Casely (company)
| Founded | 2017 |
|---|---|
| Headquarters | New York City, New York, United States |
Casely is an American consumer electronics and lifestyle accessories company headquartered in Brooklyn, New York. Founded in 2017.[1] Casely's power banks have been involved in a number of explosion incidents including one fatality.[2]
History
Casely was co-founded in 2017 by Mark Stallings and Emily Stallings. Mark, who had sold his first e-commerce business, a tech accessories venture on eBay and Amazon, proposed launching a fashionable phone case subscription service.[3] Emily joined him after a career in healthcare marketing.[4]
In 2020, Casely partnered with the Grateful Dead on a limited-edition line of licensed iPhone cases. Some of the proceeds was donated to Feeding America and HeadCount. The effort was part of Casely's one of the charitable initiative, which allocates 5% of monthly net proceeds to various charitable organizations.[5]
In 2021 and 2024, Casely partnered with the Van Gogh Museum to release collections featuring artwork by Vincent van Gogh and Pierre Bonnard.[6]
Recognition
In 2021, Casely was named in Forbes’ "30 Under 30" list in the Retail & E-Commerce category. The recognition was company's development of product subscription models, collaborations with artists, and notable growth in the market.[7]
Power bank explosion incidents
In April 2025, Casely recalled over 400,000 Power Pod wireless chargers after reports of overheating and fire hazards linked to their lithium-ion batteries.[8][9][10] About a year later, the recall was reissued for 429,000 power banks following the death of a woman who died of complications from injuries she sustained when a Casely powerbank exploded in her lap. In February 2026, Casely's power bank was involved in another incident where it exploded onboard a plane while being used.[11][12][13] Since the original recall in April 2025, there has been 28 additional reports to the United States Consumer Product Safety Commission regarding their power banks.[14]
References
- ↑ "The Best iPhone Case for iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max". The New York Times. 2024-10-28. ISSN 0362-4331. Retrieved 2025-05-30.
- ↑ Cross, Greta. "Woman's death, fire on plane prompt updated recall of Casely charger". USA TODAY. Retrieved 2026-07-30.
- ↑ "Casely". Forbes. Retrieved 2025-05-30.
- ↑ Dawkins, Jennifer Ortakales. "The millennial cofounders of a phone-case startup reveal how they contact and work with 'micro-influencers' on Instagram to hype their products and boost annual sales to $10 million". Business Insider. Retrieved 2025-05-30.
- ↑ Aniftos, Rania (2021-04-30). "These Limited Edition Grateful Dead Phone Cases Just Dropped". Billboard. Retrieved 2025-05-31.
- ↑ Symons, Gary (2024-09-04). "Casely Launches Second Art-Inspired Collection with Van Gogh Museum". The Licensing Letter. Retrieved 2025-05-31.
- ↑ "Forbes 30 Under 30 2021: Retail & Ecommerce". Forbes. Retrieved 2025-05-31.
- ↑ "Casely Recalls Wireless Portable Power Banks Due to Fire and Burn Hazards". USA TODAY. Retrieved 2025-05-31.
- ↑ Ortiz, Aimee (2025-04-19). "More Than 400,000 Wireless Phone Chargers Recalled Over Fire Hazard". The New York Times. ISSN 0362-4331. Retrieved 2025-05-31.
- ↑ "429,000 portable chargers are under recall after some consumers report fires, minor burn injuries". AP News. 2025-04-17. Retrieved 2025-05-31.
- ↑ Mendes, Marcus (2026-04-16). "Power bank maker reissues recall following mid-flight explosion and fatal incident - 9to5Mac". 9to5Mac. Archived from the original on 2026-04-17. Retrieved 2026-07-30.
- ↑ "Woman, 75, Dies After Power Bank Exploded on Lap as She Charged Her Cellphone, Prompting Reissued Recall". People.com. Archived from the original on 2026-05-20. Retrieved 2026-07-30.
- ↑ Peckham, James (2026-04-17). "Stop Using This Casely Power Bank: Recall Reissued After Related Death". PCMAG. Retrieved 2026-07-30.
- ↑ Gallaga, Omar (2026-04-17). "Casely Is Recalling Wireless Power Pods Over Fire and Burn Risks, Again - CNET". Retrieved 2026-07-30.