Cristian Larrosa

Cristian Larrosa
Born (1981-03-08) March 8, 1981
Buenos Aires, Argentina
OccupationsSinger, songwriter, record producer, music executive, entrepreneur
Years active2000–present
Websitecristianlarrosa.com

Cristian Larrosa (born March 8, 1981, in Buenos Aires, Argentina) is an Argentine singer, songwriter, record producer, music executive, and entrepreneur based in Madrid, Spain. He is the founder and CEO of Larrosa, a music finance and technology company specializing in music catalog investments, royalty administration, blockchain, artificial intelligence, and fintech solutions for the music industry.[1][2][3]

His company has managed over $50 million in music rights transactions and approximately $25 million in assets under management, with operations spanning Europe, the United States, Latin America, and the Middle East.[4]

Early life and music career

Larrosa was born in Buenos Aires and developed an early interest in music, influenced by 1990s pop/rock, Latin music, and power ballads. He began his career as a singer-songwriter in Argentina in the early 2000s, establishing his first music companies in South America.[5]

His discography includes the studio albums Estilo Romance (2007), Me Sobras, Me Faltas (2008), El Inconsciente de mi alma (2009), Nostalgic Lounge (2012), Live in Buenos Aires (2013), El Inconsciente de mi alma+ (2014), El Baladista (2020), 90/00 2.0 (2020), and M.A.P.A.: Los Mejores Amantes, Los Peores Amigos (2021).

His album M.A.P.A. involved a production team of over 30 professionals, including collaborators with a combined total of 17 Latin Grammy Awards and 4 Grammy Awards. The single "Un Minuto Más" from the album was nominated for the Hollywood Music in Media Awards.[6][7]

Larrosa has performed at venues including Sala Siranush (Buenos Aires), Costello Club (Madrid), Bar&Co Temple (London), The Star (Oslo), and the Noise Off Festival (Madrid).

Business career

Early ventures

In 2012, Larrosa began holding executive positions at music industry companies in London and Madrid. In 2015, he founded Viel Music, his first European company, which was subsequently acquired by American investors in 2019.[5][8]

Larrosa

During the COVID-19 pandemic, Larrosa founded his eponymous company, initially focused on music consulting, education, and the adoption of new technologies such as blockchain and Web3.[5] The company evolved into a music finance and technology firm specializing in catalog investments, royalty administration, and the development of financial models for the music industry.[1][9]

In 2023, the company raised $16 million from American and Spanish investment funds to expand its catalog acquisition operations and deploy advances to artists.[1][10]

The company operates through an Estonian e-Residency structure, which Larrosa adopted in 2019 to facilitate international operations with a team spanning nine nationalities. In 2023, he was named a spokesperson for the Estonian e-Residency Programme.[5][11]

International expansion

In 2025, Larrosa relocated its headquarters to Dubai, conceived as a strategic hub for relationships with international funds and the development of alliances in cultural and technological investment. The company maintains operational presence in Europe, the Americas, and the MENA region.[4][12]

The company also established an LLC in the United States to secure licensing for its Lyra Bank neobank division.[4]

MusicTraders

MusicTraders is Larrosa's marketplace platform for music catalog investment opportunities and rights management infrastructure. Originally built as an internal tool for the company's own catalog acquisitions, it was later opened to outside investors.[4]

As of March 2026, MusicTraders had executed over $50 million in music rights transactions across more than six years of operations. The platform serves two functions: a curated dealroom where vetted investors can access music catalog investment opportunities, and a royalty administration layer offering real-time revenue tracking, territory-level breakdowns, automated distributions, and contract management across more than 200 territories.[4]

In 2026, MusicTraders launched a dedicated Deals & Acquisitions division staffed with executives from TikTok, BMG, Spotify, YouTube, and PeerMusic. The team includes Rafael Aguilar Grabowski (formerly head of PeerMusic's Latin region) as Strategic Partnerships Advisor, José María Escriña (formerly at TikTok and Spotify) as Music Acquisitions Specialist, Steve Bunyan (formerly at BMG) heading Investor Relations, Marina Mánica (formerly at Spotify and YouTube) as COO, and María José Clutet handling legal affairs.[4]

The platform also introduced Prestige, an invitation-only membership for institutional investors with a minimum $5 million annual investment commitment.[4]

Technology products

Larrosa has developed several technology products for the music industry:

  • Wolfie AI — An artificial intelligence system specialized in the music industry, used internally for deal pipeline management and externally by investors for portfolio analytics.[4][3]
  • ArtSigna — A platform for registering musical works on the Bitcoin blockchain.[13]
  • Lyra Bank — An AI-powered neobank for the music industry, currently in development.[4]

Rose Talent

Rose Talent by Larrosa is the company's frontline artist development and record label division. Notable releases include:

Larrosa serves as general manager of both Gerónimo Rauch and Chabuco through Rose Talent.[18]

Speaking and publications

Larrosa has been invited as a speaker at major music industry conferences and trade fairs, including Primavera Sound,[19] Midem,[20] the Latin Alternative Music Conference (LAMC),[21] and South Summit.[22]

He has served as a lecturer in music industry master's programs and has authored books on financing and technology in music, including El arte de financiar proyectos musicales and La Inteligencia Artificial en la Industria de la música.

