Chang Xiaoyu
Chang Xiaoyu (Chinese: 常小雨) is a content creator from Benxi, Liaoning Province, known as Northeast Rain Sister.[1] In January 2021, Northeast Rain Sister released her first video on Kuaishou, introducing her daily life in Northeast China. Later, she joined Douyin and Weibo.[2] In October 2024, she was banned from the Douyin platform due to a series of controversial incidents.[3]
Biography
Chang Xiaoyu is from Benxi, Liaoning. Her father died when she was 3, and her mother remarried when she was 9. After her mother remarried, Chang lived with her grandparents. Later, she met Bai Guohui (also known as Lao Kuai), married and started their own family. Before becoming a self-media blogger, Chang and Lao Kuai planted crops. Later, they opened a farm stay and started making short-form content. They recruited a professional team to run their business. In 2021, Chang posted her first video on Kuaishou, which introduced her daily life in Northeastern China. Later, Chang came to the posted videos about rural customs and food.[4][1][5]
In November 2022, Chang released the video "Cutting Hair", which went viral.[4] In 2023, Chang released a video about stocking up on New Year's goods, which triggered a surge in views. After one month, her views increased to 3 million.[6]
In September 2023, Chang started to sell goods. Her live broadcast helped farmers sell goods worth 5 million yuan. Since the beginning of the Chang live broadcast until it was banned, she has live broadcast 28 times to sell goods, with a cumulative sales of over 100 million yuan. However, due to product quality problems, the number of views of Chang plummeted.[7] In 2024, netizens visited and found that the Chang's live broadcast base in Benxi was deserted. In October of the same year, Douyin banned her account and other accounts also stopped updating.[3]
On August 11, 2025, according to a staff member of the Internet Information Office of Benxi Manchu Autonomous County, Northeast Rain Sister could theoretically be unblocked in October, provided that she had rectified her behavior. The Cyberspace Administration of China and the market supervision department will also continue to supervise it.[8]
References
- 1 2 红星新闻 (2024-04-22). "冲上热搜！网红"东北雨姐"做手术，最新回应 - 川观新闻". cbgc.scol.com.cn (in Chinese (China)). Retrieved 2025-04-27.
- ↑ 腾讯网 (2024-09-08). "2022年年初，东北雨姐在抖音发布第一条短视频，讲述东北农村的日常。目前粉丝数量已超过2400万。网友因此称她为"战狼版李子柒"。飞瓜数据显示，过去三个月里她总共直播了14场，累计带货销售额为5000-7500万。_腾讯新闻". news.qq.com (in Chinese (China)). Retrieved 2025-07-21.
- 1 2 "突发！"东北雨姐"抖音账号被禁言". stcn.com (in Chinese (China)). Archived from the original on 2024-10-21. Retrieved 2025-07-21.
- 1 2 那個NG (2023-12-23). "戰狼版李子柒｜東北雨姐之鄉村誘惑：最終解放農村女性的竟是抖音". 香港01 (in Chinese (Hong Kong)). Retrieved 2025-07-21.
- ↑ "她是东北最爷们的女人：把老公当儿子养，1800万人围观硬核日常". 澎湃新闻 (in Chinese (China)). Retrieved 2024-02-04.
{{cite web}}: CS1 maint: deprecated archival service (link) - ↑ "一个月涨粉近300万，东北雨姐讲出了哪些东北故事？". 运营派. Archived from the original on 2024-11-09. Retrieved 2025-08-26.
- ↑ 聯合新聞網. "東北雨姐「塌房」跑路了？帳號7天未更新 網憂求償無門". 聯合新聞網 (in Chinese). Retrieved 2025-07-21.
- ↑ "东北雨姐账号10月解封？当地网信办：整改到位可继续直播带货". 新浪财经 (in Chinese (China)). 12 August 2025. Archived from the original on 2025-08-15. Retrieved 2025-08-12.