Blogueirinha

Blogueirinha
Blogueirinha in October 2022
First appearance
July 31, 2016
Created byBruno Matos
Portrayed byBruno Matos
In-universe information
Full nameXanaína Horta
AliasBlogueirinha de Merda
GenderCisgender
Occupation
FamilyDia Estúdio
ChildrenXayennne "Xay"
ReligionCandomblé, vegan
HomeDublin, Ireland
Los Angeles, USA
São Paulo, Brazil
NationalityAmerican (naturalized Brazilian)

Xanaína Horta, better known as Blogueirinha (Los Angeles, July 31, 2000), is a fictional character portrayed as an influencer, television presenter, YouTuber, model, actress, medical technician trained at the University of São Paulo in Los Angeles, drag queen, singer, and songwriter. She is an American naturalized Brazilian. The character was created by Rio de Janeiro-based YouTuber Bruno Matos[1] using satire. The character uses humor to parody the behavior of TV personalities and internet personalities,[1] especially fashion bloggers.

Currently, Blogueirinha hosts her own talk show, titled De Frente com Blogueirinha, produced by DiaTV. She originally went by the name "Blogueirinha de Merda" ("Shitty Little Blogger"), but later removed the "de Merda" to attract sponsorships and brand deals. Some of her signature catchphrases include: "tutupom", "best in the world", "not sure if it's focusing", "my God, that's perfection", "unfortunately, it's not available in Brazil", and "for example: no example". Blogueirinha claims to live among celebrities in Los Angeles, United States, surrounded by luxury.

Career

In Brazil, she debuted her own interview and entertainment show, Difícil de Focar, in November 2018 on Multishow's comedy channel on YouTube. Before that, she appeared behind the scenes of Música Boa Ao Vivo, a music program hosted by singer Iza on Multishow.

In 2018, Blogueirinha served as a judge on the first season of Corrida das Blogueiras, a reality show created by the YouTube channel Diva Depressão and produced by DiaTV. In the second and third seasons, she returned as a coach, offering commentary and advice to contestants during the challenges.[2]

Filmography

YearTitleRoleNotesRef.
2018Música Boa Ao VivoReporter
2018–2019O Tumblr Tem Suas RegrasBlogueira dos Campos / Brunessa[3]
2018, 2024–presentCorrida das BlogueirasJudgeSeasons 1 and 6[4][5]
2019–2021; 2023GuestSeasons 2, 3 and 5
2018–2021Vai VeganaHerselfDocumentary[6]
2018–2021Difícil de FocarHost[7]
2020; 2023Bafo a Bafo[8]
2020Blognews[9]
2021A Vida Depois do Tombo da JullyHerselfDocumentary[10]
2021#BeatsMandaJobsJudge[11]
2021–presentDe Frente com BlogueirinhaHost[12]
2023–presentSó Tem no Brasil[13]
2024FantásticoReporterSegment: "Paredão da Blogueirinha"
2024Blogueirinha, a FeiaBlogueirinha[14]
2025Vale TudoHerselfEpisode: "18 April"[15]
2025Show do MilhãoGuestEpisode: "17 August"

Discography

Studio albums
YearTitleNotesRef.
2022Quem Me Conhece Sabe
  • Released: January 13, 2022
  • Formats: Digital download, streaming
  • Label: Blogueirinha
[16]
Soundtrack
2024Blogueirinha, a Feia
  • Released: September 25, 2024
  • Formats: CD, Digital download, streaming
  • Label: Blogueirinha
Singles
TitleYearAlbumMusic videoNotesRef.
"Atentada"2017Not included in any albumYes——
"Zug Zug"2019Quem Me Conhece SabeYes—[17]
"João (MADAME B)"2020Not included in any albumYesCover version of "Living for Love" by Madonna[18]
"Desculpas Veganas"Quem Me Conhece SabeYes—[19]
"Tah Phod@"2021Not included in any albumYes—[20]
"Tah Phod@ (Trap Version)"Not included in any albumYes—[21]
"Momentos"Not included in any albumNo—[22]
"Eu Sabia"2022Quem Me Conhece SabeYes—[23]
"Cavalona"Quem Me Conhece SabeYes—[24]
"Eu Sei Que Você Quer"Quem Me Conhece SabeYes—[25]
"Homem Feio Também Trai"Quem Me Conhece SabeYes—[26]
"Soy Solita"2024Not included in any albumNo—[27]
Música Multishow
TitleYearArtist(s)Music videoNotesRef.
"Toca se Toca (feat. Mc MSW)"2019T3ddy, Lucas Rangel, BlogueirinhaYesParody of "Bola Rebola" by Anitta, recorded at Lollapalooza Brazil 2019[28]
"Foca (feat. T3ddy)"BlogueirinhaYesParody of "Work" by Rihanna, recorded at Rock in Rio 2019[29]

