Attentive (company)
 | |
| Industry | Mobile Marketing, AI, SMS, SaaS |
|---|---|
| Founded | 2016 |
| Founder | Brian Long, Andrew Jones |
| Headquarters | New York, NY |
| Key people | |
| Products | Marketing automation, AI-powered SMS and email, Rich Communications Services |
Number of employees | 1,000+ (2025)[4] |
| Website | www |
Attentive (also known as Attentive Mobile) is an American company that markets a mobile marketing platform.[5]
The customer engagement platform is used by more than 8,000 businesses for omnichannel marketing and interacting with customers across channels including email, SMS, push, and RCS.[5][6]
The company is based in New York City, with offices in San Francisco, CA; London, England; and Sydney, AUS.[7]
History
Attentive was founded by Brian Long and Andrew Jones, who previously founded TapCommerce, a mobile app advertising startup acquired by Twitter.[8][9]
In September 2020, Attentive closed a $230 million Series D funding round led by Coatue Management, giving it a $2.2 billion valuation.[8] In March 2021, the company raised an additional $470 million in a Series E funding round[10]
In 2020, Attentive was on the list from CB Insights and Fast Company of 50 future “unicorns” (companies that are projected to eventually be valued over $1 billion).[11] The company was named one of Deloitte Technology Fast 500 winners in 2021,[12] 2022,[13] 2023,[14] and 2024.[15]
In June 2023, Amit Jhawar was named CEO after serving as president since January 2021.[16] In November 2023, Attentive drove $1.8 Billion in online sales for its customers during Cyber Week.[17]
In January 2025, the company announced that it had surpassed $500 million in Annual Recurring Revenue in 2024.[18]
During the 2025 Cyber Week, the Attentive platform processed campaigns that generated approximately $2 billion in revenue for its client brands.[19][20] Data published on December 2, 2025, indicated that the platform sent over 5.7 billion messages (a 46% increase year-over-year).[19][20] This occurred as overall consumer spending on Cyber Monday reached $14.25 billion, according to Adobe Analytics.[21][22]
See also
References
- ↑ "Attentive, Shopify Team to Advance Buying by Text".
- ↑ "Study: Personalized messages drive loyalty, sales".
- ↑ "Attentive Appoints Antonio Silveira as Chief Technology Officer".
- ↑ "Attentive: Revenue, Competitors, Alternatives".
- 1 2 Debter, Lauren (April 29, 2022). "Buying Soap Was Just The Start. Now The Company Wants To Text You, Too". Forbes.
- ↑ French, Katy (October 16, 2025). "How Attentive Uses Data to Fine-Tune Their Marketing". ColumnFive.
- ↑ "About Us - Our Company, Team, and Investors". Attentive.
- 1 2 Cai, Kenrick (September 23, 2020). "Text Marketing Startup Attentive Hits $2.2 Billion Valuation With Its Third Funding Announcement Of 2020". Forbes.
- ↑ Ha, Anthony (February 8, 2018). "TapCommerce's founders are back with Attentive, a messaging startup that's raised $13M". TechCrunch.
- ↑ "Equitybee".
- ↑ "50 Startup Unicorn Companies in 2020". CB Insights.
- ↑ "2024 Technology Fast 500 Award Winners". Deloitte.
- ↑ "Deloitte 2022 Technology Fast 500" (PDF). Deloitte.
- ↑ "Attentive Named to the 2023 Deloitte Technology Fast 500™". Deloitte.
- ↑ "Attentive Named to the 2024 Deloitte Technology Fast 500™ for the Fourth Consecutive Year". Deloitte.
- ↑ "Our Next Chapter: Announcing Amit Jhawar as Attentive's New CEO — Blog". Attentive.
- ↑ "AI-powered SMS marketing drives record sales during Cyber Week". EMarketer.
- ↑ "Contrary Research - Attentive".
- 1 2 "Attentive's AI Powers Record $2B Cyber Week Revenue Surge". Saassimply.
- 1 2 "Attentive Posts Record-Breaking Cyber Week as AI Personalization Takes Center Stage". Martech Edge.
- ↑ "Record online spending expected over holiday weekend". CNN.
- ↑ "Cyber Monday: Shoppers Spent $14.25 Billion Amid Sales Frenzy, Report Says". Forbes.