Altadena Not for Sale

Altadena Not for Sale
FormationJanuary 18, 2025 (2025-01-18)

Altadena Not for Sale is a community group[1][2] of affected Eaton Fire victims and concerned residents of cities around Altadena that formed shortly after the Eaton Fire to draw attention to and advocate against land speculators and disaster capitalism in the area after the fire destroyed most of the community in Los Angeles County's San Gabriel Valley region.

A local community organizer[3] and an Altadena screen printer that lost her home and home business in the fire[4] co-founded the community group. Their demands to local legislators [5] include a temporary moratorium on the purchasing of multiple properties in the same area by corporations or LLC's, and establishing land trusts to prevent Altadena from being sold off to for-profit or non-profit developers.

On January 18, 2025, the group held its first protest and car caravan in Altadena[6][7] followed by another one on February 16, 2025.[8][9] Local businesses and hundreds of residents started putting "Altadena Not for Sale" yard signs on their properties.[10][11]

The group's work, struggles and advocacy intersects with others faced by primarily or predominantly Black communities.[12][13]

References

  1. ↑ Michelson, Melissa (2025-01-16). "Altadena Is Not for Sale ‹ ColoradoBoulevard.net". www.coloradoboulevard.net. Retrieved 2025-04-26.
  2. ↑ Gamson, Benjamin; Rambaldi, Camilla (2025-02-10). "Altadena home burned down in the Eaton Fire being sold for $550,000". NBC Los Angeles. Archived from the original on 2025-02-13. Retrieved 2025-04-26.
  3. ↑ Snortland, Ellen (2025-04-17). "Altadena Not for Sale!: Margaret Mead's adage personified". Pasadena Weekly. Retrieved 2025-04-26.
  4. ↑ "Fox News Videos". FOX 11 Los Angeles. 2025-03-10. Archived from the original on 2025-03-10. Retrieved 2025-04-26.
  5. ↑ "Column: For L.A. County Supervisor Barger, the right to rebuild in Altadena is nonnegotiable". Los Angeles Times. 2025-01-30. Retrieved 2025-04-27.
  6. ↑ Jarret, Liotta (2025-01-19). "Protesters take to streets with a message: 'Altadena: Not for Sale' in wake of Eaton fire". Pasadena Star News. Retrieved 2025-04-26.
  7. ↑ "First came the firefight. Now comes the battle for Altadena's future". Pasadena Star News. 2025-01-19. Retrieved 2025-04-26.
  8. ↑ "Manifestación en Altadena contra el abuso de las víctimas de incendios". Telemundo 52 (in Spanish). Retrieved 2025-04-26.
  9. ↑ Leong, Tracey; Soto, Missael (2025-02-16). "'Altadena not for sale.' Residents protest against displacement post wildfires". NBC Los Angeles. Archived from the original on 2025-02-22. Retrieved 2025-04-26.
  10. ↑ Dwyer, Mimi; Jiménez, Jesus; Bensinger, Ken (2025-03-08). "In the Ashes of Altadena, Rebuilding Is Not an Easy Decision". The New York Times. ISSN 0362-4331. Retrieved 2025-04-26.
  11. ↑ Lugo, Amanda Del Cid (2025-02-12). "Altadena residents are wading through the fire clean-up — and the calls to sell". LA Public Press. Retrieved 2025-04-26.
  12. ↑ Binoy, Parvathy (April 7, 2026). ""Altadena Is Not for Sale": Black Geographies, Wildfire Afterlives, and Speculative Justice in the Wake". Annals of the American Association of Geographers. 0 (0): 1–17. doi:10.1080/24694452.2026.2644382. ISSN 2469-4452.
  13. ↑ "Corporations are Buying Up Altadena Lots. Policies to Counter That Trend Have So Far Failed". PBS SoCal. October 7, 2025. Retrieved 2026-07-17.
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