Avishai Abrahami

Avishai Abrahami
Born (1971-05-03) May 3, 1971
Jerusalem, Israel
Occupations
  • CEO of Wix.com
  • Entrepreneur
  • Software developer
  • Business person
  • Investor
Years active2006 - Present
Known forCo-founder and CEO of Wix.com
Board member of
Children2 (daughters)

Avishai Abrahami (Hebrew: אֲבִישַׁי אַבְרָהָמִי born May 3, 1971) is an entrepreneur, software developer, business person and investor. He is the co-founder and CEO of Wix.com, a SaaS website building platform.[1][2]

Early life and education

Abrahami was born and raised in Israel.[3] Abrahami carried out his mandatory military service in the Israel Defense Forces’ in the Unit 8200 cybersecurity unit.[4][5][6] Abrahami left Unit 8200 in 1992 and went to college. He dropped out after three months.[7]

In 2006, Abrahami co-founded Wix.com with his brother, Nadav Abrahami, and Giora Kaplan.[8][9] When the company was founded, Abrahami became the CEO.[10] When the company became publicly traded, Abrahami became board chair in addition to his existing role as the CEO.[10] In 2016, Abrahami became honorary chairman and Mark Tluszcz became chairman of the board. During the COVID-19 pandemic, Abrahami presided over record growth of the company as many customers moved their businesses online.[11][12] The company reached $12 billion market capitalization in the summer of 2020.[13]

Investments

Abrahami is an active angel investor. In 2022, it was reported that he had stakes in 14 different companies which made exits.[14]

Founder, Roy Man, met Abrahami as an employee at Wix when he started what later became Monday.com.[15] Wix became the first customer and Man explained that Abrahami "helped us identify the challenge of harnessing people at work into a certain direction" Abrahami was an initial investor alongside Insight Venture Partners and others.[16] He joined the board of directors in 2012[17] and owned a 4% stake in the company at IPO in 2021.[18][19]

Abrahami had invested and was on the board of Soluto, an IT support firm, before selling his share in the business when it was acquired by Asurion in 2013 for $130 million.[20][21]

Alongside Oren Zeev, Gigi Levy-Weiss, Sir Ronald Cohen and others, Abrahami was an early investor in health startup Lumen[22]

Abrahami was a seed investor in Unlimited Robotics, alongside Micha Kauffman, CEO and co-founder of Fiverr.[23]

Personal life

Abrahami lives in Israel. His interests include AI, entrepreneurship, and coding. He practices Ninjutsu.[24] He is married and has two daughters.

References

  1. ↑ "Wix's CEO on generative AI web, Google Search, and more". The Verge. November 29, 2023. Retrieved 2025-07-02.
  2. ↑ "Wix CEO talks helping small businesses transition online amid pandemic" (video). CNBC. 15 May 2020. Retrieved 11 July 2025.
  3. ↑ "Avishai Abrahami's Wix Creates Effective Websites To Power Success". Investors.com. Retrieved 2025-07-02.
  4. ↑ "Inside Israel's Secret Startup Machine". Forbes. May 11, 2016. Retrieved 2025-07-02.
  5. ↑ "Art going global". UQ Ventures. June 2019. Retrieved 11 July 2025.
  6. ↑ THE HISTORY AND IMPACT OF UNIT 8200 ON ISRAELI HI-TECH ENTREPRENEURSHIP ([Degree, e.g., Master's Thesis, PhD Dissertation] thesis). OhioLINK Electronic Theses and Dissertations. Retrieved 11 July 2025.
  7. ↑ "Why The Founder Of Wix Believes In Tracking Granular Details". Inc.com. Retrieved 2025-07-02.
  8. ↑ Shlomo Maital (19 February 2015). "Needed: Goliaths instead of Davids". The Jerusalem Post. Retrieved 11 July 2025.
  9. ↑ "Wix to use artificial intelligence to improve DIY website creation". The Times of Israel. 27 October 2017. Retrieved 11 July 2025.
  10. 1 2 "Wix.com Ltd. 2024 Annual Report". SEC.gov. Retrieved 2025-07-02.
  11. ↑ "Wix CEO talks helping small businesses transition online amid pandemic" (video). CNBC. May 15, 2020. Retrieved July 11, 2025.
  12. ↑ "Wix CEO Avishai Abrahami on Black Friday's online sales" (video). CNBC. November 30, 2020. Retrieved July 11, 2025.
  13. ↑ Pick, Adi (July 15, 2020). "The odd couple that runs a $12 billion company". Globes. Retrieved July 11, 2025.
  14. ↑ "Abrahami suing NY law firm MSF for malpractice". Globes. December 23, 2022. Retrieved July 11, 2025.
  15. ↑ Dover, Shiri (2017). "Promising Startups 2017 - 01 - monday.com - גלובס". Globes. Retrieved July 11, 2025.
  16. ↑ Dover, Shiri (2017). "Promising Startups 2017 - 01 - monday.com - גלובס". Globes. Retrieved July 11, 2025.
  17. ↑ "Board of Directors". monday.com. Retrieved July 11, 2025.
  18. ↑ Orbach, Meir (May 27, 2021). "Monday.com aiming for $5.8b valuation in Nasdaq IPO". Calcalistech. Retrieved July 11, 2025.
  19. ↑ Levy, Dotan (May 27, 2021). "Monday.com aiming for $5.8b valuation in Nasdaq IPO". Globes. Retrieved July 11, 2025.
  20. ↑ "On the same day he took his company public, Wix CEO also sold a startup for 130 million". Business Insider. November 19, 2013. Retrieved 2025-07-02.
  21. ↑ Eric, Blattberg. "Asurion snaps up Soluto for $100M+ to offset insurance risks". Retrieved 19 June 2014.
  22. ↑ "Lumen raises $X from Y". Calcalistech.com. 27 May 2024. Retrieved 2025-07-02.
  23. ↑ CTech (May 27, 2024). "Unlimited Robotics raises $5 million Seed round to tackle healthcare worker shortage". Calcalistech. Retrieved December 3, 2025.
  24. ↑ "Black Belts". AKBAN. Retrieved July 11, 2025.