Bed Head
| Product type | Haircare, Nail products |
|---|---|
| Owner | Evermark |
| Country | United States |
| Introduced | 2003 |
| Markets | United States |
| Previous owners | Unilever (2003–2023) |
| Website | www |
Bed Head is a line of haircare and nail products created by Toni & Guy and distributed by Evermark under the TIGI brand, who have been producing the line since its inception.[1] Other products produced under the Bed Head name have been distributed by the Helen of Troy company since May 2007.[2]
The cosmetics line was first produced in 2003.[3] In 2009, Unilever acquired TIGI, including the Bed Head brand.[4] In 2021, TIGI was one of the brands spun-off by Unilever into the standalone company Elida Beauty.
Advertising
In July 2007, the product line was chosen to be used by the Dallas Cowboy Cheerleaders.[5] Before starring in the American TV show Passions, actor Adrian Bellani was a spokesperson and model for the products.[6]
Starting in 2011, Bed Head partnered up with Villy Custom to build custom luxury fashion bikes for their brand.
Counterfeits
In March 2003, the producers of the products and Health Canada issued a notice about counterfeit products being sold in Canada. The recalled products said to contain Enterobacter gergoviae or Burkholderia cepacia, which may cause infections if applied to the eyes.[7][8] This case, along with others, was one motivation to toughen the intellectual property laws in Canada at the time.[9]
References
- ↑ "TIGI". Archived from the original on 2007-09-28. Retrieved 2007-08-04.
- ↑ "Helen of Troy Limited Reports Record First Quarter Sales and Net Earnings Increase of 51.5%". CNN Money. 2007-07-10. Retrieved 2007-08-04.
- ↑ "About TIGI UK". Archived from the original on 2007-06-29. Retrieved 2007-08-04.
- ↑ "Unilever buys salon brands for $411.5m". 2009-01-26.
- ↑ "Dallas Cowboys Cheerleaders Announce Newest Team Member". Dallas Cowboys Cheerleaders. 2007-07-27. Archived from the original on 2007-09-27. Retrieved 2007-08-04.
- ↑ "Adrian Bellani biography". Archived from the original on 2007-06-25. Retrieved 2007-08-04.
- ↑ "Additional lot numbers of counterfeit TIGI hair products recalled" (Press release). Health Canada. 2003-05-16. Archived from the original on 2007-11-27. Retrieved 2007-08-04.
- ↑ "Counterfeit shampoo may be contaminated: Health Canada". CBC News. 2003-05-16. Archived from the original on November 19, 2007. Retrieved 2007-08-04.
- ↑ Isaac, Brian and Osmond, Carol (January 2006). "The need for legal reform in Canada to address intellectual property crime". Canadian Anti-Counterfeiting Network. Archived from the original on May 28, 2006. Retrieved 2007-08-04.
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