Camilla Gervide

Camilla Gervide (born Carlqvist,[1] 17 November 1980) is a Swedish blogger and citizen journalist,[2] who runs a celebrity gossip blog named Bloggbevakning.

Education and career

Gervide grew up in Emmaboda, Småland,[3] but later moved to Nybro. After graduating from Åkrahällskolan in Nybro in 1999 she moved to the US to work as a nanny.[4]

In 2003 she began her studies in singing and piano at Musicians Institute in Hollywood[5] from where she received a double examina.[6] She aimed for a career as a musician[7][8] auditioning for Suge Knight at Death Row Records.[9] In 2006 she wrote the theme song to the documentary Tille's resa.[10][11]

Gervide's career as a blogger started in 1999, blogging about her whereabouts in the US. Later on the topic changed and from 2010 she wrote about music in a blog named camillagervide.com.[12] In 2012 she started an additional blog about LCHF dieting where the readers were to follow her journey healing from having, according to herself, "broken her back twice".[13]

Among her jobs over time she has been working as a music columnist at Nyheter24[14] as well as, as mentioned in interviews, working at MTV.[15] She was also frequently interviewed as an expert on the topic of music in various media outlets.[16][17]

Since 2016, she runs the blog Bloggbevakning, publishing daily gossip about influencers.[18] As of 2026, the blog is published through the Swedish news site Nyheter24. Her related Instagram account, also named Bloggbevakning, has 61 000 followers as of July 2026.[19]

Gervide is also a co-host if the celebrity gossip podcast Sanning & Konsekvens, hosted by Nyheter24.[20]

In november 2023 her book De kallar oss influencers (They call us influencers)[21] was published through Mondial.[22][23]

Personal life

Gervide lives in Saltsjö-Boo, Nacka Municipality.[24]

Gervide has openly spoken about her being a sober alcoholic[25] and being diagnosed with fibromyalgia.[26]

Controversy

  • Gervide has been criticized in Swedish media for editing her own Wikipedia page and, while doing so, exaggerating many of her achievements of which many can't be verified through any external sources.[27] Among other things, Gervide claimed to have worked as a studio musician to David Foster, Celine Dion, That 70's Show and American Idol.[28]
  • While Gervide presents the Bloggbevakning blog as being an investigative blog questioning the influencer industry[29] much of the received criticism points out that the vast majority of her posts still consists of gossip,[30] with Gervide focusing more on herself, her personal feuds and conflicts with influencers[31] rather than the underlying structures of the industry.
  • Gervide has repeatedly been criticized for promoting bullying,[32] both through the way she writes about influencers herself and because of how the comment section of the blog is managed. Gervide have adressed the accusations, stating she should be able to investigate the industry without being accused of bullying.[33] In 2021 Swedish influencer Bisse criticized Gervide for posting images of her newborn child while commenting on her appearance as a newly delivered mother which led to the comment section filling up with hateful comments.[34] Gervide responded on Instagram, saying she did not understand why someone who just had a child would read comments about herself and suggested Bisse suffered from self-harm behaviors. Later, both Gervide and the editor in chief at Nyheter24 apologized.[35]
  • In 2012, Gervide criticized VeckoRevyn Blog Awards after losing the prize in the category she was nominated in to a person who did not have a blog, but only used Instagram.[36]

Community engagement

Readers of Bloggbevakning have participated in extensive discussions in the blog's comment sections through a series of posts named Öppet Spår.

Recognition

In 2012, Gervide was nominated for Blogger of the Year in the category 'Årets bloggraket' at the VeckoRevyn Blog Awards.[37]

