Ché Studios

CHÉ
IndustryEcommerce Retail
FoundedLondon 2019
FoundersOliver Cheshire Toby Watkins
ProductsMenswear

Resort wear

Swimwear
Websitehttps://chestudios.co.uk/

CHÉ Studios is a London-based menswear brand founded in 2019 by British model Oliver Cheshire and manufacturer Toby Watkins. The brand produces swimwear and apparel.[1][2][3]

History

CHÉ Studios was established in 2019 by Oliver Cheshire and Toby Watkins. Cheshire began his modelling career at the age of fifteen and has worked in the fashion industry internationally. Watkins previously worked in finance before moving into clothing sourcing and manufacturing, where he developed experience in supply chain and operations.[1][2]

The brand launched with a focus on men's resortwear and swimwear. Its early collections featured retro-inspired designs.[2][4]

In 2022, CHÉ Studios collaborated with British fashion retailer Reiss on a capsule collection.[5][6]

Design

The brand's collections draw inspiration from coastal leisurewear and mid-20th-century photography, including imagery taken from Venice Beach and the French Riviera.[1][3]

CHÉ Studios Baller Shorts appeared in the third season of the television series The White Lotus.[7][8]

References

  1. 1 2 3 "Everything you need to know about CHÉ Studios". LDNFASHION. 2024-11-11. Retrieved 2026-02-19.
  2. 1 2 3 Bottomley, Tom (2019-05-13). "The Interview: Oliver Cheshire, model and designer & founder of new menswear label, CHÉ". TheIndustry.fashion. Retrieved 2026-02-19.
  3. 1 2 Brown, Harriet (2019-05-14). "Model Oliver Cheshire turns designer with new brand Ché". Drapers. Retrieved 2026-02-19.
  4. ↑ Fearon, Faye (2019-05-15). "Exclusive: everything you need to know about Oliver Cheshire's new menswear brand, Ché". British GQ. Retrieved 2026-02-19.
  5. ↑ "Reiss launches second Chè collaboration". The Rakish Gent. 2023-06-09. Retrieved 2026-02-19.
  6. ↑ Quill, Heidi (2022-06-08). "Reiss x Ché has '22 holiday dressing sorted, here's what made it into our suitcase". British GQ. Retrieved 2026-02-19.
  7. ↑ Malach, Hannah (2025-02-20). "Meet Ché Studios, the Sustainable Brand Behind Patrick Schwarzenegger's '70s-inspired Swim Trunks on 'The White Lotus' Season Three". WWD. Retrieved 2026-02-19.
  8. ↑ Kohut, Tim (2025-02-21). "Look Like Patrick Schwarzenegger in 'White Lotus' With These On-Sale Swim Trunks". Men's Health. Retrieved 2026-05-21.
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