COS (fashion brand)
 | |
| Founded | March 2007 |
|---|---|
| Founder | Karl-Johan Persson |
| Headquarters | , |
| Owner | H&M |
| Website | www |
COS (Collection Of Style) is a Swedish fashion brand in the H&M Group.[1] The brand retails contemporary minimalist clothing for women and men at mid-range prices,[2] advertising a design ethos of pieces made to last beyond the season with a focus on craftsmanship, using sustainably-sourced materials.[3] The brand's marketing strategy has long sought to associate it with art and design.[4][5][6]
History
COS first opened on London's Regent Street in March 2007 with a catwalk show at the Royal Academy.[7] COS launched its online store in 2011. The first store in North America opened in 2014.[8][9] As of December 2022, COS had 259 stores in 47 countries, and was selling online in over 38 countries.[10]
References
- ↑ "COS".
- ↑ Budds, Diana (22 April 2016). "The Secret To COS's Inspired Minimalism". Fast Company.
- ↑ About Us
- ↑ Marriott, Hannah (15 July 2014). "The cult of Cos: Are you a disciple?". The Guardian.
- ↑ Harper, Leah (20 February 2019). "Cos creative director Karin Gustafsson: 'There's nothing unique about taking inspiration from art'". The Guardian.
- ↑ Howarth, Dan (5 November 2014). ""Design and architecture has been a key influence" for COS". Dezeen. Retrieved 12 December 2016.
- ↑ Walker, Harriet (11 June 2012). "Cos: Thoroughly modern minimalism". The Independent. Retrieved 12 December 2016.
- ↑ Schneier, Matthew (30 December 2014). "At COS, No Need for a Passport". The New York Times.
- ↑ Bobb, Brooke (3 December 2014). "COS, Purveyor of Affordable Minimalism, Takes Manhattan". The New York Times.
- ↑ H&M Group 2022 Annual and Sustainability Report (Report).