Chouf TV

Chouf TV
IndustryMedia
Founded2013 (2013)
FounderDriss Chahtane
OwnerS W Media, LLC

Chouf TV (Arabic: شوف تيفي) is an arabophone Moroccan media company created in 2013 by Driss Chahtane and owned by S W Media, LLC, of which Chahtane is the sole shareholder.[1]

It has been described as an "unprecedented media phenomenon".[2] It primarily produces tabloid-style videos with exaggerated headlines, and emotionally charged language. Chouf TV has been regularly accused of violating the privacy of public figures and everyday individuals. It has a pro-establishment and ultra-nationalist editorial line.

Name

In Moroccan vernacular Arabic, شوف (shūf) is the imperative of the verb شاف (shāf, "to look").[3] The company's name in Latin script is romanized according to French orthography.

History

The founder of the company, Driss Chahtane was the previous publishing director of Al-Michaal newspaper. He was sentenced to one year in prison for sexual assault, and publishing of adult content, and was incarcerated[4] in Morocco[5] in 2009, but he was released by order from Mohammed VI in 2010.[6][7]

Driss said: "The idea at the beginning was to present something new, as I saw that the readership of the written press was eroding. The transition was digital. At the time, newspapers used the digital but in a very traditional way."[2]

The media company publishes content with the potential to create buzz.[2]

References

  1. ↑ "Chouf TV". maroc.mom-rsf.org. Retrieved 2020-07-06.
  2. 1 2 3 "Chouf TV : le buzz et l'argent du buzz..." Medias24 - Site d'information (in French). 2019-10-23. Retrieved 2020-07-06.
  3. ↑ Team, Almaany. "تعريف و شرح و معنى شاف بالعربي في معاجم اللغة العربية معجم المعاني الجامع، المعجم الوسيط ،اللغة العربية المعاصرة ،الرائد ،لسان العرب ،القاموس المحيط - معجم عربي عربي صفحة 1". www.almaany.com. Retrieved 2020-07-06.
  4. ↑ AFP (2006-05-08). "Un an de prison avec sursis pour le directeur de l'hebdomadaire " Al Michaâl "". Aujourd'hui le Maroc (in French). Retrieved 2023-06-23.
  5. ↑ "Maroc : emprisonné pour avoir évoqué la santé du roi". L'Obs (in French). 2009-10-19. Retrieved 2023-06-23.
  6. ↑ "Maroc: un directeur de journal grâcié par le roi – Jeune Afrique". JeuneAfrique.com (in French). 2010-06-11. Retrieved 2023-06-23.
  7. ↑ "Libération du journaliste Driss Chahtane | RSF". rsf.org (in French). 2010-06-14. Retrieved 2023-06-23.