AmeriSpeak

AmeriSpeak is a nationally representative, probability-based survey of the U.S. household population[1] created in 2014 by NORC at the University of Chicago.[2]

Methodology

Randomly selected U.S. households are sampled with a known, nonzero probability of selection from the NORC National Frame, and then contacted by U.S. mail and telephone. A subsample of non-responding households is selected to receive additional, in-person follow-up from field interviewers.[2] NORC's National Frame is designed to provide over 99% sample coverage by supplementing the USPS Delivery Sequence File.[3]

In 2018, NORC released a document detailing their survey methodology.[4]

Published studies

The AmeriSpeak Panel has been published in various national media. Below are some examples:

  • Associated Press (AP): Many youths say high school diploma is enough[5]
  • The New York Times: Americans blame obesity on willpower, despite evidence it's genetic[6]
  • Fox News: Two-thirds of US would struggle to cover $1,000 emergency[7]
  • AP News: AP-NORC Poll: Health care is the issue that won't go away[8]
  • The New York Times: In protests of net neutrality repeal, teenage voices stood out[9]
  • Just Capital: Rediscovering our moral compass, JUST Capital's 2017 list of America's most JUST companies[10]
  • The Associated Press-NORC: New year, same priorities: the public's agenda for 2018[11]
  • The Associated Press-NORC: The problem and impact of sexual misconduct[12]
  • The Washington Post: 79 percent of Americans would take a pay cut to work for a more 'just' company[13]
  • USA Today: Veterans are prime targets for phone scams, pitches for upfront benefits buyouts[14]
  • WebMD: Credentials don't shield doctors, nurses from bias[15]
  • The Associated Press-NORC: Long-term caregiving, the types of care older Americans provide and the impact on work and family[16]
  • SpaceRef: A record number of Americans viewed the 2017 solar eclipse[17]
  • The New York Times: Can you develop food allergies at any age?[18]
  • The Washington Post: Teens who spend less time in front of screens are happier—up to a point, new research shows[19]
  • Scientific American: What Americans think of human enhancement technologies[20]
  • NORC: NORC uses predictive analytics and an AmeriSpeak survey to answer important questions about "Hamilton: An American Musical"[21]

References

  1. ↑ Graf, Juliana Menasce Horowitz and Nikki (2019-02-20). "Methodology". Pew Research Center. Retrieved 2025-10-08.
  2. 1 2 "About AmeriSpeak - AmeriSpeak". www.amerispeak.org. Retrieved 2023-11-12.
  3. ↑ "Panel Design". amerispeak.norc.org. Retrieved 2023-11-12.
  4. ↑ Dennis, J. Michael (February 6, 2018). "TECHNICAL OVERVIEW OF THE AMERISPEAK® PANEL NORC'S PROBABILITY-BASED HOUSEHOLD PANEL" (PDF).
  5. ↑ "AP-NORC poll: Many youths say high school diploma is enough". Associated Press (AP). Retrieved 2019-11-11.
  6. ↑ "Financial Challenges: Coping With the Unexpected". AARP. November 2019.
  7. ↑ "Two-thirds of US would struggle to cover $1,000 emergency". Fox News. 2016-05-19. Retrieved 2017-02-14.
  8. ↑ "AP-NORC Poll: Health care is the issue that won't go away". AP News. Retrieved 2018-02-12.
  9. ↑ Kang, Cecilia (2017-12-20). "In Protests of Net Neutrality Repeal, Teenage Voices Stood Out". The New York Times. ISSN 0362-4331. Retrieved 2018-02-12.
  10. ↑ "Rediscovering our Moral Compass: JUST Capital's 2017 List of America's Most JUST Companies — JUST Capital". JUST Capital. Retrieved 2018-02-12.
  11. ↑ "New Year, Same Priorities: The Public's Agenda for 2018 | APNORC.org". www.apnorc.org. Retrieved 2018-02-12.
  12. ↑ "The Problem and Impact of Sexual Misconduct | APNORC.org". apnorc.org. Retrieved 2018-02-12.
  13. ↑ McGregor, Jena (2017-11-09). "79 percent of Americans would take a pay cut to work for a more 'just' company". Washington Post. ISSN 0190-8286. Retrieved 2018-02-12.
  14. ↑ "Veterans are prime targets for phone scams, pitches for upfront benefits buyouts". USA TODAY. Retrieved 2018-02-12.
  15. ↑ "Credentials Don't Shield Doctors, Nurses from Bias". WebMD. Retrieved 2018-02-12.
  16. ↑ "Long-Term Caregiving: The Types of Care Older Americans Provide and the Impact on Work and Family | LongTermCarePoll.org | APNORC.org". longtermcarepoll.org. Archived from the original on 2018-02-13. Retrieved 2018-02-12.
  17. ↑ "A Record Number of Americans Viewed the 2017 Solar Eclipse". www.spaceref.com. 27 September 2017. Retrieved 2018-02-12.
  18. ↑ Egan, Sophie (2017-08-04). "Can You Develop Food Allergies at Any Age?". The New York Times. ISSN 0362-4331. Retrieved 2018-02-12.
  19. ↑ Bahrampour, Tara (2018-01-22). "Teens who spend less time in front of screens are happier — up to a point, new research shows". Washington Post. ISSN 0190-8286. Retrieved 2018-02-12.
  20. ↑ Lathan, Debra Whitman, Jeffrey Love, G. Rainville, Laura Skufca, Simone Schuerle, Daphne Bavelier, Corinna. "What Americans Think of Human Enhancement Technologies". Scientific American Blog Network. Retrieved 2018-02-12.{{cite news}}: CS1 maint: multiple names: authors list (link)
  21. ↑ "NORC Uses Predictive Analytics and an AmeriSpeak Survey to Answer Important Questions About". norc. Retrieved 2018-02-12.
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