Twirl (chocolate bar)

Twirl
Product typeConfectionery
OwnerCadbury
CountryIreland
Introduced1985
Related brandsList of Cadbury products

Twirl is a chocolate bar manufactured by the British chocolate company Cadbury. Twirl consists of two Flake-style fingers covered in milk chocolate. Twirl was invented in Dublin by Cadbury Ireland, and launched there in 1985 as a single-finger bar. It was named through a competition in the "Beano" comic, the winning name coming from a child in the West Riding of Yorkshire. Then released in Britain two years later as a twin-finger bar.[1] It has been marketed internationally since the 1990s and is now one of the best-selling chocolate Cadbury products.[2]

Variations

Cadbury have produced many variants of the standard Twirl. A snack sized version called Twirl Bites, which come in a bag containing several smaller Twirl-like chocolates, is available.[3] As of 2023 there is also a multipack version containing 5 single Twirl bars. This 5-pack weighs 107.5 grams, each bar weighing exactly 21.5 grams. This is a reduction in weight relative to the previously available 34 gram, 4-bar multipacks of 21%.

Other flavours include orange that launched as a limited edition in 2019 in Britain. Many stores struggled to keep stock of the bar, repeatedly selling out due to the high demand.[4] In August 2020, Cadbury announced the return of the Orange Twirl[5][6] and it has since become a permanent product.

In June 2022, Cadbury launched a new flavour, Twirl Caramel,[7] and in May 2023, Cadbury launched the Twirl Mint.[8] A discontinued Iced Latte Twirl was available in Australia.[9]In 2025 a limited edition White dipped version was launched in the UK[10]. A Twirl Caramilk variation is available in Australia as of August 2026. [11] In Australia, the chocolate bar Time Out was rebranded to Twirl Breakaway and later Twirl Crispy[12]. A cookie dough version was briefly available but is now discontinued.[13] A bigger version of Twirl, known as Big Twirl, weighs 43g compared to the standard 39g.[14]

References

  1. ↑ "Cadbury History Timeline: 1987". Cadbury. Archived from the original on 2 October 2022. Retrieved 2 October 2022.
  2. ↑ "Cadbury: Twirl". Archived from the original on 2011-09-07. Retrieved 2011-08-24.
  3. ↑ "Cadbury Twirl Bites Large Share Bag 270g". Cadbury.com.au. Retrieved 2026-08-23.
  4. ↑ "Retailers struggle to meet demand for limited edition Twirl Orange". Archived from the original on 2020-09-28. Retrieved 2020-08-21.
  5. ↑ "5,000 people queue for returning chocolate orange Twirl pre-sale". Archived from the original on 2020-08-19. Retrieved 2020-08-21.
  6. ↑ "Cadbury brings back Orange Twirl bars". Archived from the original on 2020-08-19. Retrieved 2020-08-21.
  7. ↑ "Mondelez reveals Cadbury Twirl Caramel". Convenience Store. Retrieved 2026-08-23.
  8. ↑ "Cadbury Launches Twirl Mint bars". May 2023. Archived from the original on 2023-05-17. Retrieved 2023-05-17.
  9. ↑ "Cadbury Twirl Iced Latte Bar 39g". Cadbury.com.au. Retrieved 2026-06-16.
  10. ↑ Thomson, Johanna (2025-05-16). "Cadbury launches new limited-edition Twirl White Dipped". Talking Retail. Retrieved 2026-08-23.
  11. ↑ "Cadbury Twirl Caramilk 39g". Cadbury.com.au. Retrieved 2026-08-23.
  12. ↑ "Cadbury Twirl Crispy 40g". Cadbury.com.au. Retrieved 2026-08-23.
  13. ↑ "Cadbury Twirl Breakaway Cookie Dough Share Pack 58g". Cadbury.com.au. Retrieved 2026-08-23.
  14. ↑ "Cadbury Big Twirl 43g". Cadbury.com.au. Retrieved 2026-08-23.
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