References

  1. ↑ "Svenska Camilla: Jag tänkte på Gamla stan". Aftonbladet (in Swedish). 2003-07-17. Retrieved 2026-07-30.
  2. ↑ O. Gorgén, M. Wahlgren. University of Lund. 2023. "The significance of Bloggbevakning as an investigative Instagram account" https://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=9105827&fileOId=9109699 "Bloggbevakning is run by citizen journalist Camilla Gervide"
  3. ↑ "Flytten till Nybro blev räddningen". Barometern-OT (in Swedish). 2013-12-24. Retrieved 2026-07-29.
  4. ↑ Lönnqvist, Vendela (2021-04-10). "Camilla var vän med Åsa "Kristi brud" Waldau: "Hon var bara kärlek"". nyheter24.se (in Swedish). Retrieved 2026-07-29. [She questions, however, whether fate would have looked different had she chosen to become a nanny in Knutby rather than take the path in life she ultimately did — namely, traveling to the USA to become a nanny there instead.]
  5. ↑ "Flytten till Nybro blev räddningen". Barometern-OT (in Swedish). 2013-12-24. Retrieved 2026-07-29. [After finishing upper secondary school (gymnasiet), she moved to the USA, where she studied singing and piano at the Musicians Institute in Hollywood.]
  6. ↑ "Så blev Camilla Gervide influerarnas fasa". DN.se (in Swedish). 2023-11-18. Retrieved 2026-07-29. [Där tog hon operalektioner och en dubbel akademisk examen i modern musik och piano på Musicians institute i Hollywood.]
  7. ↑ "Blogg: Camilla Gervide - Bloggar - Blog Toplist". www.blogtoplist.se. Retrieved 2026-07-29. [A blog for true music lovers! Pop, rock, dance, RnB, and even schlager. I'm a real POP junkie with a rock-solid grip on hits, gossip, and concerts. —Today's song. Check! —Concerts and record releases. Check! —Interviews. Check! You'll find it all here with me. And yes... my own music, of course. The road toward a finished record.]
  8. ↑ "Hallå där Camilla Gervide..." Sundsvalls Tidning (in Swedish). 2006-12-30. Retrieved 2026-07-29.
  9. ↑ Gervide, Camilla (2011-03-22). "Camilla Gervide: På besök hos Death Row records". nyheter24.se (in Swedish). Retrieved 2026-07-29. [On this particular day, the undersigned auditioned for the man who, according to rumor, once dangled Vanilla Ice over a balcony railing. The man who was driving the car on the night of October 23, 2007, when Tupac was murdered. The man who makes Godzilla himself look like a cuddle-starved lapdog. I'm talking about the founder of Death Row Records. The man, the myth, the legend, Mr. Suge Knight. With diamonds as big as coins in his ears, in an office full of parrots, we burst into a three-part harmony rendition of the first gospel song we could think of, in a desperate attempt to neutralize the lurking danger - and apparently we made quite an impression on the terrifying mogul of the day, because the next day came the call inviting us to further negotiations with the legendary record label.]
  10. ↑ "Tilles resa (2006)". Svensk Filmdatabas. [Music: Shirley Clamp, Camilla Gervide]
  11. ↑ Camilla Gervide (2011-12-30). Better Place (Tille's song) - Camilla Gervide [OFFICIAL VIDEO]. Retrieved 2026-07-29 – via YouTube.
  12. ↑ Lindahl, Lina (2012-01-28). "Från Nybro via Hollywood till Stockholm". SVT Nyheter (in Swedish). Retrieved 2026-07-29.
  13. ↑ Gervide, Camilla (2012-03-26). "Kvinnan bakom bloggen – vem är hon?". iamafighter (in Swedish). Archived from the original on 2026-07-29. Retrieved 2026-07-29. [The woman behind the blog – who is she? I am a fighter – a blog about diet, exercise, health and LCHF – is run by Camilla Gervide, who normally writes Sweden's biggest music blog, camillagervide.com Here you'll see another side of her. A side that's about the fight to come back after a broken back — broken not once, but twice.]
  14. ↑ Gervide, Camilla (2011-03-19). "Camilla Gervide: Vem fan tror du att du är?". nyheter24.se (in Swedish). Retrieved 2026-07-29. [Camilla Gervide is the music columnist of Nyheter24.]
  15. ↑ "Flytten till Nybro blev räddningen". Barometern-OT (in Swedish). 2013-12-24. Retrieved 2026-07-29. [After an assignment by MTV in Frankfurt her body gave up.]
  16. ↑ "Fredrik Strage och Camilla Gervide om festivalsommaren". www.tv4.se (in Swedish). 2012-06-06. Retrieved 2026-07-29.
  17. ↑ "Camilla Gervid avslöjar årets sommarplåga - Nyhetsmorgon - klipp, bloggar och extramaterial - tv4.se". www.tv4.se (in Swedish). Archived from the original on 2012-05-21. Retrieved 2026-07-29.
  18. ↑ "Bloggbevakning". Bloggbevakning (in Swedish). Retrieved 2026-07-29.
  19. ↑ "@bloggbevakning, Instagram". www.instagram.com. Retrieved 2026-07-29.
  20. ↑ "Sanning & konsekvens". Poddtoppen (in Swedish). Retrieved 2026-07-29. [Behind the podcast, which will be released every Friday, are Nyheter24's entertainment editor Gabriella Bark, Camilla Gervide who runs Bloggbevakning, and entertainment reporter (who also qualifies as an entertainment personality even though she won't admit it) Quetzala Mikko Blanco. Together they will hash out current celebrities, influencers, phenomena, trends, and plenty of gossip they've picked up over the years.]
  21. ↑ Gervide, Camilla (2023-11-21). De kallar oss influencers (in Swedish). Mondial. ISBN 9789180023887.
  22. ↑ "De kallar oss influencers". Mondial. Retrieved 2026-07-29.
