Bertha González Nieves

Bertha González Nieves (born May 6, 1970) is a Mexican businesswoman in the tequila industry. She is the co-founder and CEO of Tequila Casa Dragones.

Forbes identified her as one of the 50 most powerful women in Mexico,[1] and Revista Expansión named her one of Mexico's top young businesswomen.[2]She is the first woman certified as a "Maestra Tequilera" by the Academia Mexicana de Catadores de Tequila, an organization recognized by the Tequila Regulatory Council.[3] (CRT).

Education

González Nieves graduated from Universidad Anáhuac in Mexico City with a BA in Business Administration.[4] She holds a Master in Science in Integrated Marketing Communications from Northwestern University[5] and in 2023, she was inducted into the Medill School of Journalism Hall of Achievement,[6]

Career

González Nieves worked as a consultant at Booz Allen & Hamilton, where she designed and implemented marketing strategies for global packaged goods companies.[7] She then spent over 10 years as an executive for Grupo Jose Cuervo, the largest tequila company in the world.[7] While at the company she held senior marketing and commercial positions, including Commercial Director for North America, Global Director of New Business and Innovation and Global Brand Director.[7]

González Nieves is CEO of Casa Dragones Tequila Company, which she co-founded with businessman and founder of MTV Bob Pittman.[8][9] Casa Dragones produces four tequilas: Casa Dragones Joven, a blend of silver and extra-aged tequila; Casa Dragones Blanco, an unaged silver tequila; Casa Dragones Añejo Barrel Blend, an añejo tequila matured in two types of custom barrels; and Casa Dragones Reposado Mizunara, a reposado tequila aged in Japanese oak casks.


González Nieves is a guest professor at the Universidad Autonoma de Guadalajara (UAG), where she teaches the university's first course on tequila, Tecnico Tequilero.[10]

Awards & Recognition

On December 17, 2009, González Nieves appeared on The Martha Stewart Show to demonstrate the tasting of Casa Dragones tequila.[11] and demonstrated how to correctly taste Casa Dragones tequila. In May 2010, LA Times Magazine described González Nieves as "bolstering the top-tier-tequila movement" and referred to her as the "First Lady of Tequila.".[12]

In November 2010, Casa Dragones received the "Grand Prix Stratégies du Luxe" design award for its product packaging.[13]

In a March 2018 interview with The New York Times, she stated that the tequila industry could further develop Mexico culturally and economically.[14] In March 2018, she was featured by CNN Travel in an article profiling San Miguel de Allende.[15] She has been featured in El Universal,[16] Harper's Bazaar,[17] and Blackbook.[18]

In 2018, she was named by Forbes as one of Mexico's 100 most powerful women of the year.[19] In July 2018, Food & Wine En Español identified González Nieves as one of the most successful women in the world of Latin American gastronomy.[20] In 2019, she was featured in a special segment of the Today Show called "Leading the Way'.[21] In 2020, she was selected to participate in the 2020 "Marie Claire Power Trip" for female founders and executives.[22]

In 2022, Revista Quién recognized her as “One of the 50 People Transforming Mexico”[23] and she received a prestigious honorary mention from the Ernst & Young Entrepreneur of the Year Awards for her leadership in 2022.[24]

Other projects

In 2006, she helped launch Revista DF, Mexico's city magazine, an Editorial Mapas publication.[25] She was one of the producers of the feature film "Matando Cabos," which was an official selection at the Sundance Film Festival in 2005.[26]

References

  1. ↑ "Las 50 mujeres más poderosas de México - Forbes México". Forbes.com.mx. 2013-03-15. Retrieved 2013-08-16.
  2. ↑ "Bertha González Nieves". Tedxsanmigueldeallende.com. Archived from the original on 2013-12-15. Retrieved 2013-08-16.
  3. ↑ "The First Lady of Tequila". NBCLatino.com. Archived from the original on 2018-08-08. Retrieved 2013-08-16.
  4. ↑ "Sipping Tequila with Bertha Gonzalez - Singular City". Singular City. Retrieved 2013-12-12.
  5. ↑ "Bertha Gonzalez Nieves - Tedx". tedxsanmigueldeallende.com/en/. Archived from the original on 2013-12-15. Retrieved 2013-12-12.
  6. ↑ University, Medill-Northwestern. "Bertha González Nieves - Medill - Northwestern University". www.medill.northwestern.edu. Retrieved 2024-11-12.
  7. 1 2 3 "Bertha Gonzalez Nieves - LinkedIn". www.linkedin.com. 2013-05-04. Retrieved 2013-08-16.
  8. ↑ "Entrepreneurs In The News". Inc.com. 2009-12-01. Retrieved 2013-08-16.
  9. ↑ "Casa Dragones - Casa Dragones". casadragones.com. 2013-05-04. Archived from the original on 2011-09-02. Retrieved 2013-08-16.
  10. ↑ "Portal de Medios - Universidad Autónoma de Guadalajara". Uag.mx. Retrieved 2013-08-16.
  11. ↑ "Sipping Tequila Videos | Food How to's and ideas | Martha Stewart". Askmartha.com. Retrieved 2013-08-16.{{cite web}}: CS1 maint: deprecated archival service (link)
  12. ↑ "The First Lady of Tequila – CASA DRAGONES". Archived from the original on 2013-09-27. Retrieved 2013-09-11.
  13. ↑ "Tequila Brand Casa Dragones Wins Coveted French Design Award". Theluxuryhub.com. 2010-12-17. Retrieved 2013-08-16.
  14. ↑ Marikar, Sheila (7 March 2018). "How Tequila Replaced Cosmos as the Celebrity Quaff of Choice". The New York Times. Retrieved 12 September 2018.
  15. ↑ "Tequila maker's tour of San Miguel de Allende". cnn.com. 14 March 2018. Retrieved 12 September 2018.
  16. ↑ "Bertha González: Pasión por el tequila - El Universal". www.eluniversal.com.mx. 2013-05-04. Retrieved 2013-08-16.
  17. ↑ "Una vida a la moda - Harper's Bazaar". www.casadragones.com. 2013-05-04. Archived from the original on 2013-09-29. Retrieved 2013-08-16.
  18. ↑ "Industry Insiders: Bertha González Nieves, Maestra Tequilera - Blackbook". www.blackbookmag.com. 2013-05-04. Archived from the original on 2013-09-28. Retrieved 2013-08-16.
  19. ↑ "Bertha González Nieves: 100 most powerful women". Tequila Casa Dragones. Retrieved 2019-01-15.
  20. ↑ Asencio, Shadia (2018-07-02). "Mujeres al poder: Bertha González Nieves". Food & Wine en español (in Mexican Spanish). Retrieved 2019-01-15.
  21. ↑ "Meet tequila's rising star entrepreneur". TODAY.com. Retrieved 2019-01-15.
  22. ↑ Marikar, Sheila (13 November 2019). "Networking at 35,000 Feet". The New York Times. Retrieved 2020-09-10.
  23. ↑ "Bertha González Nieves". Quién (in Spanish). Retrieved 2024-11-12.
  24. ↑ "Ganadores EY Entrepreneur Of The Year™ 2022 México". www.ey.com (in Mexican Spanish). Retrieved 2024-11-12.
  25. ↑ "Inicio". Editorial Mapas. Retrieved 2013-08-16.
  26. ↑ "Matando Cabos (2004)". IMDb.
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