Benow (company)
| Type | Private |
|---|---|
| Founded | 2018 |
| Founders |
|
| Headquarters | Seoul, South Korea |
Area served | Worldwide |
| Products | Cosmetics Skin care |
| Revenue |  KRW 266.4 brillion (2025) |
| KRW 75.1 billion (2025) | |
| Website | www |
Benow (Korean: 비나우) is a South Korean cosmetics and personal care conglomerate. The company's focus is on basic K-beauty skincare products.[1] It operates a number of brands, including Numbuzin, Fwee, Knock, Flaskin, and Riah.[2] As of 2026, the company is planning an initial public offering on the KOSPI, having appointed Samsung Securities as its underwriter in September 2024.[3]
The company has an office in Shinjuku I-Land Tower, Tokyo.
History
Benow was founded in 2018 by co-CEOs Lee Il-joo and Kim Dae-young,[4][5] both alumni of Seoul National University and former employees at Amorepacific Corporation.
In 2019, the company launched its flagship brand Numbuzin.[6] Its products have been popular on TikTok, alongside the growth of the K-beauty industry.[7]
References
- 1 2 Choi, Jasmine (2025-08-21). "K-beauty Startup BENOW Achieves Unicorn Status with No New Share Issuance". BusinessKorea. Retrieved 2025-03-27.
- ↑ sohee (2025-05-18). "Fwee AGIT NYC: 비나우 '퓌'의 첫 미국 매장". DAILYTREND.CO.KR (in Korean). Retrieved 2026-03-27.
- ↑ Jun, Ji-hye (2026-01-11). "Korean beauty firms race toward IPOs on global boom - The Korea Times". www.koreatimes.co.kr. Retrieved 2026-03-27.
- ↑ 류석 (2025-08-20). "넘버즈인 앞세워 세계 사로잡은 비나우…신주투자 없이 '유니콘' 등극". 서울경제 (in Korean). Retrieved 2026-03-27.
- ↑ 기자 2025-05-16 16:37, 구예림. "③지배력 구조의 온도차…창업자 중심 VS. FI 주도". 톱데일리 (in Korean). Retrieved 2026-03-27.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ↑ 조선비즈 (2024-08-20). ""K뷰티 인기 무섭네" 비나우, 설립 5년 만에 4000억 몸값… PEF 150억원 투자". 조선비즈 (in Korean). Retrieved 2026-03-27.
- ↑ Xu, Juna (2025-07-31). "TRIED AND TESTED: The Korean skincare version of Skims' viral new 'face shapewear'". Mamamia. Retrieved 2026-03-27.