Baker Ahmad Alserhan
Baker Ahmad Alserhan | |
|---|---|
 | |
| Born | Baker Ahmad Alserhan |
| Occupation | Author |
| Known for | Chairman of the Global Islamic Marketing Conference (GIMAC) |
| Notable work | The Principles of Islamic marketing |
Baker Ahmad Alserhan is a researcher, public speaker, writer, and consultant. He is full professor in management and marketing at Princess Sumaya University for Technology[1] and is the author of The Principles of Islamic marketing.[2][3][4] He is the president of the International Islamic Marketing Association (IIMA)[5] and the Chairman of the Global Islamic Marketing Conference (GIMAC).[6]
Alserhan founded four academic journals,[7] two of them with Emerald and ‘Inderscience’. His research interests include Islamic marketing and branding, Islamic hospitality, Islamic lifestyles, and Islamic business studies.
References
- ↑ "Academic Staff". www.qu.edu.qa. Archived from the original on 18 April 2018. Retrieved 14 April 2016.
- ↑ "Book Review: The Principles of Islamic Marketing, by Baker Ahmad Alserhan". Market Research Society. Retrieved 14 April 2016.
- ↑ "Baker Ahmad Alserhan – Islamic Marketing". Islamic Marketing. Archived from the original on 20 May 2017. Retrieved 14 April 2016.
- ↑ "The Principles of Islamic Marketing". European Journal of Marketing. 47 (10): 1774–1776. 20 September 2013. doi:10.1108/EJM-06-2012-0356. ISSN 0309-0566.
- ↑ "Executive Council". www.iimassociation.com. Retrieved 14 April 2016.
- ↑ "Global Islamic Marketing Conference". www.gimac.org. Archived from the original on 2 September 2018. Retrieved 14 April 2016.
- ↑ "International Journal of Islamic Marketing and Branding (IJIMB) – Inderscience Publishers". www.inderscience.com. Retrieved 14 April 2016.