References

  1. 1 2 "Entrevista: conheça a Blogueirinha que vem conquistando a internet". Leia Já. IG. 26 January 2018. Archived from the original on 30 May 2020. Retrieved 30 May 2020.
  2. ↑ "Blogueirinha: como Bruno Matos criou a personagem ácida que faz sucesso na internet?". Gshow (in Portuguese). 7 September 2023. Retrieved 27 November 2023.
  3. ↑ CAPÍTULO 1: O TUMBLR TEM SUAS REGRAS – BLOGUEIRINHA DE MERDA (in Portuguese). O Dia Estúdio, YouTube. Retrieved 1 August 2020.
  4. ↑ Corrida das Blogueiras: Desafio Garota Tumblr Realness – Episódio 01 (in Portuguese). Canal Diva Depressão, YouTube. Retrieved 13 August 2020.
  5. ↑ "Edu e Fih, do Diva Depressão, prometem Corrida das Blogueiras eletrizante: 'Uma das mais pedidas'". Terra. Retrieved 13 November 2024.
  6. ↑ Série Vai Vegana (in Portuguese). Blogueirinha (YouTube). Retrieved 26 October 2021.
  7. ↑ Difícil de Focar – com Blogueirinha (in Portuguese). Humor Multishow, YouTube. Retrieved 13 August 2020.
  8. ↑ BAFO A BAFO – sua nova revista eletrônica com Diva Depressão e Blogueirinha (in Portuguese). O Dia Estúdio, YouTube. Retrieved 26 July 2020.
  9. ↑ BLOGNEWS #1 (in Portuguese). O Dia Estúdio, YouTube. Retrieved 26 July 2020.
  10. ↑ A Vida Depois do Tombo da Jully (in Portuguese). Blogueirinha, Dia Estúdio (YouTube). Retrieved 2 June 2021.
  11. ↑ "BeatsOficial". Instagram. Retrieved 8 June 2021.
  12. ↑ DE FRENTE COM BLOGUEIRINHA 01: KAROL CONKA (in Portuguese). O Dia Estúdio, YouTube. Retrieved 22 October 2021.
  13. ↑ "Só Tem no Brasil". Dia Estúdio. Retrieved 14 May 2023.
  14. ↑ "Dia Estúdios". X. Retrieved 21 May 2024.
  15. ↑ "'Vale Tudo': Blogueirinha fará participação em remake da Globo". Folha de S. Paulo. 3 March 2025. Retrieved 3 March 2025.
  16. ↑ "Blogueirinha lança álbum com referências à grandes nomes femininos da música". Observatório da Música. 12 January 2022. Retrieved 12 January 2022.
  17. ↑ ZUG ZUG (Official Music Video) – Blogueirinha (in Portuguese). O Dia Estúdio, YouTube. Retrieved 3 April 2020.
  18. ↑ João (MADAME B) – Madonna cover (in Portuguese). O Dia Estúdio, YouTube. Retrieved 3 April 2020.
  19. ↑ DESCULPAS VEGANAS – Music Video (in Portuguese). O Dia Estúdio, YouTube. Retrieved 3 April 2020.
  20. ↑ Tah Phod@ (Official Music Video) (in Portuguese). Blogueirinha, O Dia Estúdio. Retrieved 10 February 2021.
  21. ↑ Tah Phod@ (Trap Version) (in Portuguese). Blogueirinha, O Dia Estúdio. Retrieved 10 February 2021.
  22. ↑ "Momentos". Spotify. Retrieved 10 September 2022.
  23. ↑ "EU SABIA (Official Music Video)". YouTube. 31 December 2021. Retrieved 7 January 2022.
  24. ↑ CAVALONA (Official Music Video) (in Portuguese). O Dia Estúdio, YouTube.
  25. ↑ Eu Sei Que Você Quer (Official Music Video) (in Portuguese). O Dia Estúdio, YouTube.
  26. ↑ Homem Feio Também Trai (in Portuguese). O Dia Estúdio, YouTube.
  27. ↑ "Soy Solita". Spotify. Retrieved 10 September 2024.
  28. ↑ Toca se Toca ft. MC MSW – LollaBR 2019 (in Portuguese). Música Multishow, YouTube. Retrieved 6 July 2020.
  29. ↑ Blogueirinha ft. T3ddy – Foca (in Portuguese). Multishow, YouTube. Retrieved 31 May 2020.
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