Anchor bottler
Anchor bottlers are a soft drink manufacturer’s major bottlers around the world.[1] For example, The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China.
Notable anchor bottlers include:
- The Coca-Cola Company's anchor bottlers consist of many large multinational bottlers and major bottlers in the United States.
- The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market.
- The American Bottling Company, the bottling subsidiary of Keurig Dr Pepper, is the anchor bottler for most of the company's soda brands in the US.
References
- ↑ McCreary, Alf (2000). Coca-Cola: a passion for success. Antrim: Greystone Press. p. 184. ISBN 978-1-870157-39-1.
...an anchor-bottler, in effect a large bottler which is financially sound, managerially strong, and multi-country, and in which [Coca-Cola] has a significant investment.