  23. ↑ Sveriges Radio Morgonpasset i P3, Camilla Gervide från Bloggbevakning: ”Önskar jag inte hade haft tunnelseende”, https://www.sverigesradio.se/avsnitt/camilla-gervide-fran-bloggbevakning-onskar-jag-inte-hade-haft-tunnelseende
  24. ↑ "Camilla Birgitta Gervide, 1980-11-17". Ratsit. Retrieved 2026-07-30.
  25. ↑ Lindström, Frida (2023-11-25). "Hon får svenska influencers att darra: "En smutsig bransch"". Smålandsposten (in Swedish). Retrieved 2026-07-30. [Even though life has served her bullying, physical injuries, burnout and alcoholism, Camilla Gervide has...]
  26. ↑ Kmiecik, Julia (2024-09-20). ""Det är ett laglöst land där ute"". Reumatikerförbundet (in Swedish). Archived from the original on 2026-07-30. Retrieved 2026-07-30.
  27. ↑ Fahlman, Fredrik (2020-11-23). "Källa: Wikipedia". Magasinet Filter (in Swedish). Retrieved 2026-07-29. [My Wikipedia article was just a shell, so I filled it out — mostly with my background as a musician. It was like a CV: among other things, I wrote that I'd interviewed Jennifer Lopez and recorded songs for the musician and producer David Foster. Then I forgot about it until a thread about me started on Flashback, claiming it was all made up. For example, someone wrote that David Foster had no idea who I was. I didn't read the whole thread, but people wrote that I was lying and wanted me to prove everything the Wikipedia article said. But not once was any actual evidence published that I could respond to. It was mostly just opinions. At first I didn't care and felt the burden of proof was on them, but when my loved ones got dragged into it and exposed with photos, I felt enough was enough and deleted much of the Wikipedia page. But everything on it was true. Maybe someone doesn't like the way I phrased it, but that's a different matter. Just as it said, I did interview J-Lo ahead of her show at Globen after her record label arranged a phone interview. I also did the ghost vocals on a song that was sent to Celine Dion and David Foster. The reason he doesn't know who I am is that I recorded the lyrics before they were sent to him. We never met. The only part where I got a bit carried away was when I described the songwriting competition I won at Musicians Institute as 'the biggest one in Los Angeles.' I don't know if it actually is, but its jury consists of A&Rs from some of the very biggest record labels.]
  28. ↑ Kuhlin, Linus (2026-07-11). "Editing your own Wikipedia - why is it awkward?". Svenska Dagbladet (in Swedish). ISSN 1101-2412. Retrieved 2026-07-29. [The extensive text with detailed references to celebrities Camilla Gervide had interviewed, and all the celebrities she worked with during her career as an artist, rubbed some people the wrong way. Her Wikipedia page has been discussed both in podcasts and on internet forums like Flashback and Asterixia. 'I had just graduated from a music school in Los Angeles where we'd been drilled to highlight everything positive about ourselves and our careers, but I realized it was a bit too overblown,' says Camilla Gervide. As an example, the article claimed that she had worked with producer David Foster — who has worked with Celine Dion and Whitney Houston. It was deleted with the justification: 'Cleared a few lies that Camilla herself must have put in. David Foster claims he has no idea who she is.' In reality, she had just been one of thousands of singers who had sung on various demos for him.]
  29. ↑ Karlsten, Emanuel (2019-01-07). "The power of Camilla Gervide Bloggbevakning". Breakit (in Swedish). Retrieved 2026-07-30.
  30. ↑ "Podcast: Camilla "Bloggbevakning" Gervide - med Cissi Wallin". Spotify. Bakom ryggen. 2025-05-25. Retrieved 2026-07-30.
  31. ↑ Granstedt, Emma (2022-05-16). "Kritiken får Bianca Ingrosso att rasa – ger sig in i storbråk". www.svenskdam.se (in Swedish). Retrieved 2026-07-30.
  32. ↑ Genna, Natalie Demirian (2022-11-18). "Bloggbevakning-Camilla om: Bråken med Bianca • Pengarna • Kärleken • Allvarliga olyckan • Tidigare alkoholismen". Aftonbladet (in Swedish). Retrieved 2026-07-30. [A recurring critique agianst Camilla Gervide is that she promotes bullying in, foremost, the comment section where she whips up her followers.]
  33. ↑ Expressen Kultur (2022-03-08). "CAMILLA GERVIDE: Influencers vill ha makt och miljoner – utan ansvar". www.expressen.se (in Swedish). Retrieved 2026-07-30.
  34. ↑ Bratt Deland, Louise (2023-11-29). "Camilla Gervide: "Traditionell media kränker influencerbranschen"". SVT Nyheter (in Swedish). Retrieved 2026-07-30. [In 2021 she shared a picture of the newly delivered mother Jannike "Bisse" Nordström, as she congratulated her to the new family member. But, the focus of the comments instead turned to the looks of the mother and her eyelashes.]
  35. ↑ Malmqvist, Moa; Genna, Natalie Demirian (2021-05-14). "Efter ilskan mot Bloggbevakning – vidtar åtgärder mot hatet". Aftonbladet (in Swedish). Retrieved 2026-07-29.
  36. ↑ "Camilla Gervide om Blog Awards". nouw.com (in Swedish). Archived from the original on 2020-11-25. Retrieved 2026-07-29.
  37. ↑ "De kan bli årets bloggare". www.dagensmedia.se (in Swedish). Retrieved 2026-07-29.
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