Black Tomato

Black Tomato Limited
Black Tomato
FormerlyThe Extra Mile Limited
TypePrivately held company
IndustryTour operator activities
FoundedApril 11, 2005 (2005-04-11) in London, United Kingdom
Founder
  • Tom Marchant
  • James Merrett
  • Matt Smith
HeadquartersLondon,
United Kingdom
Number of locations
2
Area served
Worldwide
Websiteblacktomato.com

Black Tomato is a London-based travel company founded in 2005 by Tom Marchant, James Merrett and Matt Smith. The company focuses on designing customized travel itineraries for individual clients, primarily in the high-end travel segment.

History

Tom Marchant, James Merrett and Matt Smith launched Black Tomato in 2005. According to company statements, the name “Black Tomato” was inspired by a menu item encountered during travels in Eastern Europe.[1]

In 2009, the company opened an office in Shoreditch, London.[2][3] It later expanded internationally, opening an office in New York City in 2013.[4]

Partnerships

Black Tomato has collaborated with various organisations to develop themed travel itineraries. These have included partnerships with Eon Productions, associated with the James Bond franchise,[5][6] and Agatha Christie Limited, related to itineraries inspired by the works of Agatha Christie.[7]

Awards

Black Tomato has been included in rankings and listings by travel and lifestyle publications. These include mentions in Conde Nast Traveler[8] and Travel + Leisure reader surveys and specialist lists.[9][10]

Additional recognition has been reported by publications such as Robb Report, Men's Health, and Modern Luxury.[11][12][13][14]

References

  1. ↑ "About Us | The Luxury Travel Experts". Black Tomato. Retrieved 2024-03-28.
  2. ↑ Robbins, Tom (2008-02-10). "The high-street travel agent reinvented". The Observer. ISSN 0029-7712. Retrieved 2024-03-28.
  3. ↑ "Reinventing travel with Black Tomato". Wanted Online. Retrieved 2024-03-28.
  4. ↑ "A Life Less Ordinary: Tom Marchant". Investec. Retrieved 2024-03-28.
  5. ↑ "Black Tomato's Bond Travel Experience Revealed". James Bond 007. 2023-03-30. Retrieved 2024-03-28.
  6. ↑ Kwai, Isabella (2023-03-29). "For $18,500 (and Up), You, Too, Can Travel Like James Bond". The New York Times. Retrieved 2024-03-28.
  7. ↑ "Agatha Christie X Black Tomato". www.agathachristie.com. 2022-02-07. Retrieved 2024-03-28.
  8. ↑ "The best tour operators in the world: 2024 Readers' Choice Awards". CN Traveller. 2024-10-01. Retrieved 2025-06-09.
  9. ↑ "The best tour operators in the world: 2024 Readers' Choice Awards". CN Traveller. 2024-10-01. Retrieved 2025-06-09.
  10. ↑ "The 15 Best Tour Operators, According to Travel + Leisure Readers". Travel + Leisure. Retrieved 2025-06-09.
  11. ↑ "Revealed: Modern Luxury's 2025 Best of Luxury Travel Awards - Modern Luxury". Modern Luxury. 2025-04-21. Retrieved 2025-06-09.
  12. ↑ "2025 Men's Journal Travel Awards: Best Hotels, Luggage, More". Men's Health. 2025-03-25. Retrieved 2025-06-09.
  13. ↑ "The 26 Best Travel Specialists Who Can Make Your Luxe Vacay a Reality". Robb Report. 2025-03-25. Retrieved 2025-06-09.
  14. ↑ Awards 2023, The Travel Marketing. "2023 RESULTS – The Travel Marketing Awards 2023". 2023 RESULTS. Retrieved 2024-03-28.{{cite web}}: CS1 maint: numeric names: authors list (link)
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