Caitlin Covington

Caitlin Covington (born 1990 or 1991) is an American lifestyle blogger and influencer. She is best known for being the face of the internet meme "Christian Girl Autumn",[1][2] which The New York Times describes as satirizing "a certain type of, usually white, woman who is obsessed with all things fall".[3]

Career

In 2011, Covington originally started her blog Southern Curls & Pearls for personal purposes, when she was a junior studying broadcasting at the University of North Carolina at Chapel Hill. After graduation, she worked at a public relations and marketing firm in Greenville, South Carolina while continuing her personal blog and Instagram profile. A local shop owner offered to send her a dress if she would wear it for a photo on her Instagram profile.[4]

In the mid-2010s, Covington became mainly known for her lifestyle content on Instagram.[5]

By 2016, she had 370,000 followers on Instagram;[4] however changes to Instagram in 2016 led to a drop in user engagement, and she later determined that she would need to diversify her sources of income to not depend on Instagram.[5]

"Christian Girl Autumn" internet meme

In 2019, a photo of Covington and fellow influencer Emily Gemma, taken in 2016, went viral on the internet after it was reposted to Twitter by New York–based college student and online influencer Isabella Markel[a] with the description "Hot Girl Summer is coming to an end, get ready for Christian Girl Autumn".[3][9] Covington and Gemma were described by Buzzfeed News as wearing "swooping scarves, matching leather bags, brown ankle boots, and terrifyingly well-coiffed curls".[7] Inspired by internet memes based on Megan Thee Stallion's song "Hot Girl Summer", which was released earlier that year, Markel found and republished the photo without knowing the identities of the photo subjects.[7]

In response to the memes, some social media users made jokes which made judgements on the assumed "cultural ignorance" and anti-gay attitudes of the women in the photo.[7] Covington and Gemma addressed judgements of their character in an interview with Buzzfeed News, in which Covington said "I'm a nice person and I love everyone and I'm accepting of everyone".[3]

Covington has continued to publish similar themed social media posts in the autumn.[3][10] In 2020, she donated $500 to a GoFundMe fundraising campaign started by Markel for her medical costs.[3]

Personal life

Covington was born in 1990 or 1991.[11] She is a Methodist Christian.[3]

Notes

  1. ↑ Markel published the "Christian Girl Autumn" meme using a social media account with the name Blizzy McGuire.[8]

References

  1. ↑ "'Christian Girl Autumn' influencer tearfully announces hiatus this year". The Independent. August 20, 2025. Retrieved July 10, 2026.
  2. ↑ "Explainer | Meet Caitlin Covington, the woman synonymous with 'Christian girl autumn'". South China Morning Post. October 14, 2025. Retrieved July 10, 2026.
  3. 1 2 3 4 5 6 Kircher, Madison Malone (October 18, 2022). "'Christian Girl Autumn' Goes Back to Basic". The New York Times. Bennington, Vt. Retrieved November 15, 2025.
  4. 1 2 Bolling, Cristina (March 21, 2016). "How one woman's fashion tips got her an Instagram following of 370,000". The News & Observer. Retrieved December 28, 2024.
  5. 1 2 McNeal, Stephanie (June 8, 2023). "The End of Influencers on Instagram". Wired. Retrieved November 16, 2025.
  6. ↑ gio [@lasagnabby] (August 9, 2019). "Hot Girl Summer is coming to an end, get ready for Christian Girl Autumn 🍂😍" (Tweet). Archived from the original on August 15, 2019. Retrieved November 19, 2025 – via Twitter.
  7. 1 2 3 4 Mack, David (August 13, 2019). "The Women In The "Christian Girl Autumn" Meme Want You To Know Something". BuzzFeed News. Retrieved November 15, 2025.
  8. ↑ Murray, Conor (October 12, 2023). "It's 'Christian Girl Autumn' Again—How Caitlin Covington Became A Yearly Viral Sensation And Scored Big Brand Partnerships". Forbes. Retrieved December 13, 2025.
  9. ↑ Rosenblatt, Kalhan (August 14, 2019). "Christian Girl Autumn meme featuring popular influencers takes off on Twitter". NBC News. Retrieved November 15, 2025.
  10. ↑ Kircher, Madison Malone (September 29, 2023). "Leaf-Peeping Town to Influencers: Get Lost". The New York Times. Retrieved November 17, 2025.
  11. ↑ Bolling, Cristina (March 22, 2016). "How a 25-year-old grew an Instagram following of 370,000". The Charlotte Observer. Retrieved November 22, 2025.
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