Angie Safo
Angie Safo | |
|---|---|
 Portrait of Angie Safo | |
| Born | Angela Nyamewaa Ama Safowaa |
| Education | Lancaster University Ghana (LLB) |
| Occupations | Social media personality, entrepreneur, UGC creator, lifestyle influencer |
| Known for | Founder and CEO of Shimmer by Khuks |
| TikTok information | |
| Page | |
| Followers | 52.2K |
| Last updated: 19 November 2025 | |
Angela Nyamewaa Ama Safowaa, known professionally as Angie Safo or Nyamewaa, is a Ghanaian social media influencer, entrepreneur, user-generated content (UGC) creator, lifestyle influencer and the founder and CEO of the Ghanaian beauty brand Shimmer by Khuks.[1][2]
Early life and education
Angie Safo was born and raised in Accra, Ghana. She started her education at Tot To Teen School and continued her senior high school education at Apostle Safo School of Arts and Sciences. She later attended Lancaster University Ghana, where she earned a Bachelor of Laws (LLB) degree.[3]
Career
Safo began her career as a social media influencer in 2019. In 2020, during the COVID-19 pandemic, she founded her beauty brand, Shimmer by Khuks.[4][5] In April 2025, the brand was rebranded and relaunched with new pigmented makeup products, including Blink and Go cluster lashes, Riding Rub cleansing balm, and an airy makeup bag.[6] In July 2026, she also launched a second line under her beauty brand, called Kisses & Wishes.[7][8]
She is also a host on the “Extra Xtra Show”, a podcast featuring discussions on celebrity news, viral social media moments, relationships, culture and youth-related issues.[9]
Brand collaborations and partnerships
Safo has collaborated with several Ghanaian brands, including serving as brand ambassador for Pizzaman-Chickenman (2021),[10] Amadia Shopping Center (2023),[11] Susuboxx (2023),[12] and partnerships with Whole Beauty, Xoxorozay, and Yango Ghana.[13]
In July 2026, she collaborated with TECNO Ghana in a month-long campaign for the CAMON Slim smartphone involving creating lifestyle content featuring the device, highlighting its features and everyday use.[14][15]
Awards and nominations
| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2025 | Influencers and Creators Choice Awards (iCCA) | Snapchat Influencer | Nominated | [16] |
| 2026 | Africa Golden Awards | Africa Golden Top Female Lifestyle Influencer | Nominated | [17] |
References
- ↑ "From passion to purpose: Angie Safo's untold story". 2025-04-05. Retrieved 2025-11-19.
- ↑ Ndlovu, Lihle (2025-04-08). "Shimmer by Khuks is the ultimate IT Girl essentials brand - Africa's Premiere Online Magazine". Retrieved 2025-11-19.
- ↑ Osafo, Daniel (2025-04-04). "How Ghanaian lifestyle influencer and content creator Angie Safo turned her passion into purpose". News Ghana. Retrieved 2025-11-19.
- ↑ "Angie Safo unveils new products under makeup brand Shimmer by Khuks - Ghana Weekend". 2025-04-07. Retrieved 2026-05-13.
- ↑ Teye, Abigail (2025-04-07). "Angie Safo: The lifestyle influencer redefining Ghanaian beauty industry with her vision". Asaase Radio. Retrieved 2025-11-19.
- ↑ Teye, Abigail (2025-04-05). "Ghanaian influencer Angie Safo's Shimmer by Khuks unveils new beauty line in a sparkling leap toward innovation". Asaase Radio. Retrieved 2025-11-19.
- ↑ "Shimmer by Khuks celebrates individuality and confidence with its new drop Kisses & Wishes - MyJoyOnline". 2026-07-03. Retrieved 2026-07-03.
- ↑ "Shimmer by Khuks officially launches its anticipated Kisses & Wishes beauty collection - Ghana Weekend". 2026-06-28. Retrieved 2026-07-03.
- ↑ "Rya, Nyamewaa and Duke unveiled as hosts of 'Extra Xtra Show'". GhanaWeb. 2026-03-05. Retrieved 2026-05-13.
- ↑ Starrfm.com.gh (2021-05-01). "Angie Safo pens ambassadorial deal with fast-food outlet Pizzaman-Chickenman". Starr Fm. Retrieved 2025-11-19.
- ↑ Teye, Abigail (2023-12-01). "Amadia Shopping Center signs Angie Safo as new brand ambassador". Asaase Radio. Retrieved 2025-11-19.
- ↑ "Angie Safo named Susuboxx Brand Ambassador - Adomonline.com". 2023-12-01. Retrieved 2025-11-19.
- ↑ "Influencer, Angie Safo unveils new brand partnerships with Whole Beauty, Xoxorozay and Yango - Ghana Weekend". 2023-07-01. Retrieved 2025-11-19.
- ↑ "Angie Safo joins TECNO Ghana to spotlight the all-new CAMON Slim - Ghana Weekend". 2026-07-08. Retrieved 2026-07-10.
- ↑ Daniel, Osafo (2026-07-10). "Angie Safo joins TECNO Ghana to spotlight the all-new CAMON Slim | NewsGhana". www.newsghana.com.gh/. Retrieved 2026-07-10.
- ↑ "Ghanaian Influencer, Angie Safo to contest for "Snapchat Influencer" at ICCA 2025 - Ghana Weekend". 2025-04-24. Retrieved 2025-11-19.
- ↑ Osafo Daniel (2026-03-14). "Angie Safo makes Africa Golden Awards 2026 nomination shortlist". NewsGhana.com.gh. Retrieved 2026-07-03.