Cereal Partners Worldwide

Cereal Partners Worldwide S.A.
TypeJoint venture
IndustryFood processing
Founded1990
Headquarters
Lausanne
,
Switzerland
Area served
Worldwide (excluding the United States and Canada)
ProductsBreakfast cereals
Owners

Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1990 to produce breakfast cereals.[1] The company is headquartered in Lausanne,[2] Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).[3]

History

The company's cereals are sold under the Nestlé brand, although many originated from General Mills and some, such as Shredded Wheat and Shreddies, were once made by Nabisco. Some of CPW's products are sold under the Uncle Tobys brand in Australia and New Zealand. In 2022, the company started selling cereals under the General Mills brand but some cereal brands like Trix still continue to have the Nestlé brand.[4]

Products

Breakfast cereals produced by Cereal Partners include:

References

  1. ↑ Hughlett, Mike (2015-05-24). "General Mills, with Nestle, is trying to make cereal more popular overseas". www.startribune.com. Retrieved 2025-06-27.
  2. ↑ "General Mills grooms Jeff Harmening as next CEO | Borderless". 2019-07-13. Archived from the original on 2019-07-13. Retrieved 2022-08-03.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  3. ↑ "Breakfast Cereals". Nestlé. Retrieved 2022-02-15.
  4. ↑ Tribune, Mike Hughlett Star (24 May 2015). "General Mills, with Nestle, is trying to make cereal more popular overseas". Star Tribune. Retrieved 2023-02-16.
This page is issued from Wikipedia. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.