Biemlofen

Biemlofen
Native name
比音勒芬
TypePublic
SZSE: 002832
IndustryClothing
Founded2003
FounderXie Bingzheng[1]
HeadquartersGuangzhou[2]
RevenueIncrease CN¥3.536 billion (2023)
Websitewww.biemlfgroup.com

Biemlofen (Chinese: 比音勒芬[3]), formerly known as Biemlfdlkk, also known as Biyinlefen,[4] is a Chinese[5] golf apparel manufacturer[6][7] founded in 2003. Fully referred to as Biemlofen Garment Co., Ltd., it focuses on the field of high-end fashion sportswear.[8] Its main brand is the company's eponymous brand.[9] In addition, it owns the global trademark rights of Cerruti 1881 and Kent & Curwen.[10] The company is owned by Xie Bingzheng.[11]

Headquartered in Guangzhou,[12] Biemlofen stores are concentrated in malls, golf courses, and airports,[13] where they are operated in the form of chain stores.[14] In 2013, it became a sponsor of the Chinese National Golf Team,[15] and was the team's garment supplier during the Tokyo 2020 Summer Olympics.[16] In 2016, the company was listed on the Shenzhen Stock Exchange[17] under the ticker symbol "002832.SZ".[18] In 2018, it launched the Carnaval de Venise brand.[19]

History

Biemlofen was established in 2003.[20] The company opened its first specialty store in 2004.[21] In 2012, it was transformed into a joint-stock company.[22] In 2016, the firm went public on the SZSE.

The full-year revenue of Biemlofen for 2016 amounted to 842 million yuan.[23] In 2023, the figure stood at 3.536 billion yuan.[24] In the same year, the company acquired Cerruti 1881 and Kent & Curwen.[25]

In 2025 they changed their brand and visual identity to Biemlofen.[26]

References

  1. ↑ Gigi Zamora, Forbes Staff. "New Billionaires 2023: Jimmy Buffett, LeBron James And 148 Others Join The Ranks This Year". Forbes. April 4, 2023. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  2. ↑ Iván Molero (September 22, 2017). "Espanyol Reaches Sponsorship Agreement With Biemlfdlkk". AS.com. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  3. ↑ "Brand Names Lost in Translation". The New York Times. January 13, 2015. Archived from the original on August 25, 2018.
  4. ↑ "Chinese Retailers Use Foreign Brand Names to Attract Consumers". The New York Times. January 9, 2015. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  5. ↑ "Consumer goods market becomes a bright spot in China's economy". Radio Free Asia. February 3, 2015. Archived from the original on September 13, 2015.
  6. ↑ Dan Levin (December 26, 2014). "Adidos and Hotwind? In China, Brands Adopt Names to Project Foreign Flair". The New York Times. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  7. ↑ "Chinese Apparel Sector Good to Look at Today: Xingtai Capital". Bloomberg News. May 21, 2021. Archived from the original on September 8, 2024.
  8. ↑ Zhou Qiang; Wu Tao; Ding Le. "China's traditional apparel industry enters the industrial Internet era". Xinhua News Agency. January 23, 2024. Archived from the original on September 8, 2024.
  9. ↑ "Biemlfdlkk acquires two high-end brands from Frasers Group". FashionNetwork.com. April 6, 2023. Retrieved November 1, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  10. ↑ "Chinese Golf Apparel Brand BIEM.L.FDLKK Fully Acquires Cerruti 1881 and Kent & Curwen". GQ. April 10, 2023.{{cite web}}: CS1 maint: deprecated archival service (link)
  11. ↑ "Sports Stars Top of the Shops". Forbes. April 18, 2023.
  12. ↑ Grace Cook (September 7, 2024). "Kent & Curwen reinvents British preppy style". Financial Times. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  13. ↑ Bei Hu; David Ramli (May 20, 2021). "Hedge Funds Pitch Crypto Platform, Japanese Lasers, Steel Producers and More". Bloomberg News. Retrieved 2024-10-21.{{cite web}}: CS1 maint: deprecated archival service (link)
  14. ↑ Dan Levin (December 29, 2014). "Made in China, Sold with Foreign Tag for Flair". The New York Times. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  15. ↑ "Brands Seek a Foreign Image". The New York Times. January 12, 2015. Archived from the original on September 13, 2024. – via Issuu (p. 30).
  16. ↑ Tianwei Zhang; Ryma Chikhoune; Jennifer Weil (April 5, 2023). "A Trademark Deal for Kent & Curwen, Plus Bespoke Burberry Trench Coats Come to NYC". Yahoo News. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  17. ↑ "Biem.L.Fdlkk Garment's shares to debut trading on Dec 23". Reuters. December 21, 2016. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  18. ↑ Xu Yi (August 9, 2021). "Biemlfdlkk Accelerates Store Growth". Hong Kong Economic Journal.{{cite web}}: CS1 maint: deprecated archival service (link)
  19. ↑ "Biemlfdlkk Holds 2022 Annual Performance Briefing". FashionNetwork.com. May 23, 2023. Retrieved November 1, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  20. ↑ Samantha Conti (September 6, 2023). "EXCLUSIVE: Daniel Kearns Named Chief Creative Officer of Cerruti 1881, Kent & Curwen". Yahoo News. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  21. ↑ "Biemlfdlkk Maintains Profitable Growth in 11 Quarterly Periods". FashionNetwork.com. December 30, 2019. Retrieved November 1, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  22. ↑ "Biemlfdlkk Announces H1 2021 Estimated Results". FashionNetwork.com. June 30, 2021. Retrieved November 1, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  23. ↑ "Biem.L.Fdlkk Garment posts Q4 profit". S&P Global. April 26, 2017. Archived from the original on December 30, 2021.
  24. ↑ Yu Jiaxin (June 14, 2024). "Biemlfdlkk to set up new HQ base in Guangzhou within 10 years". Xinhua News Agency. Archived from the original on September 8, 2024.
  25. ↑ Zhang, Tianwei (April 4, 2023). "Chinese Fashion Company Biemlfdlkk Buys Cerruti 1881 and Kent & Curwen". Yahoo News. Retrieved October 21, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  26. ↑ "BIEMLOFEN Brand Upgrade Announcement". biemlfgroup.com. January 1, 2025.
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