Bruce Buchanan (executive)
Bruce Buchanan | |
|---|---|
| Born | Sydney, Australia |
| Education | Australian Graduate School of Management UCLA Anderson School of Management |
| Occupation | Business executive |
| Employer(s) | Rokt Jetstar Airways (former) Qantas (former) |
| Known for | Rokt |
Bruce Buchanan is an Australian business executive. He previously served as Group Chief Executive Officer of Jetstar Airways, a low-cost airline subsidiary of Qantas, from 2008 to 2012.[1][2] Buchanan is currently the chief executive officer and co-founder of Rokt, a publicly held technology company headquartered in New York City.
Early life and education
Buchanan was born in Sydney, New South Wales, Australia. He graduated from the University of New South Wales with a Bachelor of Engineering degree in civil engineering.[3] He later obtained a Master of Business Administration from the Australian Graduate School of Management and the UCLA Anderson School of Management.
Career
While at university, Buchanan ran an IT business for five years.[3] Upon completing his MBA, he worked at the Boston Consulting Group.[4] Afterwards, Buchanan joined Jetstar and helped develop the airline's long-haul, low-fare international model.[1]
On 1 October 2008, Buchanan was appointed chief executive officer of the Jetstar Group, succeeding Alan Joyce, who had been named CEO of the Qantas Group. In May 2012, as part of a broader Qantas Group restructure, Buchanan's departure was announced; he remained with the airline for several months to assist with the transition.[1][2][5] While Buchanan was the chief executive, Jetstar expanded its low-cost operations across the Asia-Pacific region.[6][3]
Later in 2012, Buchanan co-founded Rokt in Sydney, Australia.[7][8] Buchanan has served as its chief executive officer since its founding.[9][10][11] In 2025, Buchanan hired 160 entry-level employees for Rokt while other companies similar were laying off employees and hiring few entry-level workers.[12][13]
See also
References
- 1 2 3 Sandilands, Ben. "Buchanan's the next big Jetstar". Australian Financial Review, 27 September 2008.
- 1 2 Bartholomeusz, Stephen. "CEO survived challenging takeoff". Sydney Morning Herald, 30 September 2008.
- 1 2 3 Meet Jetstar boss Bruce Buchanan. New Zealand Herald, 22 February 2009.
- ↑ Redrup, Yolanda (2025-10-26). "Rokt boss Bruce Buchanan's two lessons for success". Australian Financial Review. Retrieved 2026-06-08.
- ↑ Hatch, Patrick. "Qantas unveils big management reshuffle". Sydney Morning Herald, 12 December 2014.
- ↑ Sandilands, Ben. "Jetstar Asia's new head will have feet on the ground". Australian Financial Review, 16 December 2011.
- ↑ Lombardo, Cara. "Rokt Raises $325 Million as It Preps for Planned IPO". Wall Street Journal, 16 December 2021.
- ↑ E-commerce firm Rokt valued at $3.5 bln after secondary offering. Reuters, 16 January 2025.
- ↑ Smith, Paul. "Rokt boss Bruce Buchanan's two lessons for success". Australian Financial Review, 27 October 2025.
- ↑ Patel, Sahil. "E-Commerce Marketing Tech Firm Rokt Raises $80 Million". Wall Street Journal, 22 October 2020.
- ↑ How to be successful in business: Rokt boss Bruce Buchanan, Boost founder Janine Allis and Trinny Woodall share tips for entrepreneurs. Australian Financial Review, 26 December 2025.
- ↑ Ellis, Lindsay (2026-05-19). "These Companies Say AI Is Reviving Entry-Level Jobs, Not Killing Them". The Wall Street Journal. Retrieved 2026-05-27.
- ↑ "Who's Afraid of A.I.?". The New York Times. 2026-05-20. Retrieved 2026-05-27.