art-Alade: Nigeria's biggest entertainment power couple". The Nation. Lagos, Nigeria. Retrieved 22 September 2025.
  15. ↑ Grace (29 June 2023). "Prime Video To Launch Its First Unscripted African Original, LOL: Last One Laughing Naija, on July 14th". ShockNG. Retrieved 19 April 2026.
  16. ↑ Falade, Tomi (30 March 2024). "As Originals Wura, RHOLagos Bag 10th AMVCA Nominations". Independent. Lagos, Nigeria. Retrieved 19 April 2026.
  17. ↑ Disu, Azeez (20 October 2022). "Splendour, Excitement Take Centre Stage In WIMCA's First Exclusive Celebration Of Women Achievers In Nigeria's IMC Industry - Brand Communicator". Retrieved 19 April 2026.
  18. ↑ Nwosu, Felicia (17 January 2025). "Women pioneering excellence in Nigeria's experiential marketing landscape". Marketing Edge Magazine. Retrieved 19 April 2026.
  19. ↑ "Deola Art Alade…". blog.mipad.org. Retrieved 19 April 2026.
  20. ↑ Ajumobi, Kemi (7 March 2025). "Celebrating 50 inspiring Nigerian Women, 2025". BusinessDay. Lagos, Nigeria. Retrieved 19 April 2026.
  21. ↑ Adebayo, Ademide (10 March 2026). "African Women Shine At ARISE Women Of Impact Awards, Inspire Change Across Continent". Retrieved 19 April 2026.
  22. ↑ Rufus, Zion (1 October 2024). "Deola Art Alade appointed to lead 25-member NXT Honors Selection Committee". Marketing Edge Magazine. Retrieved 22 September 2025.
  23. ↑ Communicator, Brand (20 June 2025). "Deola Art Alade Joins Prestigious Femme It Forward's #NextGemFemme Mentorship Programmme - Brand Communicator". Retrieved 19 April 2026.
  24. ↑ "Advisory Board - Design Week Lagos". designweeklagos.com. 26 August 2025. Retrieved 19 April 2026.
  25. ↑ Dan-Awoh, Deborah (9 September 2025). "Livespot360 CEO Deola Art Alade joins Grammy Recording Academy's 2025 member class". Nairametrics. Retrieved 19 April 2026.


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