Casino.com

Casino.com
Type of site
Online casino (2003–2023); gambling affiliate site (2023–present)
Available inMultiple
OwnerMansion Group (2003–2023)
URLwww.casino.com
CommercialYes
Launched2003 (2003) (under Mansion Group)
Current statusActive

Casino.com is a gambling website. From 2003 to 2023 the domain hosted a real-money online casino operated by the Gibraltar-based Mansion Group.[1] Since 2023 it has operated as an affiliate website that reviews and compares third-party online casinos. The domain was sold for US$5.5 million[2][3] in 2003 and is often listed among the most expensive domain-name sales.[4][5][6]

History

The domain first went online at least in 2000 per the book review by Scott Western ''Gambling on the Internet''[7]. It was a casino news portal owned by Boss Media, a Swedish gambling-software company.[8][9]

In 2003 the domain was sold to Mansion Group, a gambling operator founded and licensed in Gibraltar that year, for US$5.5 million.[4][8] The sale was listed among the largest publicly reported domain-name transactions and among the highest recorded in the gambling sector.[10][11] Mansion operated Casino.com as a real-money online casino serving mainly players in the United Kingdom and continental Europe,[12] alongside its sister brand MansionCasino.com. The casino used software from providers including Microgaming and Playtech and was licensed in Gibraltar. It received a casino licence from the Great Britain Gambling Commission in November 2017.[13]

In August 2011, Mansion Group signed a two-year commercial partnership with Premier League club Manchester City FC, becoming the club's Official International Betting Partner.[14]

In November 2013 the Dutch gambling regulator, the Kansspelautoriteit, issued a €150,000 penalty jointly on Onisac Limited, the operator of Casino.com, and its parent company Mansion Online Casino Limited, for not correct licensing and operating in the Netherlands between September 2012 and April 2013.[15]

In 2018, Mansion received the "Most Responsible Online Gambling Operator, Global" award from Capital Finance International and the "Online Casino Operator of the Year" award at the International Gaming Awards.[16]

In January 2020, Casino.com launched its dedicated live casino studio in collaboration with the gaming technology provider Playtech.[17][18] In September 2022, the website entered into a strategic partnership with the high-end London casino Les Ambassadeurs Club, to launch of a co-branded online live casino offering "Les A Privé".[19]

In January 2023, Mansion closed its UK-facing casino brands. The affected sites stopped accepting deposits and ended gameplay on 12 January 2023.[20][21] In October 2023 Mansion informed affiliates and media partners that it was closing all business-to-consumer operations of Casino.com and MansionCasino.com, ending real-money gaming on 26 October 2023.[22]

Mansion described the change as a transition from casino operator to affiliate review platform, while trade press reported it as the closure of the company's consumer casino business.[13][22][23]

Since 2023, Casino.com operated as an online-casino comparison and review website. It does not offer real-money gambling directly, instead publishing reviews of third-party casinos and referring visitors to licensed operators in return for commission through affiliate links. The company works with more than 200 casino partners across more than 30 countries.[24]

See also

References

  1. ↑ "Casino.com Sale Reflects Boss Media's B2B Focus". www.igamingnews.com. Retrieved 2026-08-24.
  2. ↑ "Domain Name Journal - Weekly Domain Sales Report Archived 11-04-03". www.dnjournal.com. Retrieved 2026-08-24.
  3. ↑ Karlberg, Lars Anders (2003-10-27). "Boss Media säljer casino.com för 42 miljoner". nyteknik (in Swedish). Retrieved 2026-08-24.
  4. 1 2 "Microgaming furthers its online casino network through a deal with Mansion". The Costa Rica News. Retrieved 2026-07-07.
  5. ↑ "List of most expensive domain names". Wikipedia. Retrieved 2026-07-07.
  6. ↑ "Online.Casino domain sells for record-breaking $510,000". Domain Name Wire. 2018. Retrieved 2026-07-07.
  7. ↑ Western, Scott (2000). Gambling on the Internet. Internet Archive. Harrogate : Net. Works. ISBN 978-1-873668-79-5.
  8. 1 2 "From Online Casino to Casino Authority: The Casino.com Story". Casino.com. Retrieved 2026-07-07.
  9. ↑ "Fick 42 miljoner för webbadress". Aftonbladet (in Swedish). 2003-10-27. Retrieved 2026-08-24.
  10. ↑ Dingeldey, RA Daniel (2004-10-28). "Newsletter-Ausgabe #232: Oktober 2004". domain-recht.de (in German). Retrieved 2026-08-24.
  11. ↑ "Ranked: Top 25 Most Expensive Domain Sales in History". Value the Markets. 2026. Retrieved 2026-07-07.
  12. ↑ "Mansion closes all casino brands to exit UK entirely". 2023-01-13. Retrieved 2026-07-07.
  13. 1 2 "Mansion Group closes UK casino brands". iGaming Business. 2023-01-12. Retrieved 2026-07-07.
  14. ↑ "Manchester City FC agrees betting partnership deal with Mansion Group". The Drum. 2011-08-11. Retrieved 2026-07-15.
  15. ↑ "Sanctiebesluit Onisac Limited en Mansion Online Casino Limited" [Sanction decision, Onisac Limited and Mansion Online Casino Limited] (PDF) (in Dutch). Kansspelautoriteit. 2013-11-04. Case OA/2012/004, ref. 7845/00.021.663. Retrieved 2026-08-24.
  16. ↑ "MansionBet is Latest Bookmaker to Contribute to British Greyhound Racing Fund". Greyhound Board of Great Britain. 2020-09-17. Retrieved 2026-07-07.
  17. ↑ "Mansion Group's Casino.com brand launches exclusive live casino studio". EGR Intel. 2020-01-16. Retrieved 2026-07-15.
  18. ↑ Dawson, Kio (2020-01-21). "Playtech launches dedicated live casino studio for Mansion's Casino.com". Gaming Intelligence. Retrieved 2026-07-15.
  19. ↑ "Mansion Group signs partnership with Les Ambassadeurs Club". Gambling Insider. 2022-09-07. Retrieved 2026-07-15.
  20. ↑ "Mansion Group folds UK online casino brands". CDC Gaming. 2023-01-12. Retrieved 2026-07-07.
  21. ↑ Wojciow, Matthew (2023-01-13). "Mansion Group shutters UK casino brands - EGR Intel". Retrieved 2026-07-07.
  22. 1 2 "Mansion Group shuts down all B2C brands". CDC Gaming. 2023-10-16. Retrieved 2026-07-07.
  23. ↑ "Mansion Casino Review: Uncovering its Affiliate Program". magicclick.partners. Retrieved 2026-07-07.
  24. ↑ "Casino.com (2026) - Player Ratings & Our Verdict". AskGamblers. Retrieved 2026-07-15.
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