Bull's-Eye Barbecue Sauce

Bull's-Eye
Burger King Bull's-Eye BBQ Burger
Product typeBarbecue sauce
OwnerKraft Heinz
Produced byKraft Foods
CountryU.S.
Canada
Germany
Introduced1985 (1985)
Websitebullseyebbq.com

Bull's-Eye Barbecue Sauce[1] is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada.[2]

History

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can't be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[3] In 2012, the Original Kraft Foods Company Split into 2 Companies, Kraft Foods Group Retained the Bull's Eye Brand but Mondelez International retained the Rights to sell the Bull's-Eye Brand in Germany. It wasnt until 2017 where Mondelez's License to sell the Bull's-eye Brand in germany Expired, and the rights to sell it went back to Kraft Heinz(The current owner of the Bull's-Eye BBQ brand in North America as a result of Kraft Foods Group Merging with Heinz), and now the Bull's-eye BBQ brand in Germany is now owned by the Same owner that owns the Original Bull's-Eye BBQ brand.

Burger King

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[4] and Rodeo Cheeseburger.[5] It was replaced in 2007 with Sweet Baby Ray's brand sauce.

References

  1. ↑ "BULL'S-EYE - Trademark Details". Justia Trademarks. Retrieved February 27, 2026.
  2. ↑ "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. Archived from the original on 2006-03-22. Retrieved 2007-08-28.
  3. ↑ "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. Retrieved 2009-07-25.
  4. ↑ "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Archived from the original on December 11, 2007. Retrieved 2007-08-28.
  5. ↑ "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28.
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