Atelier VM
 | |
| Type | Private company |
|---|---|
| Industry | Jewelry |
| Founded | 1998 Milan, Italy |
| Founders | Marta Caffarelli, Viola Naj-Oleari |
| Products | Welded bracelets, 18kt gold jewelry |
| Revenue | € 6.115.314,00 (2024) |
| € -967.820,00 (2024) | |
| Website | https://www.ateliervm.com |
Atelier VM is an Italian jewelry brand founded in Milan, Italy, in 1998 by Marta Caffarelli and Viola Naj-Oleari.[1]
History
The company was founded in 1998 by high school friends Marta Caffarelli and Viola Naj-Oleari, who started by selling handmade pieces. They officially launched Atelier VM in 1998. Naj-Oleari studied industrial design at IED in Milan, while Caffarelli trained in goldsmithing in Paris, France.[2]
In 2023, Atelier VM marked its 25th anniversary with an exhibition curated by Milovan Farronato and the release of a commemorative book.[3]
Products
In 2014, Atelier VM introduced L’Essenziale, an 18-karat gold thread bracelet welded directly onto the wrist without a clasp.[4]
Collaborations
British actress and model Amber Anderson has appeared in Atelier VM campaigns and collaborated with the brand on the design of the Mémoire jewel.[5]
References
- ↑ "Welded to the Soul: Interview with Atelier VM Founders on L'Essenziale and the Future of Jewellery". www.mojeh.com.
- ↑ "Un'amicizia che ha dato vita a un sogno. La poetica di Atelier VM". www.vogue.it. 14 November 2019.
- ↑ "Una libro e una mostra per i 25 anni di Atelier Vm". www.ansa.it. 22 March 2024.
- ↑ "The Essential: The New Atelier VM Love Promise - VO+ Jewels & Luxury Magazine". www.vo-plus.com.
- ↑ "Le novità dell'Atelier VM sono: «Gioielli che smuovono ricordi ed emozioni»". www.lofficielitalia.com.