Larrosa co-authored the report IA + Música en LATAM, described as the first collaborative regional research on artificial intelligence and music ecosystems in Latin America, produced in partnership with the FUTURX community.[23]

Awards and recognition

YearAwardCategoryWorkResult
2020Latin Grammy AwardsBest Instrumental AlbumTerra (Daniel Minimalia, Rose Talent)Won
2021Hollywood Music in Media AwardsIndependent Song"Un Minuto Más"Nominated
2026Fintech Week DubaiFinancial Company of Excellence Award — Excellence in Investor Relations (Early-Stage Startup)Larrosa / MusicTradersWon

Forbes Argentina described Larrosa as "the rockstar of finance" for his pioneering role in creating financial models applied to the music industry.[2] La Nación described his approach as one of the most innovative proposals in the sector in Latin America.[3]

Discography

Studio albums

YearTitle
2007Estilo Romance
2008Me Sobras, Me Faltas
2009El Inconsciente de mi alma
2012Nostalgic Lounge
2014El Inconsciente de mi alma+
2020El Baladista
202090/00 2.0
2021M.A.P.A.: Los Mejores Amantes, Los Peores Amigos

Live albums

YearTitle
2013Live in Buenos Aires


References

  1. 1 2 3 "Spain-based Larrosa Music Group raises $16M to buy Spanish-language catalogs". Music Business Worldwide. 2023-03-15. Retrieved 2026-06-24.
  2. 1 2 "El rockstar de las finanzas: la empresa creada por un argentino que combina música y tecnología". Forbes Argentina. 2025-07-30. Retrieved 2026-06-24.
  3. 1 2 3 "La empresa argentina que quiere transformar la industria musical con algoritmos". La Nación. 2025-07-30. Retrieved 2026-06-24.
  4. 1 2 3 4 5 6 7 8 9 "With $50M+ in music rights deals to date, Larrosa's MusicTraders builds out new M&A team targeting LATAM and emerging market catalogs". Music Business Worldwide. 2026-03-25. Retrieved 2026-06-24.
  5. 1 2 3 4 "The driving force of the new music industry". Republic of Estonia e-Residency Programme. Retrieved 2026-06-24.
  6. ↑ "2021 Music Genre Nominations". Hollywood Music in Media Awards. Retrieved 2026-06-24.
  7. ↑ "Cristian Larrosa nominado a los Hollywood Music In Media Awards con su canción 'Un Minuto Más'". Europa Press. 2021-10-18. Retrieved 2026-06-24.
  8. ↑ "Nueva tendencia en el negocio de la música: Compra y venta de regalías futuras". Industria Musical. Retrieved 2026-06-24.
  9. ↑ "Larrosa facilita inversiones en música por 4,3 millones de dólares en Asia y hace foco en Hispanoamérica". Forbes España. Retrieved 2026-06-24.
  10. ↑ "Larrosa Music Group recauda €15M para comprar catálogos en español". Promoción Musical. 2023-03-15. Retrieved 2026-06-24.
  11. ↑ "E-residendist Grammy-võitja". Postimees. 2023. Retrieved 2026-06-24.
  12. ↑ "Music tech firm Larrosa launches in Dubai with $16M in assets under management". Music Business Worldwide. Retrieved 2026-06-24.
  13. ↑ "Larrosa revela su nueva Identidad Visual y su programación en BIME 2023". Industria Musical. Retrieved 2026-06-24.
  14. ↑ "CHABUCO lanza su esperado álbum TANGO". A Tu Ritmo TV. Retrieved 2026-06-24.
  15. ↑ "Gerónimo Rauch lanzará 'Un Nuevo Amanecer' como avance de su nuevo disco". BroadwayWorld. 2024-06-27. Retrieved 2026-06-24.
  16. ↑ "Daniel Minimalia". Latin Recording Academy. Retrieved 2026-06-24.
  17. ↑ "El guitarrista ourensano Daniel Minimalia, nominado al Grammy latino al mejor disco instrumental". La Voz de Galicia. 2020-09-30. Retrieved 2026-06-24.
  18. ↑ "Hablamos con Gerónimo Rauch sobre su nuevo disco y concierto Chapter One". BroadwayWorld. 2024-09-30. Retrieved 2026-06-24.
  19. ↑ "Cristian Larrosa (Larrosa Group)". Primavera Pro. Retrieved 2026-06-24.
  20. ↑ "Midem+ Partners". Midem. Retrieved 2026-06-24.
  21. ↑ "Larrosa at LAMC". Latin Alternative Music Conference. Retrieved 2026-06-24.
  22. ↑ "Cristian Larrosa". South Summit. Retrieved 2026-06-24.
  23. ↑ "IA+MÚSICA LATAM". Futurx. Retrieved 2026-06-24.
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