Conductor (company)
.png){kind=logo} | |
| Type | Private |
|---|---|
| Industry | Digital marketing |
| Headquarters | New York City, New York |
| Website | conductor |
Conductor is a software company that provides enterprise software for analyzing and implementing search engine optimization, generative engine optimization and content marketing.[1][2][3][4]
Founded in 2006, Conductor began as a marketing services company. In 2010, Conductor launched its cloud-based software platform.[5][6]
History
Conductor was established in New York City in 2006 by Jeremy HurDuboys and Seth Besmertnik.[7][8]
In 2012, Conductor ranked 38th on the Inc. 5000 list of U.S. companies and raised $20 million in financing.[7][9] The company expanded in 2014 with the opening of an office in San Francisco. In 2015, Conductor raised a $27 million Series D round of funding, with Seth Besmertnik as CEO.
In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and Google Search Console, into a single stream.[10]
In 2018, it was announced that WeWork would acquire Conductor.[11][12] The company later spun off from WeWork in 2019 and became an independent employee-owned organization.[13][14][15][16][17] Conductor had 270 employees at the time of the spinoff.[18]
In 2022, Conductor acquired ContentKing, following a $150 million funding round.[19] In 2023, the company acquired Searchmetrics for undisclosed terms.[20]
Reception
In a review of Conductor's SEO tool, Pawan Singh of TechRadar called the interface "neat, intuitive, and easy to navigate" but found the features to be "daunting".[21] Softonic reviewer Pedro Domínguez had a similar criticism, writing that it had a "steep learning curve" and was priced above rival products. He liked that it provided "advanced analysis" and a broad range of features such as review of backlink data.[22]
References
- ↑ Port, David (15 February 2014). "Playing to Win: How Gamification Helped Boost This Company's Sales". Entrepreneur. Archived from the original on 16 February 2014. Retrieved 27 April 2026.
Base URL changed since archiving, - ↑ Conductor Platform Website
- ↑ "Enterprise SEO Platform & Content Marketing Software". Conductor. Retrieved 2021-03-04.
- ↑ Garrepy, Matthew (1 July 2025). "Conductor AI 'Revs Up' Brand Discoverability in Generative AI Answer Engines". CMS Critic. Retrieved 2025-12-18.
- ↑ Crook, Jordan (2 December 2015). "Conductor Proves Web Presence Management Is A Real Thing With $27 Million In Series D". TechCrunch. Retrieved 26 April 2026.
- ↑ Content & SEO technology with proven workflows that guide you to revenue
- 1 2 Conductor provides search engine optimization measurement and optimization tools.
- ↑ "Best Places to Work 2013". Crain's New York Business. Archived from the original on 9 December 2013.
- ↑ Wauters, Robin (30 October 2012). "Some say the SEO industry is dying – Conductor bags $20m to try and "transform it"". TNW. Retrieved 26 April 2026.
- ↑ Levine, Barry (25 October 2016). "Conductor adds Insight Stream to its Searchlight platform". MarTech. Semrush. Retrieved 27 April 2026.
- ↑ Ha, Anthony (6 March 2018). "WeWork acquires SEO and marketing company Conductor". TechCrunch. Retrieved 8 March 2018.
- ↑ "WeWork acquires marketing leader Conductor". Newsroom. WeWork. 6 March 2018. Retrieved 8 March 2018.
- ↑ Cheng, Candy (12 December 2019). "WeWork Sells Conductor Unit Back to the Founder". Deals. Bloomberg News. Archived from the original on 12 December 2019. Retrieved 13 December 2019.
- ↑ Ha, Anthony (12 December 2019). "Conductor execs buy their company back from WeWork". TechCrunch. Retrieved 13 December 2019.
- ↑ Besmertnik, Seth (12 December 2019). "From We to Us: A Company of 250+ Co-Founders". Pulse (Blog). LinkedIn. Retrieved 2020-11-22.
- ↑ "WeWork sells Conductor back to co-founder Seth Besmertnik". CNBC. 2019-12-12. Retrieved 2019-12-13.
- ↑ "SEO Software for Marketing Agency". Retrieved 2021-07-09.
- ↑ Bryant, Adam (2023). The Leap to Leader: How Ambitious Managers Make the Jump to Leadership. Cambridge, Massachusetts: Harvard Business Review Press. ISBN 978-1-64782-489-1. Retrieved 2026-03-30 – via Google Books.
- ↑ Southern, Matt G. (February 16, 2022). "Conductor Acquires ContentKing To Offer Real-time SEO Monitoring". Search Engine Journal. Retrieved September 22, 2022.
- ↑ Goodwin, Danny (2023-02-07). "Conductor acquires Searchmetrics in big enterprise SEO merger". Search Engine Land. Retrieved 2025-12-18.
- ↑ Singh, Pawan (2024-09-16). "Conductor SEO tool review". TechRadar. Archived from the original on 2026-03-30. Retrieved 2026-03-30.
- ↑ Rojas, Pedro Domínguez (2025-09-17). "Conductor review: Enterprise SEO and content insights platform built for scaling". Softonic. Archived from the original on 2026-03-30. Retrieved 2026-03-30.