Chips Way

Chips Way D.O.O
TypePrivate
IndustryFood processing
Founded1971
Area served
Central and Eastern Europe
ProductsČačanski čips
Websitechipsway.rs

Chips Way is a potato chips company was established in 1971 in Čačak, Serbia.[1]

History

The company was established in 1971 in Čačak, Serbia, then part of the Socialist Federal Republic of Yugoslavia. It was constructed as the first and only domestic potato chip factory in the country. Under the socialized economy, it operated as a primary processor of agricultural goods from the surrounding Moravica District, quickly making its primary product, Čačanski čips, a household name across the Yugoslav republics.[2]

Privatization and financial distress

Following the breakup of Yugoslavia and economic transitions in Serbia, the state-owned enterprise underwent structural changes. It was eventually privatized, operating under corporate umbrellas like Slap Group. However, the company faced prolonged financial mismanagement and unstable market shifts. These issues culminated in severe liquidity crises, and the factory entered official bankruptcy proceedings in 2012, temporarily halting production and threatening the local agricultural network that relied on its supply chain.[2][3][4]

Consortia rescue and modern era

In 2013, a consortium of domestic investors purchased the assets out of bankruptcy, renaming and restructuring the business into Chips Way d.o.o. This revival brought much-needed technological updates to the Čačak facility. By 2022, major regional conglomerates, including Integral Venture Partners and the Nelt Group, acquired ownership stakes in the company. This institutional backing launched a €20 million investment cycle, completed between 2022 and 2024. The expansion added fully automated packaging lines, upgraded to sustainable infrastructure via 1,000 factory-roof solar panels and expanded industrial export distribution to more than 10 European markets.[1][2][4][5][6]

Operations and export markets

Chips Way supplies its products across a domestic network in Serbia and exports to over 10 European nations. While its primary manufacturing facility and agricultural supply chain of 450 hectares are located in Serbia, the company utilizes regional distributors—including the co-owning Nelt Group—to supply international grocery markets in Montenegro, Bosnia and Herzegovina, North Macedonia, Croatia, Slovenia, Romania, Hungary, Bulgaria and Moldova.[7][2][8][9][6][10]

References

  1. 1 2 gsm.rs, GSM solutions-. "Chips Way". NELT. Retrieved 2026-08-17.
  2. 1 2 3 4 "About us - Chips Way". chipsway.rs. Retrieved 2026-08-17.
  3. ↑ "Serbian website about companies".
  4. 1 2 gsm.rs, GSM solutions-; risticj (2024-10-15). "Chips Way Opens New Production Line". NELT. Retrieved 2026-08-18.
  5. ↑ Bajic, Valentina (2024-10-16). "Serbia's Chips Way concludes 20 mln euro investment cycle | Serbia Investments News | SeeNews". seenews.com. Retrieved 2026-08-18.
  6. 1 2 "Production Line of the Factory".
  7. ↑ Plavsic, Stefan (2024-10-15). "Chips Way from Čačak has completed the largest investment cycle in its history • Olaf&McAteer". Olaf&McAteer. Retrieved 2026-08-17.
  8. ↑ "ЧАЧАНСКА ЧИПСАРА ОТВОРИЛА НОВЕ ПРОИЗВОДНЕ ЛИНИЈЕ". ČA Glas (in Serbian). 2024-10-15. Retrieved 2026-08-17.
  9. ↑ "News about Manufacturing for the Chips".
  10. ↑ gsm.rs, GSM solutions-; risticj (2025-12-29). "Chips Way Becomes Nelt's New Principal in Bosnia and Herzegovina". NELT. Retrieved 2026-08-18.
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