DIA-style.com

DIA-style.com
Type of businessE-commerce
Founded2012
HeadquartersLondon
URLDIA-style.com

DIA-style.com was a social commerce website for fashion that focused on the Middle East.[1][2]

The site was in Arabic and English and was best known as the first site offering Arabic speaking consumers the ability to shop online for ready-to-wear and accessories from luxury brands and designers in their own language.[3]

There were over 50,000 ready-to-wear and non-apparel pieces from over 1,200 designers,[4][5] with brands including Gucci, Lanvin, Fendi, Peter Pilotto, Mary Katrantzou and 3.1 Phillip Lim.[6]

History

DIA-style.com, launched in 2012, was based in London and was part of the DIA Digital a group of online businesses. It was a complementary sister site to DIA-BOUTIQUE.com, a marketplace that promoted ready-to-wear and accessories by independent designers from around the world.[7]

DIA Digital and its constituent companies were founded by Rasha Khouri, an online fashion entrepreneur from the investment banking sector.[8][9][10][11][12]

References

  1. ↑ "Middle East full of promise for UK entrepreneurs" The Daily Telegraph. Retrieved 24 October 2013.
  2. ↑ "DIA-style.com Launches First Fully Arabic Luxury e-Commerce Site" WAMDA. Retrieved 28 October 2013.
  3. ↑ "Rasha Khouri" Haute Living. Retrieved 28 October 2013.
  4. ↑ "Fashion Tech Entrepreneur Rasha Khouri" BOE. Retrieved 28 October 2013.
  5. ↑ "Women of the Web | Online Entrepreneur Rasha Khouri" Emirates Woman. Retrieved 24 October 2013.
  6. ↑ "In Her Shoes: Rasha Khouri" Shoes and Drama. Retrieved 28 October 2013.
  7. ↑ "Dia – Boutique’s Rasha Khouri" Archived 2013-10-29 at the Wayback Machine Ninunina. Retrieved 28 October 2013.
  8. ↑ "Rasha Khouri" West London Living. Retrieved 24 October 2013.
  9. ↑ "Business Class with Rasha Kouri" Archived 2013-10-29 at the Wayback Machine Savior Flair. Retrieved 28 October 2013.
  10. ↑ "Style File: Rasha Khouri"[link removed] The National. Retrieved 28 October 2013.
  11. ↑ "Rasha Khouri inspires Saudi women" Archived 2013-10-29 at the Wayback Machine Saudi Gazette. Retrieved 28 October 2013.
  12. ↑ "Styling the Arab World: a Conversation with Rasha Khouri, CEO of DIA-Style" MUFTAH. Retrieved 27 October 2013.


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