Cracklin' Oat Bran

Cracklin' Oat Bran
Kellogg's Cracklin' Oat Bran – Crunchy, Sweet, Oven-Baked Oat Cereal, with milk
Product typeBreakfast cereal
OwnerKellogg's
CountryU.S.
Introduced1977 (1977)
Websitekelloggs.com/cracklinoatbran

Cracklin' Oat Bran is a breakfast cereal made by Kellogg's, introduced in 1977.[1] The cereal is made of oat bran flavored with cinnamon and nutmeg and is held together by brown sugar in a rectangular shape. The cereal is a source of dietary fiber, as one of the main ingredients is whole oats, but it contains a significant amount of sugar and saturated fat. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.

The recipe for Cracklin' Oat Bran underwent a major change in 1989, when consumer health advocates pushed for Kellogg's to remove coconut oil, which is 92% saturated fat, from the cereal.[2] A second recipe alteration occurred in the late 2010s after Kellogg changed the source of its toasted bran ingredient and removed artificial colors and flavors from the product.[3] The change prompted complaints and petitions calling for a return to the previous recipe.[4]

In the early 2000s, Cracklin’ Oat Bran developed a reputation as a durable “set staple” in the Los Angeles entertainment production industry, favored by entertainers including Jennifer Aniston, Vince Vaughn, Justin Timberlake, Will Ferrell, and Prince.[5]

One serving of Cracklin' Oat Bran (without milk) contains 41 grams of carbohydrates, 16 grams of sugar, 7 grams of dietary fiber, 4 grams of protein, 3.5 grams of saturated fat, 0 grams of trans fat, and 230 calories.[6]

References

  1. ↑ Kellogg Company History
  2. ↑ Agnew, Joseph T (April 1989). "The controversy over tropical oils". The Rotarian. 154 (4). Rotary International: 10.
  3. ↑ Re-Review: Cracklin’ Oat Bran - Cerealously
  4. ↑ Is it just me or did the Cracklin Oatbran formula change 5 or so years back?
  5. ↑ Nowalk, Peter; Stamm, Hillary (2008). The Hollywood Assistants Handbook: 86 Rules for Aspiring Power Players. Workman Publishing. p. 166. ISBN 978-0761147466.
  6. ↑ Kellogg's Cracklin' Oat Bran Cereal - SmartLabel
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